Do you have an endless amount of time to allocate to Social Media?
We know your answer!
Automation of social media can be very bad for your business but some automation tasks make perfect sense. When you create a blog post, you’re going to want to tell your fans on twitter about it so why not automate the creation of this tweet? It saves a small amount of time but it’s one less thing to do.
Here are 5 tools to consider for this.
1. Dlivr.it – Comprehensive Functionality
Dlvr.it offers a free Basic plan which contains a lot of functionality. It’s easy to setup and good support is provided. Here is some of the useful functionality:
- Supports Twitter, Facebook, Pinterest, LinkedIn, and more. With a free plan, you can connect three social accounts and share from up to five feeds.
- You can filter to include or exclude posts with specific keywords. The filter options allow you to filter on items other than content. For example, you may not want to automatically post content from writers other than you.
- Integration with Google Analytics and Omniture (paid for analytics service) is supported so it means you can view statistics related to links sent out using Google Analytics.
- You can use a variety of URL shorteners but if you use the one from DVLR.it then statistics are recorded. Statistics are not shown for any other shortener.
- Some great statistics provided, such as. popular posts, clicks on posts, and so on.
- There is a dlvr.it widget which you can embed on your website that will show your visitors the most popular posts.
- There are some great options to schedule. For example, you can specify that your posts only go out on certain days and during specific times irrespective of the time that the blog post is published.
2. IFTTT – It does one thing but does it really well
IFTTT (IF This Then That) is an automation tool that lets you set up simple statements that define, if something happens (this) then do something (that).
So for example, you can set up an automation task that posts a tweet when a new blog post is created. These statements are referred to as recipes and consist of a trigger and an action. The trigger (on the left) is what kicks off the action. So in this case, when there is a new feed item (blog post) this then triggers an action – post a tweet.
3. Feedburner – Only relevant if you are using Feedburner for your blog
If you are using Feedburner to manage your blog feeds you can take advantage of the ‘Socialise’ option under the Publicize menu.
Some of the features include the following:
- The content can be shortened automatically to include room for a retweet.
- Automatically set up hashtags based on categories that the blog post is in. For example, if you write a blog post under the category SEO then a hashtag with SEO in it will be added to the post sent out.
- Keywords filters are available so you can restrict posting of items if certain keywords are included in the post.
4. WP to Twitter – Useful if you have a WordPress Blog
WP to Twitter is a WordPress plugin so only relevant if you are using WordPress. Users. With the free edition you get functionality such as:
- Use tags created for your blog posts as hashtags for your post to twitter
- Integration with Google analytics
- When you are generating the tweet you have a lot of flexibility regarding what is included in the tweet using short codes. These are codes that you use that will be replaced with actual values when the tweet is sent out. For example, #date# is a shortcode that gets replaced with the actual date when the tweet is sent.
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5. Twibble – not completely free, but it’s the next best thing!
Twibble is not a free tool, but with its rich functionality and a price tag of $1.67/month for a Basic plan, it really deserves to be included in this roundup.
Twibble enables you to automatically add RSS feed from any source you want to your Twitter feed.
You can manage all your RSS feeds from the Twibble Dashboard – from here you can create new feed or edit, customize, and analyze your existing feeds.
This tool is loaded with some powerful features, including:
- Media-rich tweets. It pulls a featured image or video directly from the article you’re tweeting.
- Schedule the content to tweet out at specific times.
- Specify how frequently Twibble should check for new posts.
- You can customize your tweets with relevant prefixes, hashtags, and @username.
- Filter posts by keyword with a blacklist or a whitelist. This feature is useful if you want to limit your tweets only to content that contains certain keywords.
- Analytics feature gives you an overview of which feeds are performing best. It also shows your click ratios, best times to tweet, as well as your hashtag data so you know which hashtags perform the best.
And the winner is…
Well, that depends on what’s most important to you. If simplicity is what you’re looking for then IFTTT is a tool for you, whereas, if you want the best functionality, then Twibble may be the best choice.
What are you currently using? Please submit your comments below, we would love to hear from you.