Google SEO Tools: 7 Tools to Drive more traffic to your blog

413 Flares Twitter 225 Facebook 47 Google+ 67 LinkedIn 28 Buffer 46 413 Flares ×

Google SEO ToolsSEO Tools can be expensive but can also be free.

Before you pay for any SEO Tools make sure you investigate what Google SEO Tools are available to help with your SEO.

I’m just back from Content Marketing world in Ohio and had an amazing time.  It was a conference with 1700 people all raving about content marketing.  It’s fantastic coming up with great content and great stories but you don’t want these stories forgotten a couple of weeks after you have them published.

One of the presentations at Content Marketing World was given by Andy Crestodina from Orbit Media.  He explained to the audience how much traffic he still gets every week for older posts he has.  So it’s important to use relevant SEO tools to ensure you optimize your content.

So here are a range of things you can do using Google’s free tools that will help with SEO.

1. Google Webmaster Tools

When Google crawls through your website to index your pages they don’t call you up to tell you about the results! But they do make these results available to you in Google webmaster tools.

If there are any errors or problems displayed it’s really important to resolve them.  If you don’t resolve them this will effect where your content appears in search results.

In the following example you see there is duplicate meta descriptions and descriptions too short.  It also shows that there are no errors with title tags (very important for SEO). Review this section to see what errors you have.

 

Google Webmaster HTML

Resolve issues related to Title and Description tags

 

In the Search queries -> Search Traffic section it shows a list of keywords that have been used to find content on your site.  This is also a really important area.  There’s a few things you need to watch out for here:

a). Is there irrelevant keywords – If keywords are not relevant to your business then you need to investigate why people are finding your site using these keywords.  You could be using these keywords too many times in your content or including them in important areas such as page title.

b). Is your click through rate low on certain relevant keywords.  This could be the position you appear in search results or it could be that you have a title or description that doesn’t motivate people to click it.

In the following example you can see that there are some keywords that have very high click through rates and some that are very low.

One that sticks out is ‘google keyword planner’.   The click through rate is listed as 0% because it’s less than 1%.  The average position is 8.4 so it’s low down on the first page but I’d still expect a higher click through rate.

 

Google webmaster click through

Identify relevant keywords with low clickthrough rates

 

To achieve a better click through rate here are 3 things to do:

a). Improve optimization of the post – Maybe we haven’t included ‘Google keyword planner’ in the title tag (important for google).

b). Try to get links from external sites to the content to move the post up on search results.

c). Improve the description to have more compelling content.

To learn more read this post on Google Webmaster tools.

There are many possible areas that require improvement so certainly worth checking it out.

 

2. Google Keyword Planner

Recently Google retired the Google Keyword Tool and replaced it with Google Keyword Planner.

This Keyword Planner is all you really need for your keyword research.  The keyword research process helps you identify relevant keywords that you can focus on within your articles to get some or all of that traffic!

Here is an example of a search for social media tools.  When you select the keyword ideas section you will get a list of similar keywords.

 

Keyword Ideas

View a complete list of the keywords based on your search

 

Read this detailed guide on Google Keyword Planner.

 

3. Google Analytics

Google analytics provides a broad range of information that can help you with the optimization of your site. For example:

a. Traffic sources -> Search Engine Optimization –   If you connect up your Google webmaster account to Google analytics you can view the SEO data that you can see in Google webmaster tools.  For example, you can see the keywords that bring you traffic, the conversion rate etc.  This is really useful as we have already described in the Google webmaster section of this document.

b. Content Overview – This will show you which pages are getting the most traffic.  If you know which pages resonate most with your audience that will give you ideas for new content around this area which will help increase traffic further. You can optimize this new content based on similar (but not the same) keywords.

 

Google analytics content overview

Popular content will give you ideas for more similar content which will help increase traffic

c). Bounce rate

A bounce is when someone arrives to your site and then leaves without going to any other page.

There are many possible reasons for a high bounce rate e.g.

You don’t have a mobile site so bounce rate is high on a mobile device

The content is not relevant to the user so they leave

It’s a blog so the post is all that the visitor is interested in and there’s no clear call to action to get them to engage with other posts.

It’s worth investigating bounce rate.  Improvement will lead to visitors spending longer on the site and could lead to more visitors.

4. Google Advanced Search Commands

 

Google Advanced search is a powerful tool to help you find content.  There are various operators/syntax you can use within a search that will help you find relevant results.

Here are 3 examples of how you can use Google advanced search operators to help with SEO.

a).  Site: < name of website>

This will show you a list of the top indexed pages on Google for the website in question.  This could be your website or your competitors.  This shows you what the page titles and descriptions are for your competitors content.  This can help you to identify issues they may have (e.g. duplicate titles) or just give you ideas for keywords you should be researching.

b). allinurl:<kewyords>

This searches websites for keywords that are in the website address.

If you are looking for links from external websites think about the type of pages that may link to you.  For example they may have a resources page that links to several websites.  You may be able to reach out to them to convince them to add you to the resources page.

If you were looking for websites about business consultancy you may type something like the following:

business consultancy allinurl:business consultancy

c). link:<website name>

This returns a selection of websites that link to the website listed.  Knowing what other websites link to your competitors website can help you identify possible opportunities to get links also.

 

5. Google Trends

If you plan to optimize your content based on a group of keywords you’d like to know if searches for this keyword is going up or down.  These keywords may have been popular before but maybe people searching other keywords.

In Google trends you can put in your keywords and then view a graph over time.  The following is the trend for social media marketing which has increased in searches a lot over the years.

 

Google Trends

View the trend for keyword searches over time

 

If the keywords are particularly relevant to a particular area you may want to drill down on this information.

 

Google trends regional Interest

The dark blue is the areas where searches occur

 

6. Google Desktop and mobile speed search

When Google makes available a tool to test out the speed of your website and provides suggestion for improvements you know you should be paying attention to this.  When they provide similar for mobile you know you should pay attention to this also.

One of the many ranking factors for ranking a website is speed.  It’s important from a Google perspective but it’s also equally as important to your website visitor.

 

Google Page Speed

You get a separate rating for website and mobile device

 

7. Google Alerts

To keep an eye on link building opportunities you may want to set up a Google Alert.   You enter in keywords and when these keywords are mentioned on the internet Google will send you an e-mail.

The alerts do not provide 100% of all mentions but you will get some of the mentions.

Imagine you wrote a post about social media training.  Maybe you want to run searches for social media training when you post your content.  This might lead to potential opportunities where people could link to you.

 

Summary

Google SEO Tools provide you with some great free functionality that can help with SEO.  Would you use any of these tools?  How would you use them?

We’d love to hear from you.  A comment means a lot to us.




 

About the author

Ian Cleary

Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.

Related Posts

  • Md Shahin Kabir

    Thanks for sharing , I hope more suggestions

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!

  • chicosandchicas

    Thanks for these tips… recently I start using Bing Webmastertools… they are handy also.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you, I haven’t tried Bing webmaster tools but I should! Ian

  • http://tomjamieson.com/ Tom Jamieson

    1, 2, 4? What happened to #3?

    • http://www.razorsocial.com/ Ian Cleary

      Ha!!! Good spot. It’s updated now!!! Ian

  • Trevor

    Diving into SEO, at Square 1 with it all so this really helps. Thanks again!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Trevor! Glad it’s useful. Ian

  • http://www.colewiebe.com/blog Cole Wiebe

    Hi Ian,

    A good list, and I notice they all come from Google. I find that many people view Google as “the enemy”, but they’ve actually gone to considerable lengths to help website owners and SEOs that provide the kind of content Google likes to index monitor and tweak their efforts in order to succeed.

    - Cole

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Cole, I agree with you. They offer a lot of help and all they want to do is index content correctly! Thanks for your feedback, I really appreciate it. Ian

  • http://profesordeseo.wordpress.com/ Profesor de SEO

    cool

    • http://www.razorsocial.com/ Ian Cleary

      Glad you like thanks!

  • demersraye
  • http://bestcouponcodes.in/ BestCouponCodes.in

    nice. all usefull google tools

    • http://www.razorsocial.com/ Ian Cleary

      Thanks!

  • http://www.technotrickies.com/ Technotrickies

    it is a grate post about seo tool……i try this tools

  • http://www.rankgiant.com/ www.rankgiant.com

    The truth is that SEO is one of the top tools for better traffic, mainly because it is based on a (somewhat) scientific method.

413 Flares Twitter 225 Facebook 47 Google+ 67 LinkedIn 28 Buffer 46 413 Flares ×