social media intelligence framework

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Table of Contents

  • Introduction
  • Social Analytics Key Metrics
  • The Social Analytics Tower
  • The Future of Social Media
  • Planning
  • Technology Selection
  • Implementation
  • Review
  • About

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Social data intelligence is about analyzing data to identify content and conversations relevant to your business.It’s about applying a filter to data and then interpreting this data to provide the intelligence.Social data intelligence has far outgrown its initial purpose which was to inform and optimize marketing activities. It is now being used across many departments, for example: