8 Social Media Tools in Beta – Q4 Report
Want to know what new social media tools that are coming our way soon?
Each quarter we take a look at new Social Media Tools that look promising that we like to report on. So here’s the latest 8 social media tools currently in beta that we think are worth tracking.
Note: When tools are in beta some won’t get the funding and some won’t deliver a super high quality full release but let’s track the following.
1. Canva – Produce your own graphics
At a recent presentation by Todd Wheatland at Content Marketing world he talked about the importance of the visual web and how it’s becoming more important. But producing all these graphics is time consuming and expensive.
We’re producing blog posts with images, uploading images to Facebook, creating images for presentations and much more.
Canva provides a comprehensive suite of professionally designed layouts that you can customize, add to, change color, add text etc and much more. So you are starting with a professionally designed image and then making some easy modifications.
In the example below you select the template on the left. You then drag and drop in your own picture, update the text and colors and then you’re ready to go. They also provide an extensive library of images and icons that you can use in case you don;t have your own images. Some of these are free and some have a cost, but you only have to pay for the image when you are ready to publish the final design. So not costs up front.
My Opinion: I love using graphics but I produce so much content it would be too expensive and time consuming to use a graphics artist all the time. This tool helps reduce (not replace) the requirement for a graphics designer and also makes my content look better. This is a product to watch as it has a lot of potential.
I’m using it already as you can see from my tools in beta image for this blog post!
2. Sumall Analytics
Every week do you go to Twitter, Facebook, Google Analytics, Tumblr, Pinterest, WordPress and many more sites to check all your analytic reports?
No I didn’t think so!!
This is a major problem. We use so many platforms and technologies and each of them provide different analytics in different places.
That’s where Sumall comes in. You connect with a large variety of platforms and view all your analytics in one place. Sound appealing?
It certainly is.
Over 29 different platforms supported that you can select from:
Connect up with your platforms of choice and now you can review your analytics in one place. You can even view reports from different platforms side by side. For example, if your Facebook fans is increasing does that mean that you Google traffic is also going up?
My Opinion: Being able to view all your analytics in one place is really useful. Being able to compare analytics across platforms is also very useful. I think that Sumall have a lot of potential. Their user interface needs improvement but that is something the team is working on.
There are plenty of tools that provide analytics on Twitter after you send out your tweets but there aren’t too many that provide it before you send it out.
Tweetoptix are focused on improving the tweets you send out.
When you initially connect your Twitter account it reviews your tweets to make initial suggestions to improve existing performance. The Tweetoptix engine analyzes content, structure and tone of tweets and offers suggestions for improvements.
For example, it may say things like:
- you’re not using enough hashtags
- your shared links don’t include Twitter card information (if you’re sharing your own links you want Twitter cards set up on your website which allows twitter to provide more information on the tweet to someone viewing the tweet)
Enter the tweet and click ‘Run OptixCheck’
When I ran OptixCheck on this tweet here are the recommendations:
- We recommend using a URL shortener
- Consider a hashtag to increase reach
- Your tweet should not exceed 120 characters – This allows room for a Retweet
- The URL does not include Twitter card information
When I resolve these issues I can send the tweet or add it to Buffer. It was great to see they have integrated with Buffer already.
The guys are currently adding a Chrome extension with a Firefox extension to follow that will allow you to check your tweets while in applications such as Hootsuite. This is really essential and useful as you want to be able to use this functionality with your tool of choice.
There’s also an option to send a weekly report of your Twitter activity with recommendations on how to improve it.
I think there’s lots of potential scope for this tool. For example, imagine a manager with a team tweeting. Every week they could get a summary report rating how well each of their staff were tweeting.
My Opinion: There is a lot of development work still required but I like the direction the tool is taking and will be a useful addition to Twitter land!
4. Zoom Analytics
Google Analytics is a free tool and is really essential for businesses but unfortunately most people ignore analytics.
Why is it that analytics is ignored?
One of the main reasons is that analytic tools keep on adding on functionality and there there is so much data displayed people are frightened off by it.
Zoom Analytics aims to simplify analytics. It provides a visual dashboard of the most interesting analytics together with specific actions to do based on their understanding of these analytics.
There is potential to this because people want to know the actions they should take more than the analytics provided.
Setting up a goal
There’s a neat feature in Zoom Analytics where you set up goals. One of your goals could be that you want someone to click on something, for example, an ad. When you run the wizard in Zoom Analytics to add this as a goal you just click on your ad on your site (when the wizard is running), you can then add this as a goal.
Now within the dashboard you can start to track when people are clicking on your ad.
Zoom Analytics has a engine behind the scenes that is trying to analyze results and present meaningful insights. Here is an example of the type of insights it can produce:
- Visitors who visit the page `about/` are less likely to achieve the goal `Corporate Contact-Us`. Only 0.3% of those visitors achieved the goal.”
- “Many visitors came from Japan but they had low conversion rate.
- 1.4% of all visitors (108 visitors) came from Japan; as low as 5.6% of them have visited goal page `contact/`”
- “Visitors who came from United States are less likely to have visited goal page `contact/`.
- Only 8.2% of those visitors achieved the goal”
My Opinion: Google Analytics is powerful but under used. If Zoom Analytics wants to be an alternative it needs to make the tool super easy to use and provide really meaningful and helpful insights.
At the moment the usability of the tool is poor so there’s a lot of work to do in this area but the tool is badly needed and there’s a large opportunity particularly for smaller businesses that are scared off from Google Analytics.
Socxo is a content curation platform which displays a categorized list of items for you to read or share across your social networks (LinkedIn, Twitter and Facebook).
The content is displayed in ‘blurbs’ which typically consists of an image, title and short description.
What’s really interesting about this product is that they also have custom feeds which are based on blurbs that the team at Socxo create.
If they get this right this will be really interesting because finding great content is time consuming so having someone help you filter through the content and pick out the best is really interesting.
For example, there is a category on Marketing which is too generic for me. But what I would be interested in is a content curation feed of manually created content based around the tools area within social media marketing.
What I like about Socxo also is that they make it very easy to edit the title, description and to share out the content.
For example, here is an example of some blurbs:
In the above I have selected the ‘Marketing’ feed. I can click on the title/description and easily edit before sharing.
When you want to share you just click on the LinkedIn, Facebook or Twitter icon and specify a time and the item is shared.
My Opinion: It makes reading and sharing content really easy and I love that it’s going to provide a manual content creation service. At the moment it doesn’t have the depth of categorization and filtering that I need to pick up my content so I won’t use it in the short term! However, it may provide the content you require. So one to watch!
6. Six Degrees
Six Degrees is a tool to expand your network on Twitter through introductions.
It identifies people that are connected to your followers that have similar interests and then allows you to send a direct message to your follower asking for an introduction.
Six Degrees will analyze your followers and rate them according to affinity (how well the users match your interests) and engagement (how much you interact with them).
You will then see a list of their followers that are good candidates for you to interact with.
You can then select the most appropriate people and send a direct message to your follower asking for an introduction.
My Opinion: Analyzing the followers of who you follow to see who are good candidates for you to follow and/or build relationships with is a good idea.
Sending a direct message to someone asking for an introduction is not something that I would personally do. However, I would like to know the list so that I can just follow these people.
As the functionality develops over time I’m sure they will have a DM, Follow and email option and then it’s up to you to decide!
7. Taggled TV
Taggled TV is about generating revenue through people buying products through videos they watch.
It’s currently focussed on the fashion sector.
This is how it works.
Say, for example, you have a video of a girl showing off different clothing items. You can add tags to at different parts of the video tagging the clothes. When someone is watching the video they can click on the tags to get more information on the product and even click on a link to go and buy it.
This is what you see when you click on the link:
If I were the Taggled guys I’d be talking to Pinterest about licensing their technology as soon as possible.
My Opinion: This is really interesting technology that has a lot of potential.
Wibki is a combination of a web browser start up page and a bookmarking tool.
I’ve tried lots of different web browser start-up pages and different bookmarking tools but have yet to find the perfect one.
Wibki is not perfect but it has potential.
You create your favorite websites and categorize them into groups. Here are some of the sites I’ve added to one group:
If you want to open up any sites you just click on the link.
You can create multiple groups for different areas. When you add a site on you automatically get the icons displayed for that site.
You can drag and drop items between groups which is very useful! You can also add items within Wibki or use their bookmarklet. So if you’re browsing the web and come across a good site you can quickly add it to one of your groups.
My Opinion: Wibki has a nice user interface and has potential. They are working on the sharing functionality which will be really interesting. This will allow you to share out your groups to other people (e.g. your teams).
Of course I’ve missed out on some tools that should be in the beta list so I’ve created a list.ly list. Please feel free to add any tools you know of that should be on the list and also vote on other items in the list!
There are some really exciting and interesting tools that are out there at the moment. Let me also know what you think of the tools above and which one you’d use?