How to Make Your Own Infographic

How to make you own InfographicLooking for more shares for your content, links to your site and more attention to the information you are sharing?

Infographics are a visual way of representing your data.  It is not suitable for all data but for the data that it is suited to it gets a lot more attention than just text.

If you promote the infographic to other relevant sites they may also publish it and this leads to more attention and links.

We recently got an infographic produced with the guys at Socially Sorted.  They did an excellent job and it was well worth the money.  But you may not always have the budget to do an infographic.   So there are some tools that can help.

Here is the infographic we professionally produced that got shared like crazy.

In this article we discuss how to make your own infographic using 5 different tools:

 

1.  Piktochart

Cost:  It is free to use with 7 themes but you’ll have Piktochart branding which is not suitable for most businesses.  The paid solution starts at $29 and with this you have over 129 different themes to choose from.

This review is based on the $29 paid version.

When you login to Piktochart you will be impressed with the variety of themes that are available and the quality of them.  The themes are broken down into categories so you can view a filtered list depending on the category you are interested in.

 

Piktochart selecting theme - Make your own infographic

Select a theme based on the category selected

 

When you select a theme you are brought to the main editing screen.  You can also start with a blank canvas so you can build your theme from the ground up.

 

Piktochart editing - Make your own infographic

This is the main editing facility

 

The options listed above are:

1.  Move between the different menu options. In this example we have selected the Add menu, which enables you to add extra text, images, buttons, and more to your infographic (over 2,000 available). For example, you might want to add your logo.  If you select Style you can select from a variety of styles which will change the background color schemes used for the infographic.

Click Publish when you are ready to launch the infographic.

 

Piktochart Styles - Make your own infographic

You can change the colors for the text, shapes and background in the image

 

2.  Additional editing options for the currently selected item in the infographic.   For example, you can flip elements vertically or horizontally, change the order of the layers (bring them to the front or push them to the back), group elements together, and so on.

3.  This is the main editing window. Just click on text to modify it, change images, update the layout, etc.

 

Based on the template above I started creating a infographic.  I deleted some elements, changed background colors and then added a new graph in. The graph functionality is really good, there are a wide variety of graphs to choose from and you can have one up and running quite quickly.

 

Piktochart Infographic - Make your own infographic

This is the start of the infographic

It takes a little while to get used to the user interface but once you are familiar with it you can start creating really good infographics.

Feature Highlights

  • Great option for graphs
  • Ability to add video to the chart
  • Wide variety of standard images to add to your infographic
  • Ability to apply different  color palates to the standard templates (or to your own blank canvas)
  • Good publishing options – PNG, JPG, and HTML or publish directly to social media channels.

Areas to improve

Continue to make the user interface easier to use but overall Piktochart provides some great functionality and works really well.

Overall Opinion

Piktochart provides a great selection of professional templates with good editing options for your infographic.  Overall I think that $29 per month is really good value for money.

 

2. Infogr.am

Cost: There is a free version but you only have the option to download it as a PNG.  The option for downloading as a PDF is only available with the paid version, which is $18 per month.  With the paid version you also get some extra themes to choose from.

For this review I used the paid version of Infogra.am.

When you first login you can select from 10 different templates.  All the templates have a very similar style but just slightly different layouts and colors so you have a very limited choice.  Unfortunately there is no option to start from a blank canvas either, which you might want to do sometimes.

 

infogram template - Make your own infographic

Select from 10 different templates. You can also choose to build a chart or an infographic.

 

You will see they provide the option to switch between building infographics and charts (top of the image above).  There are 14 different chart styles with each style having a few types.  You can download the charts as PNG’s or PDF’s.

 

Infogram Chart - Make your own infographic

There are over 14 chart styles available with a few layout variations for each

 

When you select your template you are then brought to the area for editing your infographic.

 

Infogram Design - Make your own infographic

The design screen for creating your infographic

 

1.  This is where you can edit the text.  It’s easy to click any item and update the text.

2.  This is where you can add text, graphs, a map, pictures or videos to your infographic.  Unfortunately there is no library of images  to choose from.

Feature Highlights

  • Very simple tool to use and low in price.
  • Good options for building graphs which can be part of (or separate to) the infographic.  The only issue is that separate charts have Infogr.am branding even with the paid version.

Areas to improve

  • A library of standard images to add to your infographic is really essential
  • Need to provide a wider range of templates to choose from
  • Removing the Infogr.am branding from the chart option
  • Need an option to start with a blank canvas 

Overall opinion

If you want a simple infographic that is very similar in look to the template provided you can have it up and running quickly.  However, for the majority of cases you will want more editing options, more templates to choose from and the ability to create one from the ground up.

 

3.  Easel.ly

Cost: Free.  It’s listed as beta so I assume there will be a paid model when it goes to full release status.

When you register with Easel.ly you can either select a blank canvas to create your infographic from scratch or choose from the 15 templates that are made available.  To select a template you just drag it onto your canvas area.

 

Easelly Canvas - Make your own infographic

This is where you build your infographic

 

1. Objects – These are a suite of categorized images that you can select from to include in your infographic.  In total there are about 100 images including animals, banner images, transport images, people, landmarks, etc.

2.   Additional configuration options to do things like change  the background color or add shapes and text.

3.  These are 15 templates to choose from. When you want to apply a template you just drag it onto the canvas area.

The following graphic took me only a couple of minutes to create.  I selected a template, applied different colors and added text.

 

Easelly Graphic - Make your own infographic

Easy to produce this type of graphic

 

Feature Highlights

  • Simple to use, dragging and dropping elements (e.g. background, templates) etc is a good feature.
  • Good variety of images to choose from
  • Opacity option which means you can adjust the transparency of any image (darker, lighter, invisible!)

Areas to improve

  • There is no option for adding graphs, which are generally a key component of an infographic
  • More templates are required
  • No option for adding video
  • Expand publishing options, currently only available as a JPG.

Overall opinion

Easel.ly is a nice tool that requires more development work.  But it has promise.  If they expand on the editing options, add graphs and expand on the templates it will be interesting (depending on price).

 

4.  Visual.ly

Cost:  Some infograhics free but most are custom designs starting at $999.

Visual.ly is a place to get your infographic, video, interactive content or presentation created.  When you arrive on the site you can view a display of infographics created by the community.

When you want an infographic created you upload your details to Visual.ly and they source the appropriate team to deliver the infographic.

There is an area of Visual.ly that provides you with infographics you can download that are automatically generated from your Google Analytics data or from your social media profiles.  There is also a basic venn diagram that you can customize for your own needs.

To access these infographics go to: https://create.visual.ly

 

Visually - Make your own infographic

Select from the options and a personalized infographic is produced

 

Here’s an example of the weekly Google report that you can get which is automatically delivered to you via email.

 

visually infographic - Make your own infographic

Google Analytics infographic based on your account

 

Feature Highlights

  • Useful free infographics for Google Analytics and social media
  • If you want custom infographics they have a market place where they source the best talent to help you create it.

Areas to improve

  • Ideally they should provide a proper tool for creating and editing your own infographics but as their main income comes from custom designs it’s unlikely they will do this.

Overall opinion

The only customized infographic you can create is for a very basic venn diagram.  The remaining infographics are automatically generated based on your Google Analytics or social media data and are really designed to be a lead generation mechanism for Visual.ly.

 

 5.  Venngage

Cost:  There is a free option but you cannot download the infographic.  The paid solution is $19 per month.

Venngage provide social media analytics and infographics software (strange combination!).

When you login there are 30 templates to choose from and then a range of templates available from the marketplace.

 

Vennegate Templates - Make your own infographic

A good variety of templates available

 

When you want to use a template you have to add it to your shopping cart.  Although they all appear free at the moment I assume they will add on some paid ones and this charge will be on top of your paid subscription.

The design of the current templates are not great.  Other tools have more professional designs.

This is your canvas for designing.

 

Venngage - Make your own infographic

This is where you design your infographic

 

The menu options on the left include:

  • Charts –  select from a good range of charts to add to your infographic
  • Pictogram –  various images to choose from
  • Shapes – there are hundreds of shapes available including people, maps, nature, technology, etc.
  • Text –  add text to the infographic
  • Image – add an image from the web or upload your own images
  • Background – you have a few options but you do not have the option to enter your own custom colors.

It’s a pity the templates are poor quality as the tool itself is quite easy to use.

Feature Highlights

  • Good graph option
  • Good variety of images that you can add to your infographic
  • Easy to use editing facility

Areas to improve

  • There is a public market place where you can share and let other people use your template.  This is a good idea but unfortunately the quality of the infographics currently shared are not great.
  • More templates are required
  • No option for adding in video

Overall opinion

Quite a good editing tool but it’s let down because the templates provided are poor quality.

 

Summary

Infographics are still a great way of getting attention and getting links back to your site. But unfortunately they can be expensive to create.

If you want to get an infographic up and running and you don’t have the budget for it then there are some good options for creating your own infographics.

What infographic tools have you used?  Would you use any of the above?

 

Tips on Building an Infographic

Donna from Socially Sorted created a fantastic infographic on how to build infographics!  Go to her site and view it now or check it out below!!

 

7 Superpowers of a Knockout Infographic - Make your own infographic
  • http://www.sociallysorted.com.au/ Donna Moritz

    Great overview of the tools Ian – thanks so much for including my infographic and I will be definitely sharing this with my community as a great reference for the best free and paid tools. Thanks for pulling this together!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Donna, your infographic is excellent! Ian

      • JR

        Donna, excellent artwork! Just curious how long it took (really… so seriously.) to create that infographic?

  • Bina Messenger

    Hi Ian I was looking for some ideas in creating my own infographic titled My Digital Slice Of Life and came across this site. Its just what the doctor ordered. Thank you for sharing the information.

    • http://www.razorsocial.com/ Ian Cleary

      Fantastic, that will save you a few euro or dollars!

  • Tituraj Kashyap

    This is very helpful Ian. THanks for the write up!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!

  • http://www.travellivelearn.com/ Sarah Blinco

    Ian, I don’t know how you find the time to discover all these wonderful tools, but thank you, you’re a wealth of excellent knowledge :-)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks you Sarah!

  • reoqueens

    Thank you: I just recently put myself on a schedule for posting but the infographic part had me stumped.

    • http://www.razorsocial.com/ Ian Cleary

      Great, glad to help!

  • PnP goes global

    wonderful article! I have some homework to do – thank you!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!

  • http://lovelearningfrench.wordpress.com/ simone

    A great resource – thank you!

  • BigcomDevloper

    Nice One Ian, now a days this marketing strategies is followed by every one, even I do this for my self and like to work with infographic marketing.

  • http://emske.com/ Bartek Miszkiel

    Hi Ian,
    Nice article, but lacked several sources from where users Can download for example free infographic templates. Maybe you can write the next article :)

  • InterGraphic

    These are all great tools! However, if you’ve interested in creating dynamic and engaging interactive infographics check this out: http://www.xflexnow.com .

  • http://www.stylishwalks.com/ Nikky StylishWalks

    Every Website seems to have some restrictions in either formatting or downloading. Is there any close to use best tool for creating infographics which i can use ? :-/

  • Payman

    Great list Ian! I’ve used some of these.

    Another cool kid on the block is Visme (www.visme.co).

    Thanks!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you, that looks an interesting tool. Thanks for sharing! Ian

  • http://desigggner.com desigggner

    Thanks Ian,

    From these I’d go with Piktochart :) I think they have done amazing work with their product.

    If you’re going to make a lot of infographics then I would purchase Adobe Illustrator and watch some tutorials over the web. Two years ago I didn’t know anything about Illustrator, but I self-taught myself through online tutorials and now I’m making a living out of it!

    Would be awesome if you don’t mind putting my website here: http://desigggner.com

    That’s an infographic vector template resource for Adobe Illustrator and Inkscape (free). I have created 20+ infographic vector templates that have helped over 5,000 customers all over the world. There is also a free vector template if you would like to try.

    Mats

  • Sabrina Kizzie

    Thank you for providing a great list of resources!
    -Sabrina Kizzie, Author & Social Media Lecturer

    Twitter and Instagram : @sabrinaonmove

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Sabrina.

  • http://www.alspaulding.com AL Spaulding

    I only have experience with infogr.am and was not blown away by it. Thanks for putting this list together. Paying graphics artists to make them can get pretty expensive over time. It’s great to see other solutions.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Al.

  • http://www.indexwp.com/ Dhiraj Das

    Used Easel.ly in the past, that’s a really nice tool. Thanks Ian for putting it together

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Dhiraj

  • @SrTravelPoints

    Very informative article Ian. Another new kid on the block is canva.com I haven’t used them yet but it looks interesting.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks, yes I love Canva!

  • http://www.miamisocialcon.com/ Karla Campos

    Love the infographic by Donna from Socially Sorted, that is what I call talent. Love the superhero theme, makes it extremely fun.