Lilach Bullock tells us her 8 favorite social media tools

8 Social Media Tool favorites by Forbes Power Influencer Lilach Bullock

Lilach-Forbes-smallLilach Bullock is based in the UK and a was recently listed on Forbes as one of the top 20 women power influencers.  She runs a very successful digital agency (socialable.co.uk), is a keynote speaker and is regularly quoted online in Forbes, Sunday Times, Social Media To-day and BBC Radio.  Her books have achieved number 1 status on Amazon for small business marketing and entrepreneurship.

Lilach is extremely active on social media and her website is achieving over 500k visitors per month.

Let’s hear from Lilach Bullock about her favorite tools:

 

As an avid social media user and blog and business owner, I often find it very hard to find enough hours in a day to finish everything I have to do. The only thing that is saving me from working 24 hours a day is my collection of tools that are not just helping me save time, but also to get better results for my business. I didn’t want to keep all of these tools to myself, so I thought I’d share them with you here:

1. Dlvr.it

I love blogging and try to do it as often as possible. Sometimes however it can be a bit difficult to keep up with promoting blog posts, but fortunately dlvr.it is always there to help me! I use it to post automatically to Twitter, Facebook and even LinkedIn (an amazing source of traffic by the way!). It’s very easy to use and a great time saver!

 

2. Vcita

Use vcita as a contact form for my website, and couldn’t be more pleased with it. I like that it is very visible on the website on each page, yet it doesn’t disturb visitors. It’s one of the best contact forms I’ve ever tried, as it allows people to schedule meetings with me online in a matter of seconds, by choosing from my available times, and this way I also save time with calendar management. It also reminds me of all my calls and meetings so I don’t have to check it constantly. I also love the fact that I can manage all of my enquires from one easy to use dashboard.

 

vcita

This automatically appears on the bottom right hand side of the website after visitors are on the site for a few seconds.

3. Twtrland

Twtrland is a great free tool that I use on a constant basis to check up on my Twitter analytics. It offers lots of great insights about my followers (demographics) as well as my tweets. Twtrland also works with Instagram, and it helps me track my most popular images and my followers. It doesn’t have lots of features, but it’s pretty insightful for a free tool. I also like it because I can also use it to study other users’ Twitter and Instagram profiles.

 

twtrland

Enter a persons name and it will display a full profile of that person on twitter

 

4. Twitonomy

Twitonomy is another free Twitter tool, but this one offers lots more insights. There is also a paid version, but I find I often get enough analytics just from the free version. I use it to analyze my tweets, my mentions and retweets, as well as my followers. Twitonomy also informs you on who the most influential users in your network are, as well as who are the most active, and you can also use it to monitor conversations, and look at other peoples’ profile analytics.

 

twitonomy

You get detailed analytics for a twitter user

5. Postplanner

I’ve made Facebook friends from all over the world, so it can be hard to post at the right times in order to reach all of them (especially in the middle of the night!). Postplanner allows me to schedule my posts on Facebook, so I can send them out whenever I want to whomever I want, at the same time, thus saving hours of work each week. Whenever I am out of ideas to post to Facebook, I also check the apps’ built-in status ideas to give me some inspiration.

However one my favorite PostPlanner features is that it allows you to brand your Facebook posts. As you can see in the following screenshot, with PostPlanner you can add your logo (which links to your website) as well as your brand name (that also links to your website. It’s a great feature that allows for better branding, increased brand awareness as well as more traffic to your website.

 

Postplanner

Your own branding is on your updates and these updates also link directly to your website.

 

It’s also great for discovering new sources of great content – overall, a very useful Facebook app!

 

6. ManageFlitter

Twitter is all about relevant followers that are interested in what you have to offer and who want to engage with you. Many people believe that you can’t control who follows you, but it is possible, and ManageFlitter is one the main secrets behind my follower base. I use it to find new people to follow, but mainly to unfollow – you can track those who unfollowed you, and most importantly those who are inactive (i.e. haven’t posted in the last month). I also like the fact that I can use ManageFlitter to see when most of my followers are active on Twitter, so I can tweet at the best times and reach more of my audience.

 

7. Woorank

Woorank is one of the biggest secrets behind my SEO efforts. Although I am not an expert in SEO, I still manage to get my website out there with this easy to use and very thorough tool. It helps me set up my most important priorities which makes it much easier to achieve them. What I really like about Woorank is that it shows me exactly what I’m missing to have the best website I can – which makes it the perfect SEO tool for beginners, experts and everything in between.

8. HelloInsights

I am a huge fan of Pinterest and l love that so many tools are popping up to help with the popular social network. One of my favorites is HelloInsights, which is an amazing analytics tool for Pinterest. Their analytics are very detailed and insightful and allow me to stay on top of engagement.

So here they are, all the tools I use on a daily basis! I should also mention that the first tool I use every morning is Google Analytics, but I’m sure everyone with a website is already addicted to it. Which tools do you use to ease your workload? Please leave your comments below.

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About the author

Lilach Bullock

Lilach is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. Listed in Forbes as one of the top 20 women social media power influencers she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and own advantage.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    More great tools Lilach!

    I am a hootsuite guy but might need to add a few more of these to my arsenal.

    Tools just make your job easier. They help you to prosper online and have a life, offline.

    Thanks for sharing!

    Ryan

    • Lilach Bullock

      Thanks Ryan – I too love Hootsuite :)

      I love your quote – “They help you to prosper online and have a life, offline” – I may have to borrow that one, awesome and so true! :)

  • http://www.prcoach.co.uk/ Debbie Leven

    A really useful list – thanks. It’s got me thinking about how I analyse Twitter – I certainly need to look at that. Can you ever over analyse, what do you think?

    Debbie

    • Lilach Bullock

      Thanks Debbie, pleased you found the list useful.

      I don’t think you can over analyse, I’m constantly analysing, tweaking and making changes. Social media evolves so quickly that I find it helpful not to mention time saving!

  • http://bestapplications4u.com/productivity Churchill Madyavanhu

    Awesome list of tools. Dlvr.it sounds interesting. I think Google Analytics would be a good addition to the list.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Churchill, yes absolutely! Lilach mentioned that she checks Google analytics every day!

      • http://bestapplications4u.com/productivity Churchill Madyavanhu

        Sorry. My bad. I don’t how I missed that one. You might want to have a look at the info under “Woorank.” The same paragraph is written twice.

        • Lilach Bullock

          thanks for the heads up :)

    • Lilach Bullock

      Thanks Churchill. Ian’s right I do use Google Analytics and check daily but thought I would mention other “less known” tools :)

  • http://markfrisk.com/ Mark Frisk

    This is a great list. Some I know well, a few I’ve never heard of. So many tools, so little time! The big news re Twitter analytics is that Twitter has just released to the public its official analytics tool:

    http://marketingland.com/twitalytics-arrive-official-twitter-analytics-released-to-the-public-48249

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Mark, I haven’t investigated it yet but will do! Ian

  • http://www.FrankSonnenbergOnline.com/ Frank Sonnenberg

    This is a great list Lilach. I’ll definitely check them out. It’s so tough to stay on top of this stuff. Thanks so much for sharing.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for your feedback Frank.

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    Great tools for most users. I’d add that any auto-tweet program should be used with care, unless you have followers just waiting for your latest post that only use Twitter for that and nothing else.. sending post can clog a feed. It so easy to click and share with an alternate note, that I use that on manual on Twitter for sure and most other places.. allow me to talk to people in a separate conversation.

    I’ve nothing against schedule though. My rule is NO RULES. Do what works for you ?)

    • http://www.razorsocial.com/ Ian Cleary

      I agree Warren. I auto send my latest blog posts to twitter which is fine but do very little other automation.

      • http://warrenwhitlock.com/social-media-expert Warren Whitlock

        I stop the auto-tweet when I noticed how many blog posts end up looking wonky in a tweet. I use the Twitter button on the post as part of my testing to make sure I like how it’s written and then just send it.

  • venkyiyer58

    Is it really possible to use all these tools effectively (in terms of time availability)?

    • http://www.razorsocial.com/ Ian Cleary

      Yes! You just need to allocate specific times during the day! Ian

  • Oliver Karstedt

    Great list of tools, thanks for sharing Lilach! I don’t like the free version of ManageFlitter too much though because the free features don’t provide enough value.

    I use followerwonk.com to analyze my followers and find informations like when to tweet effectively (something ManageFlitter offers only in the pro version)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for the tips Oliver, Lilach is traveling at the moment!

  • Joshua Parkinson

    Awesome post, Lilach & Ian! Thanks for the Post Planner mention!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Joshua, you know I’m a fan of Post Planner also!

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