3 Tools to Schedule Multiple Tweets for Blog Posts

blog to twitterLess than 5% of your twitter followers will see details of your blog post if you only post it once to twitter.

It’s controversial to post items on twitter more than once but if you want to promote your blog to twitter you need to post it multiple times to give the best chance of people getting to see it.

In this article we look at 3 tools that will help you post your blog content multiple times.

1.  Hootsuite

Hootsuite has 2 options for posting your blog post multiple times.  You can use the unpaid manual approach or the paid less manual approach.

The unpaid approach is using the scheduling option within Hootsuite and just scheduling your post multiple times.

Hootsuite Scheduling

In Hootsuite you can schedule a post multiple times


You can then create variations of this post and schedule it.  If you look at the ‘publisher’ tab within Hootsuite you will see a list of the posts that are scheduled.


Hootsuite Publisher

A list of posts that you have scheduled

With the paid option ($10 per month) you can create a spreadsheet with your schedule updates and import this into Hootsuite and then posts will be automatically created.  If you don’t want to create this manually you could use BundlePost which handles this for you.

So there are 2 options.  The first one is a bit time consuming but free.  The second option requires a bit of manual work but is paid.  Neither is a great solution to the problem.

3.  Tweet Old Post

Tweet old post is a WordPress plugin that automatically tweets some of your old posts.

  • Share new and old posts.
  • Choose the time between tweets.
  • Choose the number of tweets to Tweet.
  • Use hashtags to focus on topics.
  • Include links back to your site.
  • Exclude categories
  • Exclude specific posts

If you are concerned about really old posts getting tweeted you can specify a time limit and, for example, only get posts tweeted that are less than a year old.  You can also exclude  some posts.

I think Tweet old post could be used in conjunction with Hootsuite or Social Oomph (see below).  As well as scheduling posts you may want some randomness to your posting.   It really annoys me when I see someone posting invalid content that is a couple of years old so that’s the only thing to be careful of.

 2.  Social Oomph

Socialoomph was initially mentioned to me by my friend Jeff Bullas.  Social Oomph has a paid subscription ($13 every 2 weeks) and as part of the paid subscription you can set up recurring tweets.   What I really like about the recurring tweets is they have very flexible recurring options and also provide an option to alternate text in the tweets automatically.

Here is how you set it up.



SocialOomph provides great options for setting up recurring tweets

1.  Set up the text for the tweet.  When you want to have different updates you need to start off with ‘{‘.  You then enter the first text that will rotate and then enter ‘|’.  You then enter your second piece of text and continue until you have created all your text.  The ‘spinnable’ text will be the text within the brackets {}.

In the example above here are the tweets that will be sent:

  • 3 Great twitter analytic tools ia via @kikolani on Razorsocial http://www.razorsocial.com/twitter-analytic tools
  • What twitter analytic tools do you use via @kikolani on Razorsocial http://www.razorsocial.com/twitter-analytic tools
  • 3 Cool twitter analytic tools via @kikolani on Razorsocial http://www.razorsocial.com/twitter-analytic tools

2.  Schedule the first time you want to publish it.

3.  Set up how often you can this tweet to be sent out.   In this example it is configured to go out every 6 days for 20 times.

I’d love to hear from you.  How often to you send out your blog post to twitter?  Do you disagree with sending out out multiple times?  What tools of plugins do you use?

Over to you!




  • http://inspiretothrive.com/ Lisa Buben

    I would add Buffer to the list. I have not heard of tweet old post – that’s an interesting one.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Lisa, yes Buffer is a good one!

    • winningimpression

      I love Buffer! I even use it for my FB page and LinkedIn status. Am off to look at Tweet Old Post too.

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    I’m doing it all from Tag Optimizer in RiteTag, with three ways to find hashtags help us to reach beyond our followers. In fact, I’m off to schedule this post three times, different days and times, all with different hashtags. RiteTag Stats will show my what I got for the 20 seconds that will take, so I can refine to using tags that “work” (they’ll show in “my top performing tags” in Tag Optimizer) in the future.

    • http://www.razorsocial.com/ Ian Cleary

      Cool! Worth checking out. Thanks Saul.

  • Tammy Kahn Fennell

    I’d love to see MarketMeSuite added to this list :)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Tammy, I haven’t looked at MarketMeSuite yet but I should do!

      • Tammy Kahn Fennell

        That’s great! Let me know if you have any questions!

        • http://www.razorsocial.com/ Ian Cleary

          Thanks, can you e-mail me so I have your details ian.cleary@razorsocial.com.

          • Tammy Kahn Fennell

            sure! just did!

  • http://chrisheffer.com Chris Heffer

    I have been experimenting with tweet old post (now called revive old post). All sounds great but I am having trouble authenticating my twitter account to send the tweets from the plugin. Have email their support. Hopefully they will help sort it out as id really like to use this plugin.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Chris, I use socialoomph which is very reliable.