8 Social Media Tool favorites by Forbes Power Influencer Lilach Bullock
Lilach Bullock is based in the UK and a was recently listed on Forbes as one of the top 20 women power influencers. She runs a very successful digital agency (socialable.co.uk), is a keynote speaker and is regularly quoted online in Forbes, Sunday Times, Social Media To-day and BBC Radio. Her books have achieved number 1 status on Amazon for small business marketing and entrepreneurship.
Lilach is extremely active on social media and her website is achieving over 500k visitors per month.
Let’s hear from Lilach Bullock about her favorite tools:
As an avid social media user and blog and business owner, I often find it very hard to find enough hours in a day to finish everything I have to do. The only thing that is saving me from working 24 hours a day is my collection of tools that are not just helping me save time, but also to get better results for my business. I didn’t want to keep all of these tools to myself, so I thought I’d share them with you here:
I love blogging and try to do it as often as possible. Sometimes however it can be a bit difficult to keep up with promoting blog posts, but fortunately dlvr.it is always there to help me! I use it to post automatically to Twitter, Facebook and even LinkedIn (an amazing source of traffic by the way!). It’s very easy to use and a great time saver!
Use vcita as a contact form for my website, and couldn’t be more pleased with it. I like that it is very visible on the website on each page, yet it doesn’t disturb visitors. It’s one of the best contact forms I’ve ever tried, as it allows people to schedule meetings with me online in a matter of seconds, by choosing from my available times, and this way I also save time with calendar management. It also reminds me of all my calls and meetings so I don’t have to check it constantly. I also love the fact that I can manage all of my enquires from one easy to use dashboard.
Twtrland is a great free tool that I use on a constant basis to check up on my Twitter analytics. It offers lots of great insights about my followers (demographics) as well as my tweets. Twtrland also works with Instagram, and it helps me track my most popular images and my followers. It doesn’t have lots of features, but it’s pretty insightful for a free tool. I also like it because I can also use it to study other users’ Twitter and Instagram profiles.
Twitonomy is another free Twitter tool, but this one offers lots more insights. There is also a paid version, but I find I often get enough analytics just from the free version. I use it to analyze my tweets, my mentions and retweets, as well as my followers. Twitonomy also informs you on who the most influential users in your network are, as well as who are the most active, and you can also use it to monitor conversations, and look at other peoples’ profile analytics.
I’ve made Facebook friends from all over the world, so it can be hard to post at the right times in order to reach all of them (especially in the middle of the night!). Postplanner allows me to schedule my posts on Facebook, so I can send them out whenever I want to whomever I want, at the same time, thus saving hours of work each week. Whenever I am out of ideas to post to Facebook, I also check the apps’ built-in status ideas to give me some inspiration.
However one my favorite PostPlanner features is that it allows you to brand your Facebook posts. As you can see in the following screenshot, with PostPlanner you can add your logo (which links to your website) as well as your brand name (that also links to your website. It’s a great feature that allows for better branding, increased brand awareness as well as more traffic to your website.
It’s also great for discovering new sources of great content – overall, a very useful Facebook app!
Twitter is all about relevant followers that are interested in what you have to offer and who want to engage with you. Many people believe that you can’t control who follows you, but it is possible, and ManageFlitter is one the main secrets behind my follower base. I use it to find new people to follow, but mainly to unfollow – you can track those who unfollowed you, and most importantly those who are inactive (i.e. haven’t posted in the last month). I also like the fact that I can use ManageFlitter to see when most of my followers are active on Twitter, so I can tweet at the best times and reach more of my audience.
Woorank is one of the biggest secrets behind my SEO efforts. Although I am not an expert in SEO, I still manage to get my website out there with this easy to use and very thorough tool. It helps me set up my most important priorities which makes it much easier to achieve them. What I really like about Woorank is that it shows me exactly what I’m missing to have the best website I can – which makes it the perfect SEO tool for beginners, experts and everything in between.
I am a huge fan of Pinterest and l love that so many tools are popping up to help with the popular social network. One of my favorites is HelloInsights, which is an amazing analytics tool for Pinterest. Their analytics are very detailed and insightful and allow me to stay on top of engagement.
So here they are, all the tools I use on a daily basis! I should also mention that the first tool I use every morning is Google Analytics, but I’m sure everyone with a website is already addicted to it. Which tools do you use to ease your workload? Please leave your comments below.