If you’ve ever tried to do social media search using social media platforms, you’ll find that quite often the results are not great. But there are tools that can help.
In this post, I’ll introduce you to five tools that will help you find more detailed and accurate information on social media related to your business or anything else that interests you.
1. Social Media Search using Social Searcher
When you go to Social Searcher you’ll see a search box similar to the following.
When you enter your keywords in Social Searcher, the tool will return results for mentions across all major social networks, including Facebook, Twitter, Google+, Instagram, and Tumblr.
You can choose to sort results by Date or Popularity, and also use filters to narrow your search results by Sentiment, Post Types, and Social Networks.
2. Using Google Advanced Search to Find Relevant Content
We recently did a post on using Google Advanced Search for Blog Research. It contained a range of Google commands that are useful to find content to get ideas for blogging, find guest blog opportunities, and much more.
Some of these commands can also be used to search social platforms.
Looking for a Facebook page using Facebook search can be quite frustrating. A much quicker and more effective way is using Google. Here’s an example:
site:www.facebook.com inurl:<name you are looking for>
Site: This means you are only interested in content on a particular site, for example, Facebook.com.
Inurl: If you are looking for a word or collection of words that are part of the web address. For example, if you were looking for the Pepsi Facebook page you could type:
This works because Facebook includes the page name as part of the web address. This command can be used with other platforms also.
3. Google Custom Searches Using UVRX.com
Uvrx social search is a collection of Google custom searches put together for Twitter, LinkedIn, Youtube etc. Google allows you to easily build your own search engine by specifying the list of sites you want to search. The social search engine was built using Google technology and the only requirement from Google is that they display their advertisements.
4. Talkwalker Social Search
Talkwalker Social Search is the most feature-rich tool in this roundup, and it’s completely free to use!
To get started with Talkwalker Social Search, go to their website and create a free account. The free account will let you perform unlimited searches over the last seven days across Twitter, Instagram, YouTube, blogs, news, forums, etc. You can search by country and media types. If you want to include Facebook results in your search, you’ll need to connect your Facebook account.
After you enter your keyword, the tool will show you the total number of mentions, sentiment (positive/negative), engagement, reach, demographics, and other useful insights. There is also a timeline chart that shows the results over time.
You’ll see your top 100 results in a list similar to the one below. You can change the layout for your results and sort them by engagement, potential reach, date published, etc.
If you want to access more data and analytics you can also upgrade to Talkwalker Quick Search.
This gives you 13 months of data (vs 7 days), up to 5 topics to compare (vs 0), easy influencer identification, demographic data and greater ability to understand the context of social discussions. It’s a great tool for people that need to prepare pitches for multiple prospects and have more needs for market research and campaign analysis. The layout is the same as Quick Search so it’s as easy to use, just a lot more powerful.
Here’s another screen which allows you to compare mentions and sentiment over time.
5. Use Tagboard Hashtag Search Tool
Tagboard lets you search for hashtags from Twitter, Facebook, Google+, Instagram and Vine, giving you a complete picture of what people are saying around a hashtag you are interested in.
The results are displayed in a user-friendly dashboard and you can filter them by social network.
Another great feature of this tool is the ability to save a particular tagboard that you’re interested in.
These are just some of the tools I have found useful.
I’d be very interested to hear what tools you are using for social search.