Content Curation Tools: A Curated List of Content Curation Tools

Content Curation Tools: A Curated List of Content Curation Tools

Finding, curating, and sharing valuable content is a very time-consuming process.

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work.

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.  And it’s something that most of us do.

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content.


Curata Statistics
We all have the need to share content!



You know that content curation can help you get more followers and more engagement on social media, but you also know you need to optimize the process in order for it to truly pay off.

Following are some of the best content curation tools out there that will help you save time and effort finding great content.

Note:  Make sure also to read the essential effective guide to content sharing.

1. – Follow experts in your field

In, you can create boards around specific topics that interest you and then add related content to these boards. So if you can’t afford to spend a lot of time searching for valuable content, may be the answer you’ve been looking for. Use this tool to identify people who add great content to relevant boards and follow them.  

ScoopIt - Content Curation

If you find the right people sharing the right content you’ll save a lot of time. This can be a great source of unique, relevant content to share with your social media audience.

2. Storify – Create or find stories

Imagine that you missed a really great conference but you heard that someone ‘storified’ it.  This means they went to Storify and searched through the content discussed on social media and created a summary.

This summary could include tweets, Facebook updates, pictures, videos and much more.

So you get a story about the conference. With Storify, you can create or monitor stories, and since stories are curated by people, you get a good overview of a particular topic, event, conference, etc.

Sotrify - Content Curation Tools

Storify is very easy to set up and provides a good free version!

3.  Curata:  Curate your own blog and share content

Curata is a content curation software that lets you easily discover, organize, and share relevant content for your business.

The tool itself is pretty smart – it’s powered by natural language processing technology so it learns your “content taste” over time and delivers the most relevant content automatically. It allows you to filter the content sources, whether it’s blogs, websites or social media sites, and weeds out outdated or duplicated content.

There are also great features to help you organize your content as well as options to create your own blog posts from within the tool.

For example, you can select content pieces relevant to your business and automatically create and publish a blog post which includes a summary of each of the content pieces you selected.

You’re not always going to use curated content for your blog posts, but when you do, this is a very useful tool.

4. Triberr – Find content from trusted bloggers

Triberr is a community of bloggers that provides an easy way to find and share great content.  You join a tribe of bloggers who share high-quality, relevant content and then you can view a stream of their latest blog posts and easily share.

When you share their content, you can set a time interval between shares so it’s not all shared out at the same time.

Triberr can be a great source of finding fresh content on a daily basis.

5. AndersPink – Create content Briefings

AndersPink is a relatively new content curation tool that lets you create “briefings” or content streams based on your topics of interest.

You can set up your streams based on relevant keywords and use filters to get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Once created, your Briefings will be automatically refreshed every few hours to include the latest content.

If you log in using your Twitter account, your home screen will automatically fill up with the latest content on the topics you share the most on Twitter. Plus, you’ll get to see the latest content from your Twitter network.

This is how my home screen in Anders Pink looks like:

AndersPink - Content Curation Tools

The great thing about this tool is that you can set your streams up for free. Anders Pink also has iOS and Android apps so you can curate content on the go.

If you want a detailed review of the tool, read my article on Using Anders Pink for Content Curation.

6. ContentGems – Discover great content and share anywhere

ContentGems is a content discovery engine packed full of some really powerful features. The tool goes through hundreds of thousands of articles from a variety of online sources to show you the most relevant and up-to-date content. You can configure your preferences to see a stream of content from select sources, and further filter the content by keywords, media, popularity, and more.

Content Gems Content Curation Tools

These advanced filtering options will enable you to find the exact content your audience would like.

You can then share that content with your audience across multiple channels, including your social media profiles, your newsletter, blog, website, and even a mobile app if your business has one!

This is enabled through integration with platforms, such as Buffer, HootSuite, Feedly, MailChimp, and others.

7. Feedly – Create categorized content feeds

Feedly is an excellent tool for aggregating RSS feeds. You can add content from blogs and websites that are most relevant to your business to create a feed of valuable content.

The great thing about Feedly is that you can organize your feeds into relevant categories so you can quickly locate the right content for social sharing. Maybe your Facebook audience responds to certain topics pretty well, same with your Twitter or LinkedIn network.

Now you can easily share thematically relevant posts to each of your social accounts directly from the Feedly interface.

You can also get a Feedly mobile app, available for both iOS and Android

8. Pocket – Put the best content in Pocket

Pocket is a great way to save interesting articles, videos or images you find on the web so you can curate them for social sharing at any time. It’s probably the easiest tool to use on this list – once you sign up and install the Pocket button (browser extension), you’ll be able to save articles from any website with just one click.

A nice feature that is useful for your content curation efforts is the ability to tag the content you save to Pocket to keep your lists organized. It also allows you to share links via Buffer, Facebook, Twitter, and Email.

9. DrumUp – Curate content and manage your social accounts

With DrumUp, you can find, curate and schedule content for sharing through your Twitter, Facebook or LinkedIn accounts all in one place. The tool has an easy to use dashboard where you can add your social media accounts and set up keywords to specify content topics you want to share. You’ll input keywords, the number of posts per day, as well as negative keywords for each account individually.

DrumUp Content Curation

After you’ve gone through the settings, DrumUp will start pulling in stories that are relevant to the keywords you specified. It’s really that easy. You can now discover relevant content and schedule your social media posts. The tool also lets you add recommended hashtags and @mentions, include images to your posts, set repeat schedules for important posts, and more.

With DrumUp app for iOS and Android, you can curate content and schedule posts from your mobile while on the go.

10. Flipboard – Get your personal magazine

Flipboard is a useful app that creates “smart” magazines on topics you choose, and automatically updates them as relevant new content goes live online. Your magazines are smart because the app can learn what kind of content you like based on your reading habits.

You can also curate your own magazines. When you see content that interests you, you can easily add it to your own magazine and choose if you want to make it public for everyone to see.

You can follow publications and you can share content on Flipboard or outside the app (Twitter, Facebook or by email).


A good way of attracting more followers online is to share really good content that is relevant to your target audience. Content curation tools provide the ability to find and share this content.

Plus, they can save you a lot of time in the process.

So what content curation tools do you use? What tools from the above list would you consider using?

You know we love comments. C’mon!!!

63 Responses to Content Curation Tools: A Curated List of Content Curation Tools

  1. Good list! I haven’t used some of these before. I get mentioned in tweets regarding Scoopit and Storify but never have a clue what it is! Thanks for the Post Planner shout out too!

  2. I use some of these tools together. I collect the best posts I find in and then filter them into a weekly best-of list in to embed that into my blog.
    I recently started pulling my stream into Bundlepost and love the convenience that brings.
    I have started using to re-blog articles on my blog – it’s a bt like a hybrid between curation and guest-blogging.

    • Thanks Frithjof, I also have a best posts category in It’s a great idea for creating your weekly post!
      Out of interest what is the benefit of using bundlepost over a Feedly/Buffer combination?
      I haven’t heard of so I’ll check that out!
      Thanks for your feedback,

  3. Hi Ian,

    Thanks so much for in your curation line-up. Along with sharing content via the online newspaper we’re seeing our community leveraging our email newsletter service heavily to get a 2 for 1 bang out of their content: curate once into an online newspaper, and then get a curated newsletter out of it, too.

    My guess is that we’re going to see a lot more services offer users multiple ways to repurpose and export their curated content in the coming months (from us as well) Makes a lot of sense that users get the most out the their time spent curating and sourcing.

    Post planner is new to me and I am checking that out now. Looks like a really great way to quickly source and share on FB. (Maybe they’ll create the same for G+! 🙂

    • Thanks Kelly, companies are struggling with time to create content so curation is hot and will get hotter. You’re not in a bad space!!!

      If I were postplanner I would split the content engine out into a separate product and license it to other companies. They could provide an API into it that would allow companies retrieve relevant info and prepare it in different formats for LinkedIn, Google + etc !!!!

      I use postplanner every day!

      See you soon!


      • Hi Ian – Great article! I use a really cool web app called ZootRock for my social media curation. I choose the type of content and ZootRock just finds it for me and i easily post it.

  4. People like Ian Cleary make life difficult for one-man operations like me. The first difficulty is in choosing which among the tools he writes about would be appropriate for you (obviously, those that are new to you. In most of his posts, at least one is new to me). The second and bigger difficuty is: just how do you find the time?

    • Thanks for your feedback, glad I’m uncovering new stuff for you. For businesses it’s about working out a strategy and then picking the tools that will support the strategy. There’s so many tools, you need to pick out the right ones for your business!

  5. Great list, although you missed RebelMouse!

    I use scoop-it, paper-li, and storify, though I am yet to work on a strategy to use these effectively.

  6. Ian, do you know of any content curation tools where you can capture subscribers? Also, my hesitation with using tools like is that it doesn’t drive traffic to your site. You’re essentially building a channel on Or am I missing something? Thanks!

    • Hi Stephanie, I’m really sorry for missing this. Disqus it not notifying me of new comments for some reason! If you engage on it’s a good driver of traffic because the community will start adding your content to their boards. It’s one of the better tools for driving traffic.
      I’m not aware of content curation tools that capture subscribers. They want people coming back to their tool so they are unlikely to open up this functionality.

  7. Just found this post through a link on SME. If you’re looking for curation tools, check out ShareBloc. We launched 3 months ago in open beta and have gotten thousands of marketers on the site already. Thanks!

  8. Great post. I’d like to add a content curation company to your list. I work for Community Elf, which is a company that offers social media and digital content marketing services to brands. We have a team of content managers that work with our proprietary content discovery tool to implement social media strategies – posting relevant, timely and interesting content that will catch the attention of a brand’s target audience. Often brands don’t have the necessary resources (time, money, expertise) to execute a strategy on their own – so we offer the implementation.

    A few customers include Heinz, GNC, Highmark, UPMC (University of Pittsburgh Medical Center) and Riverstone.

  9. Hi Ian, Thanks for the above article.

    Please suggest does any Curation platforms have newsletter options like Scoopit. We tried, but we cannot add our links in it.

    SSS Team

  10. I use ZootRock for content curation on my social media accounts. I choose the type of content and zootrock delivers it to my dashboard for me to post. I recommend you guys check it out!

  11. Ian: Take a look at Pressly, a platform focused on making it easy for brands to share their own, curated and third-party content in a centralized hub, which can exist as a standalone site or be embedded into Websites, mobile and newsletter.

  12. is the new kid on the block! Designed with a really simple UI it allows anyone to create a Hubb of content in seconds. Certainly worth giving a go!

  13. Thanks for this list, Ian. DrumUp is another clever tool if you are tired of social media eating into your time. You curate amazing content and post it directly to Facebook & Twitter.

  14. I don’t know about Newsle anymore. I went to try it out and looked at Neil Patel’s feed. It wasn’t showing anything from 2015 or 2014. Their Twitter feed is pretty dead as well. Not impressed.

    • Ha!!! There’s plenty more I could add but I had to stop somewhere. I didn’t really look at IFTTT as a curation tool but I guess you could. That means Zapier needs to go on also!

      • This is actually a system I created in my wee-early days of social media marketing back in 2012. I discovered Google News RSS feeds … NOT Google News Alerts, a key distinction back then. Once I set-up all my “personalized news papers” it drastically cut the time it took to find the day’s articles, but it still took about 3 hours each day. One day I was working in IFTTT and thought, “What if I set-up a bunch IF New RSS Item, THEN Save to Readability?” It cut my daily content curation routine down to less than 15 minutes. I’ve since made the switch from Readability to Instapaper. I’ve tried several other solutions but given the hyper-niche nature of quality oil and gas content, nothing stacks up. Actually just gave Anders Pink a go after hearing about it from Mark & Tom on The Marketing Companion and still no luck. Flipboard, Anders Pink, etc. are very good at picking up large geopolitical stories surrounding my industry, but they aren’t intelligent enough to know the crucially important and hyper-specific trade pubs and other sources that are widely read across oil and gas. As much as I’d love to find an even more efficient solution (especially one that could automatically filter out stories that take less than 2 minutes to read), I’m sticking with my patented, crazy-efficient, and hyper-specific Google News RSS >> IFTTT >> Instapaper workflow. If you’d like to see how it works, the guest post offer still stands! 😀

    • The problem with curation tools is that they can’t pick up the ultra specific content in niches because it’s too much work to do it. So you’re ultra specific patented tech set up is great for you and you’re unlikely to find a replacement anytime soon!

  15. A suggestion for the list – Video Content Curation tool – Finds high quality videos from all over the web. Create your own video RSS feed using Autopilot and automatically post to social media tools, newsletters and content hubs.

  16. Great list Ian, thank you for curating the curation tools! 🙂

    That’s an interesting and encouraging stat you’ve shared – over 60% of people are sharing curated content sometimes/often. So vital to show that you’re independent, objective and add value to your network beyond your own content. Key for social sellers and content marketers to build authority. I like the 4:1:1 guideline: Share 4 pieces of curated external content relevant to your audience, 1 of your own posts, 1 that’s more fun, human, inspirational. Would be great to hear what you and your followers think.

    Thanks so much for including us at Anders Pink too – really appreciate it!


    • Hi Stephen,

      Yes I like the 4/1/1 guide also. Some people look at me funny when I say I share more of other people’s content than my own!

      AndersPink is a great tool and it saves so much time.

      You have to be using a curation tool at this stage!!


  17. Hi Ian, saw your recent ‘repost’ of the Anders Pink option which indirectly led me to this post. I’m going to check it out. I currently use as a reader and content curator – and have for years, since iGoogle went away. It is visual enough and customize-able. I’m a big fan. Keep up the good work. Love YOUR content!

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