DUBLIN | 6th June, 2018

ELEVATE your Selling through Content Marketing

- Live Half Day Training Event in Dublin -

Generate more traffic, leads and sales from your Content Marketing using the ELEVATE Framework 

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WHY SHOULD YOU CONSIDER THIS COURSE?

In a recent report from Buzzsumo the average number of shares on a piece of content is less than 10 and over 70% of all content never gets any links to it

Isn't that a lot of effort for very little return? If you're not getting your content shared or linked to you won't drive much traffic which means you can't generate the sales.  

Content marketing is still one of the most important marketing tools for yours or your clients businesses, regardless if they are business or consumer oriented. In fact, 89% of B2B and 86% of B2C companies are using content marketing and 72% of B2B content marketers say their performance improved in 2017 because they focused more of their efforts on content marketing and putting a focussed strategy in place.  

This course will demonstrate how you can optimize the results of your content marketing to deliver more traffic, leads and sales. It will show you the process for creating content that gets ranked on Google, shared on social and delivers leads for your business.  


WHO IS THIS COURSE FOR?

You will consider yourself experienced in digital marketing with knowledge of content marketing but you want to get better results from it. This course is not suitable fo beginners in content marketing. 

PRICING

Super Early Bird

**Sold out in 24 hours


€149

+VAT

Early Bird Pricing

Sold Out


€199

+VAT

Normal Pricing

Up until day of the course


€249

+VAT

WHAT IS THE ELEVATE FRAMEWORK?

ELEVATE is a simple, yet detailed, 5-step framework that you can easily follow to achieve greater success with your content marketing.The ELEVATE Framework was developed by Ian Cleary from RazorSocial and was born out of years and years of successful content marketing which has made Ian one of the most respected and influential content marketers globally. 

The framework consists of 5 key stages:

1. Build your Foundation

If you don't have a solid foundation you're in trouble! - Do your keyword research, analyze your competition, come up with a plan.

2. Content Goals and Funnels

Build out your content goals, and sales funnels trough Google analytics. Monitoring the funnel visualisation report in GA will be important.

3. Create and Publish Your Content 

Produce content that will get more shares and links than 95% of the content out there. Optimize it to give you the best chance to rank.

4. Promote your Content

A crucial step in content marketing. We'll go through advanced techniques for outreach to promote your content.

5. Analyze & Optimize 

Analyzing and optimizing results is essential if you want to continously improve your results.

ABOUT YOUR TRAINER

In year 3 of the launch of RazorSocial.com, I was generating over 1 million visitors a year, every article I wrote was shared on average over 900 times and we built an email list of 20,000 subscribers. 

As a result, I have built up my reputation and am now regarded as one of the top content marketers globally (17th most influential content marketer in a report by Onalytica). 

Content marketing has brought me so many opportunities:  

  • I became a columnist at Forbes and Entrepreneur.  
  • Spoke at Content Marketing World, the largest and most prestigious content marketing conference globally, 5 years in a row.
  • Got paid to keynote and speak at events around the world - USA, Mexico, Turkey, Belgium, Sweden, UK, Poland, Norway, Canada.  
  • Consulted with global brands such as Black & Decker and the British Council.
  • Became a lecturer for the prestigous Rutgers University running a content marketing course to mainly Fortune 500 brands.
  • Contributing author to "Digital Marketing Gowth Hacks" (availalble on Amazon). 
  • Being able to work from my office at the end of my garden!!!  

Ian Cleary Co-Founder & CEO of RazorSocial.com


WHY DO I TELL YOU THIS? You know when someone asks "What's your thing?". Well Content Marketing is an area I truly excel at and is definitely my thing. But I see so many businesses getting it wrong and just not truly undertstanding what it takes to be successful with content marketing. Hence the reason for this course! At the end of the course you will have a long list of action items that you will want to implement. And trust me, you will get more traffic, shares and drive more business as a result.

AGENDA FOR THE COURSE

This training event will take place from 9.30am until 1:00pm in Dublin, Ireland and is designed to take you step-by-step through the 5-stages in the ELEVATE Framework for Content Marketing.

More specifically we will cover:  

  • The Content Marketing Framework - I'll start by outlining the framework you need to follow for all your content marketing. You can apply this to any business (yours or your clients). 
  • Sales Funnels - as part of the content marketing framework we'll go through the content marketing sales funnel where you'll map out how you go from someone reading a piece of content to buying your product or service.  
  • Keyword Research - The cornerstone of all good content marketing is keyword research. Before I launch a project I make a list of over 100 keyword targets which sets out the content for most of the year. This planning up front is crucial to save time and deliver better results.  
  • Content Creation - This is where we go into more depth into what content you need to create, how it is created and who needs to be involved in this process. We'll also discuss how you optimize the content to drive the most relevant traffic to it.  
  • Content Promotion - This is a critical part of the process where you plan out your promotion of the content to get more links and shares to the content.
  • Content analytics - We'll talk about how to measure, track and optimize results.  


"Ian was one of the top rated speakers 4.88 out of 5 at Social Media Marketing World. He over packed one of our largest rooms and the audience loved him. One said “Hands down, the best session of the conference, I would attend an entire conference by Ian”. I would strongly recommend Ian for any conference " 

Mike Stelzner Founder of Social Media Examiner and Social Media Marketing World (SMMW)

"I was looking for someone to do a hardcore session on content and social measurement for our show and I immediately thought of Ian. Ian has a deep understanding of marketing technology and how it can be used to grow a business online"" 

Joe Pulizzi Founder of Content Marketing Institute (CMI) & Content Marketing World (CMW)

VENUE

Dublin Chamber of Commerce

Clare Street, Dublin 2

PRICING

Super Early Bird

Sold Out

€149

+VAT

Early Bird Pricing

Sold Out

€199

+VAT

Normal Pricing

Up until day of the course

€249

+VAT