Marketing Tools: 29 Powerful Tools for a Social Media Marketer

marketing toolsDo you find that you are using more and more marketing tools and you need more knowledge of technology in marketing than ever before?

The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing.

We start early morning and we finish late at night.  How many of you check your Twitter or Facebook account last thing in the evening and first thing in the morning?

In a recent report by IDC 80% of Smartphone users check their phone within 15 minutes of waking up.


Mobile Wakeup

What we do when we first wake up!


We have a long busy day ahead of us!

So we thought it would be a good idea to take a look at a very busy day in the life of a Social Media Marketer. During the  day there are so many tools and tasks. If you work alone then we certainly wouldn’t expect you to do everything listed here or use all the tools we suggest, but if you are part of a team then you could share out the tasks and tools to make it easier.

Marketing Tools


Do you want to embed this infographic on your site?  Scroll to the bottom of the post for the code you need to use!

What Marketing Tools are in this infographic?

We have a good collection of Social Media Tools in this infographic and you may use some or all of them! Each marketer’s requirements are different so there are plenty more tools to choose from!

Going to work

When you are traveling to work you have some spare time to jot down some ideas or catch up on some content that you need to listen to or read.  Here are some apps that will help.

  • Downcast is an iPhone and Mac app for listening to Podcasts.  Rather than connecting up to iTunes and then syncing your podcasts to your phone, Downcast automatically downloads your latest podcasts when new ones are available.
  • Evernote is a fantastic note taking app that is available on your phone or your desktop.  You can capture text, image, video and sound.  Quite often you have ideas that you just quickly want to jot down and you don’t have enough information to create a Word document or a blog post.  You might suddenly have a great idea for a blog post!  Evernote is great at capturing this type of information.
  • Zite is an app for catching up on your news and blogs while you’re out and about.  You tell Zite what you’re interested in and Zite will do the rest for you.  A really nice interface with good functionality.

Early Morning Creative Time

Shortly after you arrive in to work you might be ready for some creative time!  You may create some content, kick off a marketing campaign and schedule everything out for the day.

Write that blog post

WordPress is an extremely popular platform for creating your blog post and you can create really well optimized content for Google.  If you want a tool that covers blogging and a lot more marketing functionality Hubspot is also a popular choice.

Email Marketing/Automation

You may need to write up a newsletter to promote your blog content and schedule that out for delivery later on. Aweber is an email marketing tool that supports this scheduling.  We may also consider creating a series of emails related to your latest campaign and build this within InfusionSoft which is a more expensive but more comprehensive tool for marketing automation.

Kick off a competition

Competitions can be a great way of promoting your social media presence and building awareness of a new campaign. You could kick of a competition with Agorapulse or Shortstack.  Both provide a broad range of competitions, are easy to setup and are not expensive.

Schedule out the content

  • –  Automation is a good word in my dictionary.  You can’t automate the building of relationships but you can automate the delivery of some content.  For example, every time a new blog is posted on RazorSocial it is automatically delivered to a variety of platforms including Google+, Facebook, Twitter and LinkedIn. It makes sense to automate this and looks after all that automation. You specify the source of where the content will be picked up and the destination of where it should go. It’s simple and it’s automated!

You specify the source where picks up the content and the destination where you want it to go

  • Bundle Post finds you relevant content to share based on RSS feeds you have setup for your favorite blogs or content it finds as a result of searches based on keywords. You then decide which content you want to schedule out. It creates a packaged file with some add-on’s automatically added (e.g. Hashtags). You can then take this file and import it into Hootsuite or other platforms and have your content scheduled out for the day.
  • Postplanner is a Facebook tool. What’s particularly good about PostPlanner is the ability to find and share great content at times you pre-configure. For example, it has a content discovery engine where you search the internet for keywords. PostPlanner will then display the most popular (shared) content related to those keywords. You just need to click on a button and it’s added to your queue. Neat!

Mid Morning Catch up

Around mid morning you might do some catch up.

  • Mention is a reasonably priced social media monitoring tool that will track mentions of your brand or relevant keywords across the web and social channels. It will present you with a list of mentions with options for responding to or deleting the mentions.
  • Viralheat is a full social media management tool that initially started off in the monitoring business.  Their monitoring tool is very powerful and even has some sentiment analysis capabilities.
  • Feedly - Feedly is a mobile and web based app for reading blog content. I love the way you can organize the content, and it’s integration with Buffer means your content can be easily scheduled out.
Feedly and Buffer

Easily find and share content using Feedly

  • is content curation platform where people find and share content in boards around particular topics.  If you don’t have time to curate content find someone on that will curate content for you!  If you engage on it’s also a good source of traffic.
  • Buffer - This is a content scheduling product that supports many platforms.  You pre-configure the times you want content shared out and then any content you find on the Internet you send it to Buffer who will place it in a queue and send it out at the next available time slot.
  • Triberr - A community of bloggers that share out each others content.  This is a great friendly community where it’s easy to build relationships with bloggers and this helps getting your content known.
  • Hootsuite – For day to day interaction on Twitter, Hootsuite is a very useful tool.
  • Sprout Social – If you want a more visually appealing platform with better reporting options, Sprout Social is a popular choice.
  • Nimble –  This is about managing and building relationships (social relationship management).  It’s quickly becoming an essential tool to help you not only interact with your social media followers and fans but to also build relationships with them.

Lunch time Checkup

At lunch time you may catch up with a bit of reading using Flipboard which is an alternative to Zite.  It’s a really nice user interface and great way of catching up on content.

We’ve included a selection of great blogs which you might use to keep you up to speed on the fast changing world of digital marketing.

Mid Afternoon Coffee

Now why would you take it easy for your mid afternoon coffee, let’s keep going!!!

  • Disqus – This is a great commenting system that powers most of the commenting systems for WordPress.  You will get notification of any new comments so it’s important to respond to the good ones!
  • Hootsuite – We’re back on to Hootsuite to engage in some conversations and respond to any mentions of our name or brand.
  • Grouphigh – When we write content it’s important to go out and promote it. Blogger outreach is the process of finding relevant blogs to build relationships with. With over 15 million blogs indexed Grouphigh is one of the best tools for identifying your target audience. Here’s an example of a record of a person in Grouphigh. It automatically retrieves a lot of details about the person including their e-mail, blog posts, social media credentials, and so on.
GroupHigh Individual Record

View details and track interactions with each contact

  • Littlebird – This is a tool in beta with a lot of promise.  It’s a platform for identifying key influencers validated by peers on any topics.
  • Buzzstream – This tool is more focused on managing the relationships with bloggers when you find them. When you do outreach it’s very difficult to keep track of who you sent emails to, what did they say and what were the results. Buzzstream is great at doing this.

Time for the Gym

With the volume of work we have,  your gym time is very important. Healthy body, healthy mind !  But while your running on the treadmill, it’s the perfect time to relax and listen to some music or better still…catch up on your latest podcasts.

  • Entrepreneur on Fire – Get inspiration from the top entrepreneurs around the world.  John Lee Dumas interviews all the guests.
  • Marketing Profs – Kerry Gorgone interviews the top industry professionals and always makes it educational and enjoyable.  Kerry runs a great show.
  • Amy Porterfield – Amy shares all her valuable knowledge about Facebook marketing and running her online business.  She interviews some of the best people in the Internet Marketing space.
  • Social Media Examiner – Mike Stelzner’s podcast is fantastic.  Amazing guests and content.  Mike is great at getting the best nuggets of information from the people he interviews.

Down Time

Wow, that was a busy day.  We were so tempted to show an iPad with a Twitter stream while watching TV but we’ll stick to TV and wine.  Your mind is racing from the day!

Time for Bed

You’re ready to go to bed but you just can’t resist checking out some analytics.

  • Google Analytics – check your traffic and see how it is growing, or find out how well your blog post is doing.
  • Kissmetrics – check to see who was on your site to-day and what were they doing.
  • Tailwind – also check your Pinterest stats to see what content was pinned and who is interacting with your content.

Night Night !

You fall asleep but wake up with a fantastic idea.  With all the tools we talk about what do you? You reach for your pen and paper!!! Not everything has to be a tool!

Final Comments

Social Media Marketing is time consuming, stressful and we always feel that we’ve never done enough. But if you use the right tools and processes this can save a lot of time and stress.

You may not use half the tools we have outlined above and may not have the time do to everything but pick out the best ones for you.

A special thanks goes to Donna from Socially Sorted who is my go to person when I want anything visual done. Thanks Donna.

I’d love to hear your feedback, do you like the infographic? What tools will you use? What am I missing?

I would love to hear from you.

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  • Muddywall

    Fab post Ian. Thank you for sharing all that helpful advice. Love the infographic but one criticism. Her glass of wine is not large enough in ‘Downtime’ after a day like that! :)

    • Ian Cleary

      I have to agree, that’s a big problem that we should have noticed! We probably should have also had a big bottle!!!! thank you !

  • Keri at Idea Girl Media

    This is really good, Ian! Great collection of realistic tools and resources.

    Love the midnight “Idea Strikes!” Oh, so true!!

    Thanks for sharing with us,


    • Ian Cleary

      Thanks Keri, yes I’ve had that moment before and I normally reach for a pen!!! p.s. Donna did the infographic!

  • Rohan Mod

    What a great post. All social media tools and techniques in one post like you showed a whole blog in one page. Awesome great work Sir.

  • danielle brittany

    Oh man, one of the better Infographics I have seen in a while. GREAT job! I wish I had thought of it first.

    • Ian Cleary

      Thanks Danielle, it took us a while to get it together!!

  • Sara Piccola

    Hey Ian, thanks so much for mentioning ShortStack, as always we appreciate it and will share this with our audience!

    • Ian Cleary

      You’re welcome Sara. Yes it would be great if you shared!!! Thanks. Ian

  • Steve Caldwell

    Love the post. I’m hooked on Infographics like this. Thanks for the great content, as always.

    • Ian Cleary

      Thank you so much Steve, glad you like it!

  • Michael Cunningham

    Love this infographic. But with that kind of schedule, it’s no wonder people hire kids right out of college. I could not handle that schedule at my age. :-)

    I love this list of tools. I’m going to check out several of these.

    • Ian Cleary

      Thanks Michael, you just need to extend the gym time and the time in front of the TV!!! Thanks for the feedback.

      • Michael Cunningham

        And replace the wine Kentucky Bourbon or Irish Whiskey.

        • Ian Cleary

          Now you’re talking!!!!

  • Raquel M Ramirez

    LOL! Wow, there really is a tool for everything. Downtime would definitely include Netflix, Hulu, or HBO Go. Nice work Ian! Now watch me share it!

    • Ian Cleary

      Thank you so much Raquel, yes there’s no shortage of tools. Next infographic we’ll include all those!!!! Thanks. Ian

  • Joshua Parkinson

    Thanks, as always, for spreading the word about Post Planner, Ian. Awesome infographic! We pushed out a nice one today as well:

    Btw, my favorite tool is my iPod and a nice audiobook from! :)

    • Ian Cleary

      Thanks Josh, your infographic is cool also, I just shared it! Audiobooks are cool!!

      • Joshua Parkinson

        thanks, man!

  • Michelle Post, PhD

    An absolutely brilliant infographic! Wish I had it earlier this week when I taught social media metrics. I will be printing this out and using many of the tools. Thank you! MP

    • Ian Cleary

      Thank you Michelle, love your feedback!

  • Scott Ayres

    Sweet graphic Ian.. But that schedule makes me tired.. lol.. Thanks for the Post Planner love!

    • Ian Cleary

      Thanks Scott, I like yours also!!! You just need to add more drinking and relaxing in and then you’ll be fine!!!

  • Julien Carlier

    Hi Ian,
    Very good, as usual :-) Thanks. If you are asking what is missing, I have to talk about Social Dynamite! Don’t you think?

    • Ian Cleary

      Hey Julien, you’re right we should definitely do that!

  • Emeric

    That’s a heck of a day, thank god, I’m not a social media marketer :-D

    • Ian Cleary

      Yes, your day is longer!!

  • Andres Zuleta

    Great infographic. Though it looks like a hectic schedule! She may need an extra glass of wine…

    • Ian Cleary

      I think you’re right Andres!!!!

  • Nicole Underwood

    This is great! I too am going back to check out some of those tools I’ve never heard of.

    • Ian Cleary

      Thanks Nichole, I hope you find some useful ones for you!

  • Lola Reed

    Such a great infographic- thanks Ian! It should be shown to every client that a social media marketer has so they can appreciate what goes into monitoring and extracting insights that create great strategies- it’s fascinating but not just a walk in the park!

    • Ian Cleary

      Thank you Lola, good idea!!!

  • Mike Gingerich

    Nicely done Ian! Donna @Socially Sorted is putting out some great stuff!

    • Ian Cleary

      Thanks Mike.

      • Mike Gingerich

        Just one tool missing….but I know, I can’t have it all! :)

    • Donna Moritz

      Thanks so much @mikegingerich:disqus – that means a lot coming from you – hope you are having an awesome weekend!

  • Hisocial

    Hey great infographics! Thanks for sharing. I love the ideas, and the tools, but don’t you think it’s a bit too much. After all, there’s social life outside social media :)

    • Ian Cleary

      Yes it is a bit too much! But if you can pick out the most important things relevant to our business. We certainly need the social life!!

  • Ian Anderson Gray

    (apologies, this is a long one!)

    Love the infographic. Very professionally done!
    Not sure it would work for me though… when do I have my breakfast and put the kids to bed! Only joking.

    I was interested in seeing what tools you recommended for different things. I suppose we all have our different views on that.
    I know you’re not an RSS man, but instead of the likes of Zite and Flipboard which give me less control, I go for Feedly. It’s how I came across this article since I subscribe to all your articles.

    I’m very pleased you mentioned EverNote. After about 6 years of having an account and not using it, I started using it earlier this year and it’s been brilliant. It was a Lifehacker article that made me invest time into it. The key is to put everything into it and use folders and tag properly. Using IFTTT can be great to sync social networks and articles to it. I add all my saved articles from Feedly to Evernote so I can easily find my fave articles later on.

    I’m an Android man, so I listen to my podcasts using BeyondPod. What I love about it is that I can listen at 1.5x speed. I know that sounds weird, but it means I can get through more podcasts each week (Lifehacker, SocialMediaExaminer, Security Now etc)

    I see you use and recommend AWeber. Any reason on that one? I know a lot of bloggers and marketers do. I just love the feel of MailChimp. I think in my mind they’re probably very similar- just personal preferences.

    I’ve heard of InfusionSoft, but I thought it was a CRM. Do you use it? If so, how? The same goes for Hubspot. It seams like a “mystical” product to me- and one with a high price (or equally mystical!) You’ve mentioned Nimble a little later. I started using this a few months back and love it. Would you use this as well as InfusionSoft and Hubspot?

    I do use dlvrit, and like the fact that you can easily link an RSS feed to a Twitter (or other social media) account. I’ve set up multiple Twitter accounts this way. However, I prefer to use Buffer in most cases. I also decided against connecting my feed with dlvrit because I wanted to post to them manually. I’ve found I get more response when I treat LinkedIn, Twitter, Facebook and others differently for announcing a new post.

    I need to get on and take Postplanner for a ride. You recommended it before and it looks good. Is it something you use regularly?

    I take it you’re not recommending Hootsuite AND SproutSocial? I would really love to use SproutSocial- it’s just too expensive for freelancers or small businesses. Hootsuite works well for a lot of people, but as you know (for reasons I’ve blogged about) I’ve found there are too many issues with it for me.

    But, you’ve done it again Ian- written a really detailed and engaging article and mentioned quite a few social tools that I’ve never heard of. I’ll be spending some time having a look at them. Thanks so much!

    • Ian Cleary

      Hi Ian,

      That’s like a mini blog post!!!

      Here’s some feedback.

      I use Feedly also, it’s a cool tool.

      Great idea of using IFTTT in conjunction with Evernote, try out Zapier also.

      I used to to this as well with Podcasts, listening to them at 1.5 speed meant I got through a full one on the drive to work.

      I think Aweber and Mailchimp are very similar. I started with Aweber as it was recommended to me and have had no problems so no reason to move but I like Mailchimp also.

      I currently use Aweber but thinking of moving to Infusionsoft. Jon Loomer, Amy Porterfield and a gang of others really like it. It’s email marketing, marketing automation, contact management, ecommerce and more but it’s more expensive than aweber. I also like Nimble. You would still use Nimble if you had Infusionsoft for social engagement.

      Postplanner is great, can’t do without it!

      A lot of people like Hoostuite. SproutSocial is a nice interface with better reporting but it’s hard to beat a starting price of zero with Hootsuite. When you have multiple people and you have to pay for Hootsuite premium then it’s worth considering moving over.

      Delighted you liked the article. Another big article being posted to-day!!!

      Thanks so much for your feedback, I really appreciate it.


      • Ian Anderson Gray

        I know, I got a bit carried away. But once I get started!
        I have played with Zapier which has a lot more channels- but the costs can rack up a bit. It’s something I am definitely going to look more into.
        Like you, I am hearing a lot of people mentioning Infusionsoft. I wonder what I could be missing. Do let us know how you get on if you try it.
        Anyway, I’m trying really hard not to jibber on too much, so I am going to stop…right…now! ;-)

        • Ian Cleary

          Ha! Long comments are much better than no comments! Zapier is cool, I really like it. InfusionSoft is meant to be complex to use but full of great functionality. Thanks again!

  • Daniela Platt

    Hi Ian,
    I just realised I have given you the 1k social shares on this article!

    I’m just starting out my blog for Latin American entrepreneur women and getting my head around the social media tools available outthere and this just magically put everything into context.

    I can thank you enough!

    Btw, I use SpringPad instead of Evernote and I think it is a great tool.

    Un millon de gracias,


    • Ian Cleary

      Hey Daneila, yay!!!! thank you so much. It’s always nice to hit the 1,000 mark. I have never heard of Springpad but I’m doing to check it out.

      Best of luck with your blog. I hope you subscribe on Razorsocial so we can keep in contact.

      All the best,


  • BRGypunto

    Espectacular la Infografía y espectacular la descripción en el Post. Enhorabuena!!
    Algunas herramientas las conocía y las uso habitualmente, pero otras no.

    • Ian Cleary

      Thanks you! Gracias!

  • guptaabhijit318

    Great infographic. Thank you for sharing these useful tools. You have added more information in your on these tools. I am already using a majority of these tools.

    • Ian Cleary

      Thank you!

  • Kimberly Castleberry

    Ian, have I mentioned I love your work? Now I have! LOL

    • Ian Cleary

      Thank you so much Kim! I enjoy reading your posts also. I hope the migraine has gone!!!

      When I started this blog I remember reaching out to you and you were so friendly and helpful, thank you. Have a wonderful christmas and new year.


      • Kimberly Castleberry

        So now I gotta figure out a way to earn my spot on your social media marketers reading clock up there :P

  • Realm Social Media

    Very nice infographic. Gave me a few new ideas for tools- Thanks. I’m not too graphically inclined so this will help sum up my day to people who ask what I do all day.

    • Ian Cleary

      Cool, glad you enjoyed it!

  • Malhar Barai

    No wonder you do so well.

    For me the podcasts work well during my commute to work. The 45 minute car drive is one of the best.

    For blog outreach, I have been using ViralContentBuzz off late and it has been good.

    • Ian Cleary

      Thanks Malhar! I love the podcasts also, it means you’re not wasting time in a car.

      I haven’t used Viralcontentbuzz, do you find it useful?

      • Malhar Barai

        VCB has given good results so far Ian.

  • guptaabhijit318

    That’s a excellent list of marketing tools. Thank you for sharing these tips and an informative and well written piece. I love these ideas. It’s essential to stay on top of your industry.

  • Andrew Samuelsen

    Re: kicking off competition – contests are hard, but when you do them right they provide good results to your brand. Other 3rd party expansions to your page’s functionality can be simple lead gen, coupons, or giveaways.

  • parkerconsulting

    Great infographic! This is just a start to the day of many digital marketers. This is also why so many small businesses are making attempts at having a digital dominance yet are much less effective than if they were to hire a professional

    • Ian Cleary


  • Audrey Worden Carrier

    This is all so helpful. Yes I need volunteers to assist with all of our projects and this is all great ways to increase social media. I need to schedule Me Time as well to stay healthy to continue all these apps, tools, marketing ideas etc. etc. whew.

    • Ian Cleary

      Hey Audrey, yes very essential to have some me time. I’m currently putting together a course on how you can leverage all the tools and tech to save all that time you need for other stuff. Creating a VIP list of people that get access to it before anyone else, if you want to be on the list let me know! Ian

  • guptaabhijit318

    Thank you for sharing these tips and an informative post. I love these ideas. It’s important to stay on top in your industry.

  • Michelle

    Great post Ian, it really does mirror my typical day! Just wondering if you’ve heard of an influencer activation tool called Splashscore? It’s up-and-coming and may even get to cameo status in one of your future blog posts!

    • Ian Cleary

      Hey Michelle, sorry I missed your comment. No I haven’t heard of it but I’m going to check it out!

  • Sarah Blinco

    This is insanely good, you’re a wealth of knowledge. There’s so much to do, and so much to know… best get off here and get back to it then ;-)

    • Ian Cleary

      Thank you Sarah!!!

  • Collin Davis

    In short am I to understand Ian that in the life of social media marketer, the days will turn into weeks, weeks into months and months into years and you won’t even realize how quickly life shot by :D

    Jokes apart, Ian what a brilliant infographic… the amount of tools available today are just amazing but it is so tough to keep track with all of them. Thanks once again :)

    • Ian Cleary

      Thanks Collin, yes we’re all so busy the months certainly fly by. Thanks for the feedback, glad you liked it! Ian

  • Laurent Bouty

    Discover your blog today. Excellent content and very useful. Thanks

  • guptaabhijit318

    This is really comprehensive and fantastic list for Social media tools
    and software…Nice collection..Thanks for this..

  • T.Raven Meyers


    • Ian Cleary


  • guptaabhijit318

    Great Post. Very Helpful. Most of the tools are new and fresh for me. I must
    appreciate your efforts. Thanks for sharing the amazing content with us.

  • junaid ahmed

    These are some really spectacular tools to bring state of the art social media activities. I will go with several of these that make my work easy. The infographics are really awesome. Thank you for sharing.

  • Nicholas Jager

    Great infographic. I’m reading through this shaking my head only because I’ve never seen my life illustrated so beautifully! The thing is I started to get nervous. This has what my life has been reduced to? Way to much time is spent on social media sites that result in little or no traffic. We want the most bang for our buck and the analytic charts show which groups are worth targeting and spending more time with. My question for you is; Have you ever ranked the best social media sites? Which ones generate the most traffic? Which ones generate the most retention? (i.e. 10 second skimmers to 4 minute readers)

    • Ian Cleary

      Hi Nicolas, you only know if time spent on sites by looking at their analytics!
      Thanks for the feedback.

  • Pete

    Anyone using – “google analytics” look alike for social media?

  • Jackson Graham

    I really like that inforgraphic, so true and the tools are so helpful! Another article I really like on social media is

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  • Swati Mathur

    Awesome! I can relate many things from it

    • Ian Cleary

      Thanks Swati

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    I have learnt various good stuff right here, and I’m sure everyone will get advantage of instagram followers

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    تنظيف بيارات بالرياض








  • jewelreality


  • jewelreality

    Oops I guess I still have some social media etiquette to learn. I will sign up for your email tips!

  • Krithika Rangarajan

    Can I just say “WOOHOO” :P I love this Infographic!

    I also recommend “Swayy” to catch up on the latest and greatest in the social media world! I don’t earn right now, so a FREE version is what I can afford, and the quality of their content is still fabulous. All you have to do is indicate your favorite topics and where to draw the content from, and Swayy performs its magic and presents quite a valuable set of articles. This is my Saturday morning ritual! :D

    Thank you so much! #HUGSSS

    BEST wishes

    • Ian Cleary

      Thanks Kit, yes I do like Swayy also!

  • Adi Morag

    I found a software that eased the process for me, it’s named Running a small business, I was mainly using social
    media and it’s analytics, but once I discovered the different campaigns possibilities and how easy
    they were to activate, I covered all grounds. Now I’m able to broadcast
    promotions, sales and special events in SMS, emails, voice messages and all
    social platforms in a price I can actually afford and created in minutes.

  • Asad Jalil

    when i paste the link of this post in facebook. the image it fetches isn’t present in this to you do that?

    • Ian Cleary