Long Tail Pro - How to use It for Keyword Research

Long Tail Pro – How to use It for Keyword Research

Long Tail ProAre you looking for an efficient way to research keywords for your website? Do you want an easy way to find the best keywords to rank in Google? Do you know how to track how well your website is ranking for your target keywords? Long Tail Pro is a keyword research software that allows you to do detailed keyword research with a user-friendly interface. It provides really valuable, detailed information to help you to choose keywords to focus on, and even find available website addresses based on these keywords.

So, how does it work?

Long Tail Pro carries displays information on searches for keywords related to the terms you enter.   With the information returned it’s easier to pick out keywords you have a chance of ranking for.

There are a range of keyword research tools available, but one of the biggest benefits of Long Tail Pro is the ability to search for many different keywords at once.  No need to search for every option individually!  Just plug in your ‘seed’ keywords all at once and set it to work.

 

Getting started with Long Tail Pro

To get started with Long Tail Pro, download the software from the Long Tail Pro website and install it onto your computer.

Click ‘Find Keywords’ on the top left.

Find keywords with Long Tail Pro
Find keywords with Long Tail Pro

Click in the box underneath ‘Add seed keywords’ and input a word or phrase related to your industry or niche. Click ‘Add’.

Repeat this as many times as you want to, including as many relevant keywords as you want.

2 Add Keywords

Next, you want to add filters to make sure you only see results that are worth your time.

Here, you can choose to only see longtail keywords that have a certain search volume (either locally or globally), you can choose how long the keyword phrase should be, and you can select which top-level domains should be included, if you want to find an appropriate URL to buy.

Add filters to your search
Add filters to your search

When all that is done, click ‘Generate keywords and fetch data’.

It can take Long Tail Pro a few minutes to provide the information you need, depending on how many keywords you are searching for and how many filters you have put in place.

Wait patiently for the magic to happen!

The Long Tail Pro team made a video to show this process, step by step.

Manage your Long Tail Pro keyword results

Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.

Long Tail Pro makes it easy to manage these results and make them useful.

You will see that there is a column for each of the filters you set when you started the search.

You can order the results using the columns.  So, if you want to see the results with the longest phrases first, click on ‘Number of Words’.  This will display the results with the shortest phrases first – just click again, and you will see the longest phrases at the top of the results.

You could also choose to see the results in order of search volume, or competition.

longtailpro filtering
Click on the filter options at the top to sort

 

You can also filter by keyword.  For instance, you might only want to see results that contain the word ‘strategy’.

You do this by typing the word into ‘Filter by keyword’ in the Keywords column.

When you find the long tail keywords you like you can then view the Google search results for these keywords.

You are displayed a list of the top 10 results together with very useful information such as:

  • Page authority –  A web page goes up in authority when it gets good quality links to it (there are other factors that contribute to but links is the main one)
  • Domain authority – This is overall authority of the website.
  • Page links – The number of links to content in the search result
  • Juice links – The number of authority links, not all links are useful.
  • Mozarrowrank – A ranking of a website provided by a company called ‘Moz’arrow.  More authoritative sites have a higher rating.
  • Page rank – A number from 1 to 10 provided by Google.  This gives an indicator of the importance of the page.  As Google hasn’t updated this for a long time don’t focus too much on this
  • Age of site – Older sites tend to rank better so you’ll see the older sites get a higher number.

What you are ideally looking for is listings in search results that don’t have many juice links and their authority is quite low.

Here’s an example of results for the keywords ‘social media search’

Longtail pro search results
Longtail proarrowsearch result analysis

With the premium version of Longtail Proarrow the keyword competitiveness score is also completed.  This takes into account the domain authority, page authority, links etc and then calculates a score.  The ones with the lower scores are easier to beat in search results.

Here’s an analysis of some of the search results above:

  • The first result has a reasonably low domain authority but a high page authority.  If you look at the ‘juice links’ column you see there are a lot of good quality links.  It’s going to be hard take over number 1 position for this!
  • The third result doesn’t have ‘social media search‘ as a direct match in the the meta title displayed but you can see that it has over 30k juice links so good luck trying to replace that one!
  • The 7th result has a low domain authority and no juice links so there’s a good chance of beating that in search results.

 

Check your search engine rankings with Long Tail Pro

Do you know where your website ranks on Google, Yahoo! and Bing for your target keywords?

Long Tail Pro has an added feature where you can input your website address and keywords, and it will carry out a search to track where your site ranks on each of these three search engines.

This video shows you how:

 

Find a keyword-rich URL with Long Tail Pro

If you haven’t set up your website yet and want to find a website address that includes your best keywords, Long Tail Pro can help.

Warning:  If I were you I’d avoid this functionality.   Years ago Google used to rank websites better for keywords that were in your domain name.   Every year Google places less emphasis on this so I think you should ignore this and not use this functionality!

 

Export your Long Tail Pro data to a spreadsheet

While being able to filter and look at your data within the Long Tail Pro app is useful, many people prefer to use their own spreadsheet.

To export your data to a spreadsheet, click this icon on the top right of the screen.

Export Long Tail Pro data to a spreadsheet
Export Long Tail Pro data to a spreadsheet

Now, you can manage large amounts of data within Excel.

8 spreadsheet

 

What’s next?

Long Tail Pro is a very useful piece of software for long tail keyword research.  One of its best features is that you can carry out heavy analysis on the keywords of your choice, without being limited to only working with one or two at a time. It can provide you also with vast numbers of longtail keywords, or you can apply filters to find the precise keywords to fit your bill.  And you can check your rankings at the same time!

It costs $97 to buy, or you can choose the Platinum option which is $97 plus $27 a month.

There’s a free 10 day trial worth trying out.

Do you like the look of this tool? Which Long Tail Pro feature would you use the most?

Tell us in the comments!

 

 

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