In a recent report from Buzzsumo the average number of shares on a piece of content is less than 10 and over 70% of all content never gets any links to it.
Isn't that a lot of effort for very little return? If you're not getting your content shared or linked to you won't drive much traffic which means you can't generate the sales.
Content marketing is still one of the most important marketing tools for yours or your clients businesses, regardless if they are business or consumer oriented. In fact, 89% of B2B and 86% of B2C companies are using content marketing and 72% of B2B content marketers say their performance improved in 2017 because they focused more of their efforts on content marketing and putting a focussed strategy in place.
This course will demonstrate how you can optimize the results of your content marketing to deliver more traffic, leads and sales. It will show you the process for creating content that gets ranked on Google, shared on social and delivers leads for your business.
WHO IS THIS COURSE FOR?
You will consider yourself experienced in digital marketing with knowledge of content marketing but you want to get better results from it. This course is not suitable fo beginners in content marketing.
ELEVATE is a simple, yet detailed, 5-step framework that you can easily follow to achieve greater success with your content marketing.The ELEVATE Framework was developed by Ian Cleary from RazorSocial and was born out of years and years of successful content marketing which has made Ian one of the most respected and influential content marketers globally.
The framework consists of 5 key stages:
1. Build your Foundation
If you don't have a solid foundation you're in trouble! - Do your keyword research, analyze your competition, come up with a plan.
2. Content Goals and Funnels
Build out your content goals, and sales funnels trough Google analytics. Monitoring the funnel visualisation report in GA will be important.
3. Create and Publish Your Content
Produce content that will get more shares and links than 95% of the content out there. Optimize it to give you the best chance to rank.
4. Promote your Content
A crucial step in content marketing. We'll go through advanced techniques for outreach to promote your content.
5. Analyze & Optimize
Analyzing and optimizing results is essential if you want to continously improve your results.
In year 3 of the launch of RazorSocial.com, I was generating over 1 million visitors a year, every article I wrote was shared on average over 900 times and we built an email list of 20,000 subscribers.
As a result, I have built up my reputation and am now regarded as one of the top content marketers globally (17th most influential content marketer in a report by Onalytica).
Content marketing has brought me so many opportunities:
Ian Cleary Co-Founder & CEO of RazorSocial.com
WHY DO I TELL YOU THIS? You know when someone asks "What's your thing?". Well Content Marketing is an area I truly excel at and is definitely my thing. But I see so many businesses getting it wrong and just not truly undertstanding what it takes to be successful with content marketing. Hence the reason for this course! At the end of the course you will have a long list of action items that you will want to implement. And trust me, you will get more traffic, shares and drive more business as a result.
This training event will take place from 9.30am until 1:00pm in Dublin, Ireland and is designed to take you step-by-step through the 5-stages in the ELEVATE Framework for Content Marketing.
More specifically we will cover:
"Ian was one of the top rated speakers 4.88 out of 5 at Social Media Marketing World. He over packed one of our largest rooms and the audience loved him. One said “Hands down, the best session of the conference, I would attend an entire conference by Ian”. I would strongly recommend Ian for any conference "
Mike Stelzner Founder of Social Media Examiner and Social Media Marketing World (SMMW)
"I was looking for someone to do a hardcore session on content and social measurement for our show and I immediately thought of Ian. Ian has a deep understanding of marketing technology and how it can be used to grow a business online""
Joe Pulizzi Founder of Content Marketing Institute (CMI) & Content Marketing World (CMW)
Dublin Chamber of Commerce
Clare Street, Dublin 2
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