Facebook Competition Applications - 5 To Build EMail Subscribers

5 Facebook Competition Applications to Build Email Subscribers

email subscribersFacebook Competition Applications can help grow your Fan Base but they can also help build email subscribers which can be more valuable. If you had a choice of sending an offer to 1,000 e-mail subscribers or 1,000 Facebook fans which would you pick?  I know I would pick e-mail as conversion would be much higher.  Why don’t you send to both?  If you convert your Facebook fans to e-mail subscribers then you can! Here are 5 different types of Facebook contest applications you can run to help build your e-mail subscribers through Facebook.

1.  Create a Quiz Competition

A Quiz can be a great way of building engagement with your followers but engagement is not enough.  How about running a competition within a quiz that will help generate e-mail subscribers? You can start off the quiz and ask a couple of questions and while you have people engaged present an option during the quiz to enter a competition.  Collect the e-mail address as part of the competition.  The user can then proceed to complete the quiz. Here is an example of a quiz run by Voices Heard Media which can be run simultaneously on your website and Facebook page and during the quiz you can collect e-mail addresses for a competition.

Facebook Competition Applications

The quiz can be embedded on your Facebook page, website and is also accessible on a mobile

Example providers: Voices Heard Media – Pricing starts at $14.99 per month and being able to run apps simultaneously on web and Facebook is cool.  They also support mobile. Agorapulse Pricing starts at $29.99 per month.  Agorapulse is a suite of applications plus a CRM tool.  It builds up a profile of each fan which includes the e-mail address.  As they enter more competitions and interact more on the page the profile of the user is added to. Antavo – Pricing starts at $0 for up to 50 entrants and then up to $29 per month for up to 200 entrants.  Easy to use tool for creating the competitions.

2.  Create a custom Sweepstakes app

A sweepstakes is a competition where you just ask basic details and enter people into a draw.  One great example of this is an artist from Ireland called Graham Knuttel.  On his page he has a permanent competition running.  You will notice that when you enter the quiz you also are put on his e-mail list to get exclusive discounts! Is he generating sales from his Facebook page?  Absolutely.  He’s doing it by getting people onto his e-mail list and selling on this. Now he can try to sell through Facebook but reach the same people over e-mail.

Graham Knuttel Facebook

Graham runs a permanent sweepstakes on his page where he builds his e-mail subscribers

Example Providers: Pagemodo – Pricing starts at $6.25 per month and they provide an easy to use page creation facility with great templates Tabsite – Pricing starts at $0 with ads or $10 per month without ads. Heyo – Pricing starts at $3 per month and they provide some great templates with over 30 widgets with a free trial.

3.  Run a Photo Contest Application

A photo contest can be a great way of building engagement and fans but also building email subscribers.  With a photo contest you get your fans to upload a photo and get their friends to vote on it.  By getting people to vote on the competition you bring non fans to your page and before they vote you can make sure they have to become a fan to enter.  After they enter the photo competition you could ask them if they want to enter a second competition which involves them providing their e-mail address and subscribing to your database. Agorapulse has a photo competition app as part of their suite of apps.  What we liked about is that Agorapulse tries to build up a profile of your fans.  As it collects information through the apps this is added to the fans profile.  This is very helpful for selling products or services to fans in the future.

Agorapulse Facebook Competitions

Build a profile up of your fans including the collection of their e-mail address details for e-mail campaigns

Example Providers SocialAppsHQ – Wide variety of apps and pricing starts at $0 per month! AgorapulsePricing starts at $29.99 per month. Shortstack- Pricing starts at $0 for up to 2,000 fans!  Very easy to setup. Woobox – Pricing starts at $0 for up to 100 fans!  Also, quite easy to setup. Binkd – Pricing starts at $0 and they support integration with Mailchimp. Votigo – $30 per week, pay as you go EasyPromos- $15 per promotion. Offerpop – Free up to 100 fans Strutta – $99 per month starter package, great analytics provided. Already mentioned – Voices Heard Media, Antavo, Tabsite  

4.  Create a Group Deal

Antavo provide a group offer facility where the offer only becomes available when a certain number of fans commit to buying it.  This is great for virality as it encourages your fans to share out the offer.  You can build e-mail subscription in as part of the offer and what’s also really nice is that you can set up e-mail notifications so that subscribers become aware of changes related to the offer (e.g. they have enough people to subscribe). Example Providers: Antavo – Pricing starts at $0 if you have less than 50 entrants to the competition. North Social – $3.99 per day, easy to set up and lots of online help provided and examples. Already mentioned: Woobox (includes integration with paypal)

5. Play a Guessing Game

I was in a clothes shop the other day and you had a chance to guess the amount of sweets in a jar.  Of course you need to subscribe to their e-mail database before you could enter.  Why not do the same online.  Here is an example:

Raffle Copter Quiz

You can enter the competition a second time by getting bonus points sharing or signing up to the newsletter!

Rafflecopter allow you to create a guessing game but as part of the game you get a second chance to guess depending on your actions.  For each action you build up points and then you get rewards.  You can see above that you get a ‘+1′ when you join the Rafflecopter mailing list. So provide incentives to share but also provide an incentive to join the mailing list. Example Providers $7.99 with Rafflecopter branding or $59.99 per month without.  The more expensive package integrates with aweber, mail chimp and constant contact e-mail marketing tools.  You can embed this functionality on multiples facebook pages and websites! You could also easily create this type of app using the custom page app building software mentioned earlier.

Competition Tips

Here are some tips when you run a competition on Facebook. 1.  Read the Facebook rules – You must run a competition as an app and not run it on your Facebook page and you must explicitly mention that Facebook has nothing got to do with it.  Please read the promotion section of the Facebook page guidelines. 2.  If you are running a photo competition have 2 parts to it.  Take the top x number of entries based on votes and then have a separate judging element.  This discourages cheating in competitions. 3. Make the prize relevant to your business.  If, for example, you are a golf club don’t make the prize an iPad.  A much better prize is a round of golf for 4. This will cost you less money and you’ll attract relevant people!

Facebook Competition Application Providers and Users – We want to hear from you!

We would love if you could share some Facebook competition applications that we haven’t mentioned or experience you have with any competition applications.  If you are a provider feel free to promote your product in the comments below, we want to hear about what makes your app better.   photo credit: RambergMediaImages via photopin cc




 

About the author

Ian Cleary

Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.

  • http://twitter.com/eernoult Emeric Ernoult

    Great article, thanks Ian! Finally I’ll wait a bit for my kitesurfing session today, some morning tropical rainfalls here ;-)

    Just a couple of things I would add to help people choose the right app for their needs:
    - Make sure it works seamlessly on mobile devices (must have), AND looks as good on mobile and desktop. I’ve seen apps claiming mobile compatibility but the mobile version was far from user friendly
    - Make sure you can activate some kind of viral features
    - For virality, prefer apps leveraging opengrah frictionless sharing than the basic “share” and “invite friends” that are not efficient
    - Make sure the app offers some kind of fraud/cheating detection (cheaters can turn your campaign into a nightmare if you cannot spot and ban them).
    - If you want to limit participations from people above 18 or 21 or coming from specific countries, make sure the app offers that option
    - Make sure the app offers the ability to personalize the fieldsds participants will have to fill in AND allow export of all data. Free apps usually don’t allow this

    There may be other advice, but these are the ones I can think of. Now I can go kitesurfing on this beautiful easter day!

    • http://www.razorsocial.com/ Ian Cleary

      Hey Emeric, thank you so much for your comments. Some great tips for readers in there. Enjoy your kite surfing! Ian

  • http://www.TabSite.com/ Mike Gingerich

    Thanks for the mention of @TabSite Ian! Appreciate the mention in Sweepstakes and we also do offer the option of a Photo Contest under category #3 above.

    @twitter-10442882:disqus makes some great points below.

    Ensuring the app uses IP tracking and/or checks for verified Facebook profiles to prevent cheating is very important.. Capturing the entrant data and allowing export is critical.

    I would add that keeping a contest or sweepstake entry period short and sweet is helpful as well. Facebook users, and all social media users, are going through content at a very fast pace so you want to have a sweepstakes run in a time period that keeps them interested like 3-7 days and never try to run a contest that is a month or longer unless you really have a plan to inform, reconnect, and maintain interest. Shorter is better!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Mike, I remember from another post you mentioned about the time span for a contest. I have found with other competitions if you run it for a month you get some entrants at the beginning and the end but not a lot in the middle so short ones are better. I’ll update the post to add you to category 3. Looking forward to meeting you at social media marketing world! Ian

  • http://www.facebook.com/rajatgarg Rajat Garg

    Sweepstake and contests are really great ways to drive leads as well as growth in fans.

    Examples –

    1) Brush Buddies ran a video contest that got them 23 million impressions and their hashtag stayed in UK’s top trending for 34 days

    2) Maggie Crochet ran a sweepstake that got them 2,395 entries – they were giving away a $2,000 prize. Cost per lead < $1

    3) Fender India ran a photo contest and received 30 entries and 7,999 votes. Likes went up from 6,000 to north of 13K in just one month

    Do I need to say more?

    Take a look here – http://www.socialappshq.com/help/case-studies :-)

    • http://www.razorsocial.com/ Ian Cleary

      Hey Rajat, thank you very much for your response. It’s always great to get some case study examples.
      Ian

  • http://strutta.com Tina Hoang

    Great post, Ian, and thanks for mentioning Strutta under sweepstakes and contests!

    Another thing to look for in an app is the Facebook Preferred Marketing Developer (PMD) badge. Facebook formally recognizes PMDs as “best-in-class developers focused on making social marketing easier and more effective.”

    Working with a PMD means you get piece of mind that your app…
    - is compliant with Facebook’s guidelines that you mentioned above
    - is integrated with all of Facebook’s latest features
    - will perform when Facebook makes any platform changes (which we know happens all too often!)

    But, if you’re working with a limited budget and you’re just looking to do a quick quiz or poll, many of the apps that you cover in this post are fantastic options!

    • http://www.razorsocial.com/ Ian Cleary

      Hey Tina, thank you for your feedback, it is much appreciated. Delighted to include strutta. You have some great functionality. Ian

  • http://twitter.com/Wishpond Wishpond

    Great article Ian!

    Your introduction is dead-on: 1,000 emails are much more valuable to a business than 1,000 Facebook fans.

    We build Wishpond’s Social Campaign apps with this in mind:

    The biggest advantage our apps have over competiting apps is the customer data we pull from the Facebook Opengraph.

    We pull the name, age, gender, location and Facebook Likes of every contest entrant and import it into the merchant’s Contact Database in Wishpond. From there the merchant can create lists based on different data points from all of the above categories (i.e. create a list of 43 year-old women, in Chicago, who “Like” Target) and download the list of their emails. They can then use this email list to send a hyper-targeted email campaign.

    For more info on running Facebook Competitions, check out our recent ebook, The Complete Guide to Facebook Contests and Promotions: http://corp.wishpond.com/facebook_marketing_guide_thankyou/wp-content/uploads/Ebook-facebook.pdf

    Nick Steeves
    Director of Marketing
    Wishpond
    http://corp.wishpond.com

    • http://www.razorsocial.com/ Ian Cleary

      Hey Nick, thanks for the great info. I’ll certainly check out the ebook! thanks, Ian

    • http://www.razorsocial.com/ Ian Cleary

      I like being able to target based on segments!

  • Guest

    Dodałam i z chrome i z FF i nie dodaje sie (tzn. po dodaniu widze jakby się dodało, ale jak odswiezam, to nie ma).

    Może sama spróbujesz?

    Good article Ian. I like your approach to use competition applications for different actions.

    There is also good idea to invite users to the writing contest. Participants could be very creative while thinking out new slogans, reviewing, testing and describing your products or services, giving feedback, choosing and justifying the choice that you offer or just explaining why she/he deserves the main price.

    Such a contest as well as the others are also easy to set up and run on Competizer platform.

    There are some options, not mentioned for other applications, which are also useful.

    While using our platform you run contest on Facebook as your very own application pointing to your domain. The look&feel is fully customizable and there are many options for marketers and sponsors: not only banners but also integration with the website, automatic emails for participants etc.

    There are many pre-defined languages and even dialects to choose from (English, French, Spanish, Russian, Italian, Dutch, etc.)

    Your main goal – building emails base – could be extended by any other questions like about personal data, preferences or other agreements, for instance to receive offer from sponsors. Users could be emailed stright from the Competizer platform with info about competition progress, motivation, special offers or invited to next campaigns. If you prefer your own mailing system then users’ base could be easily exported.

    On our platform you can run short contests and repeat them easily with clonning option or go with long-lasting campaign (through searchable Facebook application also) and add new categories/tasks and choose new winners repeatedly.

    Each user has own profile page within the contests and organizer could also reward most engaged participants by taking into account all her/his entries.

    There is also regular contest website available, which is useful not only for mobile users (especially with responsive layout), but also works well for SEO.

    Pricing starts at 0$ up to 25 entrants or entries.

    Go to http://competizer.com to check other features and order free access

    Danka Stawarz
    product manager
    http://competizer.com

  • Danuta Stawarz

    Good article Ian. I like your approach to use competition applications for different actions.

    There is also good idea to invite users to the writing contest. Participants could be very creative while thinking out new slogans, reviewing, testing and describing your products or services, giving feedback, choosing and justifying the choice that you offer or just explaining why she/he deserves the main price.

    Such a contest as well as the others are also easy to set up and run on Competizer platform.

    There are some options, not mentioned for other applications, which are also useful.

    While using our platform you run contest on Facebook as your very own application pointing to your domain. The look&feel is fully customizable and there are many options for marketers and sponsors: not only banners but also integration with the website, automatic emails for participants etc.

    There are many pre-defined languages and even dialects to choose from (English, French, Spanish, Russian, Italian, Dutch, etc.)

    Your main goal – building emails base – could be extended by any other questions like about personal data, preferences or other agreements, for instance to receive offer from sponsors. Users could be emailed stright from the Competizer platform with info about competition progress, motivation, special offers or invited to next campaigns. If you prefer your own mailing system then users’ base could be easily exported.

    On our platform you can run short contests and repeat them easily with clonning option or go with long-lasting campaign (through searchable Facebook application also) and add new categories/tasks and choose new winners repeatedly.

    Each user has own profile page within the contests and organizer could also reward most engaged participants by taking into account all her/his entries.

    There is also regular contest website available, which is useful not only for mobile users (especially with responsive layout), but also works well for SEO.

    Pricing starts at 0$ up to 25 entrants or entries.

    Go to http://competizer.com to check other features and order free access

    Danka Stawarz
    product manager
    http://competizer.com

    • http://www.razorsocial.com/ Ian Cleary

      Hey Danka, thank you for stopping by and providing such great information. I’ll certainly take a look at competizer! Thanks, Ian

  • Eoin Kennedy

    Another great article. A friend of mine was spending around €300 per competition with a developer but bit the bullet recently and got an app built for around €2-3,000 so he can customise it for each competition. Seems to be working out for them.

    • http://www.razorsocial.com/ Ian Cleary

      Cool, we used to charge a lot more for competitions but we ended up providing consultancy as part of it so priced that in. 2 years ago there was a lot of maintenance on apps but Facebook have slowed down the changes they are making so less of an issue. Thanks for the feedback Eoin.

  • Pingback: How to Ensure Your Facebook Contests Attract Genuine Fans | Social Media Examiner

  • Constant Contact

    You can also use a Social Campaign from Constant Contact! http://ow.ly/lSJyw

    • http://www.razorsocial.com/ Ian Cleary

      Thank you guys, I’ll check this out! Ian

  • Jiri Sram
  • http://CindyRatzlaff.com Cindy Ratzlaff

    Excellent post Ian. Can’t wait to try some of these.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Cindy, glad you enjoyed it!

  • helentonetti

    Really helpful article Ian, I have used a few of these, but some there that are going to help with a few clients this week.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Helen, I didn’t get notification of this comment sorry! I hope all is great and thank you for your comment.

  • Donna Hamer

    HI Ian – great article. Some key points when choosing a contest app, always make sure its mobile compliant 62% of people view Facebook on smart devices.

    Whilst you mentioned Facebook’s Promotional Guidelines a contest should also meet your local government regulations. For example, in Australia – each state has different laws and it depends in which state you are in as to what type of contest you can hold without a permit.

    I personally love contests and we are in the business of teaching businesses how to setup and run effective facebook compliant contests.

    Please drop on over and connect at http://www.fb.com/fanpagecompetitions or grab our ebook “How to Create A Winning Facebook Contests in 7 Simple Steps” http://fanpagecompetitions.com/7steps

    • http://www.razorsocial.com/ Ian Cleary

      Hi Donna, thank you so much for your response, I’m sorry for the delay in replying! Ian

  • Leon Olivier

    This is awesome! Will definitely give this a go!

  • Arnaud

    Hey Ian,

    Excellent post!
    You should definitely give a try to Kontestapp : http://kontestapp.com/

    We offer 12+ apps for Facebook, web and mobile from the sweepstake to the treasure hunt. I’d love to know what you think about the service.

    Cheers!

    Arnaud

    • http://www.razorsocial.com/ Ian Cleary

      thanks you Arnaud, the comments have given me lots of suggestions for other posts!! Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hi Guys,
    We’re doing a post on 7 to 10 innovative Facebook competitions that gave impressive returns to a customer ( ideally revenue but will also consider fan growth). Interested? send me details ian.cleary@razorsocial.com. Thanks, Ian

  • http://www.superblogga.com Missy Diaz

    Which app lets you create “a guessing game” for free, from the apps mentioned above?

    Please advise.

    Thanks for the round up, this has been most useful and informative.

  • lyonlee

    Hi Ian,

    Great article, I think you’ve done a great job here. I’d like to submit my app to the review process as well!

    FanCrank is a social loyalty contest app. To put it simply, FanCrank identifies the your Facebook Pages’ top fans. A top fan is calculated by the engagement they participate in on your page AND the engagement they get from others. By doing it this way, we help identify fans who really contribute to the community on the page.

    Page owners get benefits like:
    -increased EdgeRank scores (since people engage more)
    -Higher participation rates
    -Increased Impression rates (both regular and unique)
    …and more!

    Feel free to check it out at http://fancrank.com

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Lyon, I’ll certainly check it out.