If you had a choice of sending an offer to 1,000 e-mail subscribers or 1,000 Facebook fans which would you pick? I know I would pick e-mail as conversion would be much higher. Why don’t you send to both? If you convert your Facebook fans to e-mail subscribers then you can!
Here are 5 different types of Facebook contest applications you can run to help build your e-mail subscribers through Facebook.
1. Create a Quiz Competition
A Quiz can be a great way of building engagement with your followers but engagement is not enough. How about running a competition within a quiz that will help generate e-mail subscribers?
You can start off the quiz and ask a couple of questions and while you have people engaged present an option during the quiz to enter a competition. Collect the e-mail address as part of the competition. The user can then proceed to complete the quiz.
Here is an example of a quiz run by Voices Heard Media which can be run simultaneously on your website and Facebook page and during the quiz you can collect e-mail addresses for a competition.
Voices Heard Media – Pricing starts at $14.99 per month and being able to run apps simultaneously on web and Facebook is cool. They also support mobile.
Agorapulse - Pricing starts at $29.99 per month. Agorapulse is a suite of applications plus a CRM tool. It builds up a profile of each fan which includes the e-mail address. As they enter more competitions and interact more on the page the profile of the user is added to.
Antavo – Pricing starts at $0 for up to 50 entrants and then up to $29 per month for up to 200 entrants. Easy to use tool for creating the competitions.
2. Create a custom Sweepstakes app
A sweepstakes is a competition where you just ask basic details and enter people into a draw. One great example of this is an artist from Ireland called Graham Knuttel. On his page he has a permanent competition running. You will notice that when you enter the quiz you also are put on his e-mail list to get exclusive discounts!
Is he generating sales from his Facebook page? Absolutely. He’s doing it by getting people onto his e-mail list and selling on this. Now he can try to sell through Facebook but reach the same people over e-mail.
Pagemodo – Pricing starts at $6.25 per month and they provide an easy to use page creation facility with great templates
Tabsite - Pricing starts at $0 with ads or $10 per month without ads.
Heyo – Pricing starts at $3 per month and they provide some great templates with over 30 widgets you can easily add (e.g email collection wizard)
Standard Sweepstakes Apps – North Social, Wildfire, Agorapulse, Voices Heard Media, Strutta, Votigo, Binkd.
3. Run a Photo Contest Application
A photo contest can be a great way of building engagement and fans but also building email subscribers. With a photo contest you get your fans to upload a photo and get their friends to vote on it. By getting people to vote on the competition you bring non fans to your page and before they vote you can make sure they have to become a fan to enter. After they enter the photo competition you could ask them if they want to enter a second competition which involves them providing their e-mail address and subscribing to your database.
Agorapulse has a photo competition app as part of their suite of apps. What we liked about is that Agorapulse tries to build up a profile of your fans. As it collects information through the apps this is added to the fans profile. This is very helpful for selling products or services to fans in the future.
SocialAppsHQ – Wide variety of apps and pricing starts at $0 per month!
Agorapulse - Pricing starts at $29.99 per month.
Shortstack – Pricing starts at $0 for up to 2,000 fans! Very easy to setup.
Woobox – Pricing starts at $0 for up to 100 fans! Also, quite easy to setup.
Binkd – Pricing starts at $0 and they support integration with Mailchimp.
Votigo – $30 per week, pay as you go
EasyPromos - $15 per promotion.
Offerpop – Free up to 100 fans
Strutta – $99 per month starter package, great analytics provided.
Already mentioned – Voices Heard Media, Antavo, Tabsite
4. Create a Group Deal
Antavo provide a group offer facility where the offer only becomes available when a certain number of fans commit to buying it. This is great for virality as it encourages your fans to share out the offer. You can build e-mail subscription in as part of the offer and what’s also really nice is that you can set up e-mail notifications so that subscribers become aware of changes related to the offer (e.g. they have enough people to subscribe).
Antavo – Pricing starts at $0 if you have less than 50 entrants to the competition.
North Social – $3.99 per day, easy to set up and lots of online help provided and examples.
Already mentioned: Woobox (includes integration with paypal)
5. Play a Guessing Game
I was in a clothes shop the other day and you had a chance to guess the amount of sweets in a jar. Of course you need to subscribe to their e-mail database before you could enter. Why not do the same online. Here is an example:
Rafflecopter allow you to create a guessing game but as part of the game you get a second chance to guess depending on your actions. For each action you build up points and then you get rewards. You can see above that you get a ‘+1′ when you join the Rafflecopter mailing list.
So provide incentives to share but also provide an incentive to join the mailing list.
$7.99 with Rafflecopter branding or $59.99 per month without. The more expensive package integrates with aweber, mail chimp and constant contact e-mail marketing tools. You can embed this functionality on multiples facebook pages and websites!
You could also easily create this type of app using the custom page app building software mentioned earlier.
Here are some tips when you run a competition on Facebook.
1. Read the Facebook rules – You must run a competition as an app and not run it on your Facebook page and you must explicitly mention that Facebook has nothing got to do with it. Please read the promotion section of the Facebook page guidelines.
2. If you are running a photo competition have 2 parts to it. Take the top x number of entries based on votes and then have a separate judging element. This discourages cheating in competitions.
3. Make the prize relevant to your business. If, for example, you are a golf club don’t make the prize an iPad. A much better prize is a round of golf for 4. This will cost you less money and you’ll attract relevant people!
Facebook Competition Application Providers and Users – We want to hear from you!
We would love if you could share some Facebook competition applications that we haven’t mentioned or experience you have with any competition applications. If you are a provider feel free to promote your product in the comments below, we want to hear about what makes your app better.
About the author
Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.