How to Use SocialBro to Dramatically Grow Your Twitter Presence

socialbro to grow your twitter presenceDo you want to grow your Twitter following significantly? Do you want to build a highly engaged community?

What you need is a tool that is specifically focussed on doing this, so we want to talk about a tool called SocialBro that could be just the thing you are looking for.

Here is our SocialBro review.

What is SocialBro?

SocialBro is a tool for getting more value from Twitter by helping you increase your following and the interaction on your Twitter account.

 

What is the main functionality?

  • Target new followers –  There are great filters available that let you find relevant followers.  You can filter Twitter users based on their Kred score, follower count, following count, the keywords in their bio etc.
  • Analyze your competitors – Add your competitors and view a full breakdown of the types of followers they have, where they are located, and an analysis of what they are talking about. SocialBro also lets you follow their followers.
  • Best time to Tweet – SocialBro analyzes your account and, based on this, suggests the best times to tweet to get maximum engagement.  SocialBro supports Buffer, so you can use the times suggested to update your timings for sending out tweets with Buffer.
  • Audience insights – Get a detailed breakdown of your audience to see what their interests are, which ones have avatars, the languages they tweet in, their time zones etc.
  • Twitter DM campaign – Create a DM campaign where you can automatically send personalized direct messages to a select audience.  These type of campaigns need to be handled with care but they can be very useful to do.
  • Benchmark with your industry – You can compare your own account with others in a similar industry to see how well  -or badly – you are performing!
  • Keep track of interactions – If you interact with anyone through SocialBro, it will keep track of this in a CRM-type database so you can review those interactions in the future.

How does it work?

The best way to understand SocialBro is to look at examples of specific tasks you may want to perform.

1.  You want to find new people to follow

Open up the search facility for Twitter users and apply the filters on the left-hand side:

 

socialbro

There is a good selection of filters available

 

The filters are as follows:

  • Search – You can enter in keywords, the name of a person or a location to filter the people you want to find.  For example,  you could enter ‘social media’ in the bio field and this will only show you people who mention social media in their bio.
  • Influence – SocialBro has access to the Kred score of each Twitter user.  Kred scores are a ranking system where people are ranked out of 1,000, based on an algorithm that works out how influential a person is. It’s never a 100% accurate measurement but, if someone has a high score, it’s more likely that they have an engaged community.
  • Followers/Following – You can put in a max/min number for the number of people a user follows, or is followed by.  If someone has 10,000 followers but they only follow 10 people, then they are unlikely to follow you.  So, you may want to search for people who have a similar follower/following number.
  • List – You can filter users based on the amount of times they are in a list.  Typically, if people are in lots of lists then they are more influential.
  • Account Age  – I’m not too sure when you would use this, unless you were specifically looking for accounts that have been around for a long time, or trying to avoid brand new accounts that may be spammy.
  • Tweets per day – You might be looking for really active people on Twitter so you can specify a high number here.
  • Time since last tweet – You may not want to follow someone who hasn’t tweeted in 6 months.

There are also demographic-based filters where you can filter based on time zones, languages, users (whether they are verified or not verified),  profiles (public or protected), avatars (yes or no), URLs (included in their bios), country, gender and entity type (individual or company profile).

When you apply the filter, you can also save it so you can re-use it later.

Based on the criteria you set, you will get a list of people over on the left-hand side of the screen. Next, you can hover over them to see their details. If they look really relevant, you can click on a button to follow them, add them to a list, tweet them and more.

2.  You want to create a report based on your account

You select the type of report you want and the account you want the report based on.

The types of report available are Profile Overview, Follower Stats, Following Stats and Content Optimization.  The Content Optimization report analyzes the best time for you to tweet.

 

socialbro report

Select the template you want to use for a report

 

3.  You want to view analytics based on your – or a competitor’s – account.

There is a broad range of analytics reports available for your account and/or those of your competitors.  These include:

  • Community insights – View  a breakdown of your followers, with information including the languages they speak, the countries they are from, if they have avatars, their gender etc.
  • Best time to tweet – Generate a ‘best time to tweet’ report to see when you should be posting your content to maximize the chances of it being seen and to improve engagement.
  • Tweet analytics – View detailed analytics on the tweets you send such as the number of favorites, mentions, retweets etc. you get. Here is one of the visual charts that shows how many retweets you get for each tweet.  The left-hand side shows the volume of retweets and the across the bottom is the date.  If the circles are bigger it means that, as well as getting retweets, there were also other interactions such as favorites and replies.  The bigger the circle, the more interaction a tweet received.

 

socialbro retweets

This shows the volume of retweets

 

  • Realtime analytics – View details of the active users who are tweeting right now (i.e. people you are following)!
  • Account comparison –  Compare up to three Twitter accounts.  This is useful to compare your account with your competitors so that you can see who has more followers, who tweets more, what they generally tweet about etc.
  • Benchmark – Compare the stats on your account with other, similar accounts.
  • Follower retention/churn –  This shows you, on a week-by-week basis, if your followers are unfollowing you.  If you want to increase your followers, you need to make sure there isn’t too much churn.

4.  You want to engage with your followers

SocialBro can help you to engage with your followers. Some examples of the ways you can do this are:

  • Direct message – Automate the sending of direct messages under certain conditions.
  • Mention Helper – Create tweets that mention multiple users.
  • Automate your Twitter tasks –  There is some neat functionality available to automate Twitter tasks: you can set up rules and, based on an action happening, you can trigger an event.  For example, if someone sends a tweet mentioning your name you can automatically send them a tweet back thanking them, mentioning their name in the tweet.

Here’s part of the configuration below.  You can see that you can set up a rule saying that if someone mentions you, and if they have particular keywords in their bio and their influence score is about 900, then you want to automatically send them a message.

 

socialbro filters

Apply relevant filters for when the rule should apply

 

5.  You want to do other targeting for new followers

As well as the search for new followers, you can also do additional targeting.  For example:

  • Email addresses:  You can import the email addresses of your email list subscribers and SocialBro will find their Twitter accounts.  If someone subscribes to your content, they are likely to follow you back if you follow them.
  • 3rd party account: Analyze a third-party account to pick up some new followers.
  • Twitter list:  Analyze a Twitter list for new followers.
  • Geolocated search:  Find Twitter users to follow based on a location.
  • Discover retweeters:  By entering a tweet ID or web address, you can get a list of people retweeting your content. This can be a good source of people to follow.
  • Text file:  Import a list of users from a text file to discover their Twitter accounts.
  • Twitter search:  Search for people tweeting about particular keywords.

 

Pricing

The starting price for SocialBro is $13.95 a month with a limit of 20,000 social contacts.  Social contacts are your followers, the people you follow plus the competitor followers you add to your account.  There is a limit of five Twitter accounts with this package.

There’s also a $39.95 price, $149.95 and Enterprise pricing.  With each increase, you are able to analyze and manage a greater number of social contacts and Twitter accounts, and you get access to additional functionality.  There is also a free option with limited features.

Summary

SocialBro focusses on one social platform: Twitter.  By having a Twitter-only focus they can provide a real depth of functionality, and it’s also more likely that the platform will be updated quickly whenever Twitter makes changes.

This is a very useful tool for building your presence on Twitter, and it’s certainly worth trying out if Twitter is a key platform for you.

Have you use this tool before?  What do you think?  Are there similar tools you like?

Looking forward to hearing from you.

 

Image by Shutterstock
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  • Leticia Polese

    Thank you so much for this fantastic article, Ian! From now I’ll send the review to all users who want to know more about SocialBro, as it’s really clear and concise ;-) Cheers!

    • http://www.razorsocial.com/ Ian Cleary

      Fantastic, thank you Leticia!

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Way cool tool Ian! I’m doubling down these days on twitter to become more engaging, and tools like these can facilitate this process. Thanks!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ryan, yes there is some fab functionality in it!

  • Guest

    The only part about SocialBro that I don’t like as a paying user, is that

  • http://overtonecomm.blogspot.com/ Kami Watson Huyse

    I agree with most of these tactics except the DMs, I really can’t bear someone who auto DMs or pitches in a DM. Makes me unfollow. SocialBro looks like a useful and affordable tool for many.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Kami, yes, I hate auto DM’s also, Ian

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    Mass DM works. That’s why the spammers use it. But anyone in business for more than a quick rip-off should avoid it.

    • http://www.razorsocial.com/ Ian Cleary

      Absolutely Warren. Quite often I miss the genuine messages in my DM box!

      • http://warrenwhitlock.com/social-media-expert Warren Whitlock

        You can count on me missing DMs. For years, I left on all of gem and used my DM box as a source for my #DADM (dumb a toto DM of yhe day)

        Last year, I went to every sirte that I found offering auto DM and attempted to get them to block me. Still, 99% of my DM stream is junk.

        Most of yhe human DMs are thanking me to follow with a URL selling before building a relationship, which means that the humans are doing the work of a spam bot, which seems even dumber LOL

  • Kumar Sharma

    Amazing Article, great insights, I have bookmarked the blog for future readings.
    Thanks,
    Kumar
    (http://www.indianmatka.com)

  • BigcomDevloper

    Nice Ian, According to me High-quality
    tweeting calls for authentic engagement, which means being responsive
    to your followers, participating in discussion, and answering questions,
    as they arise.

  • Adrienne

    This looks like a really great platform to definitely check into Ian. Thank you so much for this review and going over how it all works and can benefit us as well. Really great job and I so appreciate this.

    ~Adrienne

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Adrienne, sorry I missed this comment!