Who are the key influencers in your industry on Twitter that you need to connect with?
Networking with people who have a large audience, and whose audience pays attention to what they have to say, is very useful for you, when their audience is your potential audience!
But before you go off and build these relationships, you need to put in a bit of work upfront to identify who these influencers are. Of course, we have some tools that will help!
The idea for this post came from my friend Ramon De Leon
Twtrland is a powerful tool for analyzing Twitter accounts (and other social networks are now supported). It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories.
You start off by searching for influencers based on category, and then you specify the country (this is optional).
You are then presented with a list of search results. You can see on the right-hand side that they are rated by amplification, reach and relevance. You can sort the results based on these ratings.
Here’s what you can do with this list:
a) You see there are some additional filters on the left-hand side. The filtering is really powerful: for example, I could say that I’m only interested in entrepreneurs who are involved in social media and live in Nova Scotia in Canada.
b) Add these to a list – You can create your own private list so you keep track of these influencers once you’ve found the right people. You can even export this list to an excel file.
c) View a a full profile of each member on the list, including stats on their activity/engagement and details of their top posts.
Twtrland has a very extensive database with some great filtering options. Well worth exploring.
I recently tested out Littlebird and was impressed by the results it achieved. It identifies influencers by seeing how many other influencers are connected with them.
It makes sense that, if you’re influential, other people who are influential will follow and engage with you. Littlebird works out a score called an ‘Insider score’ and displays people based on this.
The higher the insider score within your category, the more influential you are considered to be in that category.
Other features of Littlebird:
- Popular content – When you identify an influencer list, you can see the most popular content they share. This is probably going to be great content for you to share out also.
- Discover people to connect to – You’ll find out, based on your influencer list, who you are not following that you should be. So it’s a good way of identifying new, relevant people to connect with.
- Blogs – You can browse through the latest blog posts by the influencers.
- Country filters – You can filter your influencers by country if there’s a specific country you want to target.
- Export reports – You can export the reports you produce (this depends on your subscription level).
FollowerWonk is owned by the guys at Moz who have a range of tools available for social media and SEO. One way of finding a group of people is by creating a filter. Within the filter you can set the topic, location, follower count, following count etc.
Here’s an example of the results available with the free subscription; more information is available with the paid subscription.
Other features of Followerwonk:
Compare users – You can compare up to 3 users to find out who their common followers are. This is a great way of finding relevant people to follow. Pick out 3 of your influencers and find the people followed by all 3 of them.
Analyze followers – Analyze the followers of any particular Twitter account. Find out their gender, location, follower count, social authority etc.
Track followers – Show changes in followers over the last 60 days for any particular account.
Sort followers – Sort your followers by social authority, how old the account is, the number of followers and people they are following, or the number of tweets.
Twitonomy provides very detailed profile information on Twitter followers. If you find an influencer and want a very detailed profile analysis, this is a very useful tool.
One really useful way of finding influencers is to identify the people who a key influencer talks to on a regular basis. The following shows an example of who a user is retweeting the most and who they are replying to the most.
When someone becomes influential, they cannot possibly reply or interact with everyone. Imagine following 100,000 people and trying to keep up!
So what they typically do is create a filtered list with people that they do want to make sure to interact with. Because of this, these are the people they tend to interact with the most. They share their content, reply to their tweets and thank them for sharing their content.
So, finding out who they are talking to regularly is a good source of influencers. These may be high-profile influencers, but it may also be people who are not yet that high profile, but are being watched by the influencers! These are the up-and-coming influencers and/or people who have access to the influencers, so it’s worth connecting with them yourself, too.
SocialBro provides very good filters based on searches you perform on Twitter. You can search profiles based on the keywords in people’s bio and location, and then sort this list based on a variety of categories.
The influence filter is based on an influence-scoring mechanism called ‘Kred’, where people are rated out of 1,000. This is not a perfect rating system (neither are similar systems like Klout, Peer Index etc.) but this, together with other filters applied, can help find some great people worth connecting with.
For example, you could show people who have a Kred score of above 800, who appear in over 1,000 lists, and who have 5 times more followers than the number they are following.
Influence marketing is all about identifying who has influence within your industry or niche and marketing directly to them.
Think about it like this: there are influencers within most niches or industries on the web and they have an existing audience, so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your products or services.
The tools help find influencers. They are not the 100% solution but they are a good starting point.
Think about how you can be more strategic with the people you connect with on Twitter. Have you spent time figuring out who the influencers are within your industry?
Based on this post, why don’t you start building that list? Use a tool such as Hootsuite to create a separate column with all the influencers you are targeting, so you can start tracking them.
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About the author
Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.