Facebook Analytics Tools: 7 Alternatives to Facebook Insights

Facebook-AnalyticsAre you monitoring your Facebook analytics regularly to assess and improve performance? The amount of people you reach through your Facebook page is continuously decreasing so you need to consider every option to make sure that you reach more people than your competitors.

Facebook Insights provides some good analytics, but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.

This article is a summary of a detailed guide we have written which gives an independent review of 9 of these tools. So here are 9 Facebook analytics tools that are worth considering.

1. Agorapulse

Agorapulse provide a full management tool for Facebook which includes CRM, analytics and Facebook applications. If you want one tool to use for Facebook management, apps and analytics consider Agorapulse. Here are some of the features for the analytics component:

  • Page and timeline level analytics overview and more detailed reports. Graphs display breakdown of paid, organic and viral reach.
  • Agorapulse Barometer – Free access to 8 competitive analysis statistics which compares performance of your page against other pages of a similar size to yours that also ran the barometer.
  • Useful analytics related to moderation of posts and content. As moderation of content happens through Agorapulse they can report on this, for example, average time to respond to comments. Very useful for community managers and agencies.
Agorapulse Dashboard

Example of the dashboard provided by Agorapulse analytics

View detailed review

2. Komfo

Komfo provide a full social media marketing suite (including a suite of Facebook apps) with analytics as part of this. The company is headquartered in Copenhagen, Denmark but have a global team of 60+ social media marketing specialists. Komfo work with 350+ of the Nordic region’s largest companies and partner with 100+ of the leading social networks, agencies and software providers. Here are feature highlights for the analytics component:

  • Post analytics on individual posts with categorization provided to allow you to clearly identify posts that were viral, spammy, engaging or penetrating.
  • Shows performance for the last 30 days for up to 100 posts for the free version of the tool. This limit does not apply if you have a subscription to Komfo’s social media marketing suite
  • ROI calculation and display in graph format split up into paid, organic and viral.
  • Fan activity and influencer leaderboard
  • Useful and simple competitor comparison chart with proprietary scoring which makes it easy to rate.
Komfo Overview

Overview screen for Komfo

View detailed review

3. Postacumen

PostAcumen (from the founders of EdgeRank Checker) aims to examine the “why” and the “how” of competitive social analytics. They don’t believe in showing changes in baseline metrics, but instead want to determine why these changes happened and what you can do to take advantage of them. Here are just some of the features they provide:

  • Detailed competitive analysis which give good actionable insights.
  • Monocle real-time viewer – If you are really active on your Facebook page you can monitor real-time the activity.
  • A great feature is the analysis of photos where photos shared on a page are displayed in a visual with the most popular ones appearing on the top of the page.

Competitive analysis reports

View detailed review

4. Quintly

Quintly helps to track, analyze and benchmark Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram profiles.

  • Market Benchmarking – Benchmark your page against competitors to compare performance.
  • Customizable Dashboards – Set up customizable dashboards to monitor key metrics for you or your competitors. The dashboards can be converted to PDF’s.
  • Automatic Reporting – Based on your dashboards you can set up automatic reports to be sent to relevant people within your organization.
  • Facebook Insights Integration – You can import all your Facebook analytics data to the tool.
  • Mission control – This is a live dashboard where you can monitor changes live up on the wall.
Quintly Dashboard

An example of the quintly widgets

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5. Scoreboard Social

Scoreboard Social provides simplified competitive and benchmark reporting for Facebook, Twitter and Instagram.

  • PDF reporting to your inbox – Get a weekly PDF which outlines the performance of your own, and/or your competitor’s pages.
  • Create multiple watchlists – A watchlist is a collection of pages. You can create multiple watchlists based on different categories of pages you are targeting. You can also have the same page in multiple watchlists.
  • View snapshot of performance – Based on the competitors in your watchlist you can view a quick overview of the top 2 posts for your competitor over the last 24 or 72 hours.
  • Create watchlists to track your page or your competitors
Scoreboard Social

Scoreboard social tracks the top performing posts for your competitors

View detailed review

6. Socialbakers

Socialbakers provide a suite of social media management tools, one of which is an analytics module for Facebook, Twitter, YouTube, VK.com (Russia’s #1 social network), and more recently Instagram and LinkedIn.

  • Facebook page country breakdown – Overview of country level statistics such as number of Facebook fans
  • Industry benchmarking – compare your page by industry and region
  • Competitive analysis – compare performance of your page versus other competitor pages
  • View key influencers that are interacting on the page.
  • Good reporting options, for example, side by side comparison with multiple competitors.

Example report from Socialbakers

View detailed review

7. SumAll

SumAll is a cross platform analytics tool that works with over 30+ services ranging from Instagram to Paypal. One of the supported platforms is Facebook and through the tool you can view Facebook analytics on it’s own or combine this data with data from a variety of other platforms. For example, compare traffic through your website against Facebook analytic data.

  • Cross platform analytics – View your Facebook analytics in conjunction with other analytics. This will help you understand the correlation between channels (e.g. does more Facebook interaction lead to website traffic?).
  • View side by side analytics with multiple pages
  • Adjust date view to whatever date you require
  • Can track as many Facebook pages as you want. Really useful for agencies with a large number of clients.

You can view analytics across Facebook and many other platforms

View detailed review


To increase the amount of people that sees and interact with your content on Facebook requires some investigation to previous results and also investigation of your competitors. The above 9 Facebook analytic tools and Facebook management tools help you achieve better performance on Facebook. What Facebook tools do you use for improving performance of your Facebook page? Check out our detailed guide which gives a very comprehensive overview of each of the tools above.



  • John Clark

    Ian, as always a great post that covers several good options for tracking Facebook metrics. I did notice that a theme across many of the tools mentioned was competitive benchmarking as well. As the founder of Rival IQ I would be remiss and not suggesting to your readers that we also have a very good solution to competitive benchmarking FB as well as many other social (TW/LI/G+) and other SEO and web metric channels.

    There are many ways to attack the problem but a key takeaway should probably be that no matter what technology you use, closely monitoring your own performance and your own performance compared to the market will result in greater effectiveness in your social media efforts.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you John, I really like RivalHQ!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks John, I really like Rival IQ.

      • Adebola Olomo

        What is the url for rival IQ please

  • Ross

    useful article, thanks. TIP: nowhere on this page is the date of this article shown, not even in the URL – comments indicate recency but the Google search had no way of knowing this – would help searchers to know the date.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ross.

  • Omkar singh

    Really Nice Collection, I have to decide I am going to choose Agorapulse!

    This really nice…. Plus Now I am using a New tool. I think it is worth to be share here FB Infiltrator(http://www.youtube.com/watch?v=9U4oc1maZT0)

    And Thanks for the Agorapulse… :)

  • miketishkoff

    good stuff! i also just ran into this: http://likescheck.com – very simple but useful way to see the fans spread (by GEO) for any fanpage… very helpful for preping up them ad campaigns.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Mike, a handy app, thanks for sharing!

  • Fit Thiebaut

    I work with Page Karma ( http://www.page-karma.com/ ), a great analytical tool for Facebook. lots of KPIs and configurations’ options (great for reporting) for monitoring & benchmarking your page. You can get on free trial of 1 month ! I sincerly recommend to try it…

  • Max Desplanches

    Many thanks for this article.