If you have a ‘subscribe now to my newsletter’ box on your website and have not focussed on increasing email newsletter subscribers you can easily increase the conversion rate by at least 200% if you follow some of the tips below.
1. Implement Social Proof
We are conditioned and influenced by other people around us. We have a herd mentality and are more likely to follow the herd than stick out on our own.
This can be used to our benefit when we want to increase our e-mail subscribers.
Tell your potential subscribers how many other people have also subscribed. Provide them with proof that you provide a fantastic newsletter by providing a quote from someone really influential that they admire.
Our Friends at Social Media Examiner let people know how many people have already subscribed. You may not have 195k subscribers but what if you have 500 subscribers. Will this be enough social proof to convince people to subscribe?
Action – Implement social proof on your website to improve conversion. If your number of subscribers is small then get a quote from someone really influential in your niche that is prepared to say great things about you.
2. Provide an incentive.
You need to think of ‘What’s in it for me’. Why will I just subscribe to your newsletter. Think of an incentive you can offer that will help subscribers.
A common approach is to provide a free guide that your subscribers get when they subscribe. This can be applicable to any business, for example:
- Business Consultancy – Sign up now and get a strategic marketing planning template.
- Tourism Blog – Sign up now and get a free tourism guide for your area
- Entrepreneur Blog – Subscribe and get 20 tips from some of the leading entrepreneurs around the world.
Mari Smith (Facebook Marketing Expert) provides 2 free bonus reports to incentivize people to subscribe. If Mari wanted to improve this subscription I would provide a little more information on what the bonus reports will do for me!
Neil Patel (founder of CrazyEgg and Kissmetrics) provides a great incentive for people to subscribe. When you subscribe you get a free course that will double your traffic in 30 days. There’s also a value put on what you will get at $300. This gives you a further incentive to subscribe.
3. Use a Popup
To catch people’s attention a popup (e.g. Optinmonster) can be useful. You have to careful that you don’t annoy people with the same popup appearing every page of your website and when the popup appears it’s not providing any great incentive to subscribe. But popup’s can be very effective if used right. The following shows an example of Amy Porterfield’s popup (Facebook Marketing expert).
You can see social proof also implemented above (e.g. Amy has been featured on Entrepreneur Magazine, Forbes, Fast Company and Mashable.
4. Add More Subscription Options
David Halpern from Social Triggers and David Risley from Blog Marketing Academy have some great information about where to put subscription boxes on your blog. Here are some tips we gleaned from them that is working for us:
You don’t want to over do it by providing options to subscribe in too many places but there are some obvious places to put subscription boxes:
a). Right hand side of all pages – This is the most common place to find subscription boxes. Your visitors generally read top to bottom left to right. So over on the right hand side of the page is a good place to put a subscription box.
b). Footer – If someone has scrolled all the way to the bottom of your page they can’t go any further. This is a good place to put a subscription box.
c). End of Blog Post – If your reader gets to the bottom of a blog post then you have a good chance to convince them to subscribe by having a subscription box.
d). About Us – Quite often your visitors may leave your site after reading the about page so this is a great place to increase subscribers.
e). Feature Box – David Halpern more or less invented the feature box which is a subscription option that appears on the home page generally under the banner image. Check out ours on Razorsocial!
5. Test with Words
The words you use for subscription can have a serious impact on your subscription rates. What words do you use in your headings, content or call to action button. For example, in your call to action button do you say subscribe now, get updates, join now etc.
This is something you really need to test out to see what works for you.
What has worked for you to increase you subscription rates? Will you implement any of the above?
About the author
Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.