How to Use KWFinder for Long Tail Keyword Research

How to Use KWFinder for Long Tail Keyword Research

how-to-use-kwfinder-for-long-tail-keyword-research2Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that.

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics that we’ll talk about in this post.

The tool has a simple, easy to use interface and it displays the data visually, taking a lot of the complexity out of the research process. This makes KWFinder a tool of choice for marketers, bloggers and SEO experts alike.

Getting Started with KWFinder

To get started with KWFinder, go to their website and create your free account. A free plan will let you perform three keyword lookups and three SERP lookups per day, and you’ll get a maximum of 50 related keyword suggestions per search. To unlock more searches, you’ll need to upgrade to one of the paid plans.

With KWFinder keyword research is very simple and it starts with entering your query into the search box.

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Find your Keywords with KWFinder

The simple search box allows you to enter your keyword, select a specific language, and even restrict your results to a particular country or city. Location-specific results can be very useful if you are looking to drive local search traffic to your site. Additionally, if you have a list of keywords ready, you can import it to KWFinder from a CSV file.

When you enter your keyword and specify the location and language, click “Analyze” and all your results will show up on a single screen. The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. You’ll also see SERP results with some valuable SEO metrics on the right hand-side.

Here’s an example of results for the keyword ‘SEO tools.’

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What are the Metrics?

Keyword Difficulty. As you can see in the example above, the keyword ‘SEO tools’ is a ‘hard’ keyword to rank for with SEO difficulty score of 63 out of 100. KWFinder calculates keyword difficulty in real-time based on SEO stats of the pages on the first Google SERP. Naturally, you will want to target keywords with low SEO difficulty to get a better chance at ranking them on SERPs.

Trends. For every keyword suggestion, the tool displays a small graph chart showing monthly search trends for that term over the past twelve months.

Monthly search volumes. The upper right panel shows the average monthly search volumes (the exact match), based on last twelve months of data.

CPC. Average cost per click of the listed keyword based on AdWords data.

PPC. Level of competition in PPC advertising (min = 0; max = 100)

Google SERP results. When you research for a keyword, KWFinder will also display the top Google Results for each keyword, with their Domain Authority, Page Authority, the number of backlinks, social shares, etc. This information will tell you if you stand a chance at competing with them.

If your search demands extra precision, you can use a “results filter” feature that lets you apply different filters to hone in on the most relevant results. See the screenshot below.

kwfinder-4Gain Deeper Insight into Your Competition with SERPChecker

If you want more information about Google SERP, use the new SERPChecker tool which you can easily access from the right panel of KWFinder.

When you search for a keyword, the tool will display a list of competitors (clickable URLs with website names) and many relevant SEO metrics, such as their respective Domain Authority, Page Authority, MozRank of the URL, external links, social shares, and their ranking competitiveness. These metrics help you understand what you’re up against so you can make an informed decision about the keywords you choose to target.

If you are not happy with the default metrics, you can customize the report by clicking on ‘Manage Metrics’ to select the ones you’d like to see in your report. You can choose from 50 plus available metrics.

Another neat feature of this tool is “Snapshot” which lets you see how the search results appear in Google. Same as with KWFinder, you can export the results to a CSV file.

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Create Keyword Lists

KWFinder lets you create keyword lists so you can save and efficiently organize your keywords. For example, you may want to keep separate keyword lists relevant to different categories on your website.

To create a new list, just select the keywords you want to add to the list and then click the “Add to List” button. Now you’ll be able to enter a name for the new list and save it for later use. You can manage your lists from the menu to add more keywords or delete the ones you are no longer interested in.

You also have the option to download your lists and save them for the future by clicking on the “Export CSV.”

Price

Mangools, the company behind KWFinder, offers two payment plans – Basic $12.42 / month billed annually or $29 billed monthly, and Premium $24.92 / month billed annually or $49 billed monthly. As you can see, you can save 50% by opting for the annual subscription.

The Basic plan includes 100 keyword and 100 SERP lookups per day, with 200 related keywords per search. At the Premium tier, the number of lookups increases to 500 for both KWFinder and SERPChecker searches with 700 related keywords per search.

Summary

KWFinder packs a lot of powerful features and yet it is very easy to use. If you are creating content for the web, researching relevant long tail keywords is part of your day-to-day, and this tool can make the process much more efficient and save you a lot of time.

What tools do you rely on for keyword research? I would love to hear about your experiences with different keyword research tools and if you had a chance to try KWFinder.

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