Travel Bloggers: 21 Powerful Social Media Tool and Technology Tips
A packed room looking forward to tool and tech tips![/caption]
This post will provide them all.
This article is based on a presentation I did at the amazing travel bloggers conference, TBEX, which was held in my home city of Dublin on the 2nd, 3rd and 4th of October.
It was an amazing couple of days and Ciara Sugrue from Failte Ireland and all the team put on on amazing show.
So, are you ready? Here goes, 21 Tips for travel bloggers, broken down into 4 sections.
Driving more traffic to your website
1. Pick your battles
Your domain authority is a ranking of your website out of 100. A company called Moz provides this ranking based on a comparison of millions of websites around the world. The higher your rank is the easier it is to beat competitors in search results.
So if you want to appear on page one of Google for any particular keywords it’s important to understand what is your domain authority.
2. Know your competitors domain authority
If you want to rank for any particular keywords in search results one of the key things you need to understand is how competitive are those keywords.
Do a search on Google and find out what is the domain authority of your competitors in search results. If you install a tool called Moz toolbar this will show you the domain authority when you search in Google.
It will also show you the page authority which is important also. This is also a ranking out of 100 but it’s for every page on a website.
When you install Moz toolbar this is what you’ll see in search results (PA is page authority and DA is Domain authority)
3. Increase your domain authority
Once you know your domain authority now you can start considering how you increase it. Here are some tips:
a). Guest post on other blogs that have a high domain authority – Find blogs that are relevant to your target audience and guest post on them. This will give you a link back to your website and this will help with your domain rank.
b). Reach out to other bloggers – the better the relationship you have with other bloggers in your industry the more they will share and link to your content.
c). Write great content – you have to have great content or nothing will happen!
d). Link to other bloggers – be generous and link out to other bloggers. Over time they will link to you!
4. Find out what’s working for your competitors
The best way of writing popular content is to find out content that is already popular. Social Crawlytics is a tool that crawls through a competitors website and shows you a graph or table of all their content.
The graph and table will show you what content gets shared and where it gets shared.
5. Write content that is optimized
You want people to be able to find your content in search results. The best way of doing this is to optimize your content for google.
Read this post on blog post optimization.
6. Make social sharing prominent
When someone comes to your website you need to encourage them to share out on social media. You may not be active on Pinterest, Twitter or other platforms but they might be!
If you are on WordPress one of the best plugins is Flare. As your visitor scrolls through your blog post the social sharing icons move with them.
7. Find out the keywords your competitor gets traffic on
SEMRush allows you to perform an analysis of your competitors website. One very interesting area is what keywords your competitor is getting traffic based on.
If you know they are getting traffic on keywords that are relevant to you then maybe you could write content and get some of their traffic.
Just enter in the website address and view the organic keywords section.
You’ll see the keywords, their position in search results, the estimated searches for these keywords and the cost if you were advertising based on these keywords.
8. Become active on Scoop.it
Scoop.it is content curation platform. You register with Scoop.it and create boards of content that you like and then share it out.
If you become active on Scoop.it and share other people’s content they will start to share yours and this will drive relevant traffic to your website.
9. Become active on Triberr
Triberr is a community of bloggers working together helping promote each others content. If you become active on Triberr and share out relevant content in your tribes (a group focused on particular topics) you will get more traffic to your website.
Read this post on how Triberr works.
Build your followers and fans
10. Find relevant people on Twitter
The best way to build fans on twitter is to find relevant people and follow them.
Manageflitter has a great search facility which allows you to search the twitter bios of people and also further define this search with items such as location.
It will then show you a list of relevant people that you can then follow!
11. Engage with your competitors followers
If you want to build relationships with key influencers in your industry a stepping stone to doing this is to find out who they are interacting with and start interacting with these people.
Twitonomy is an excellent twitter analytics tool that provide some great information. One piece of information that is really useful is who the competitor is replying to and mentioning.
12. Track your influencers
If you want to build relationships with influencers on twitter you need to keep an eye on their twitter stream and start interacting with them regularly.
But twitter is mess full of tweets! So you need to start filtering content.
Create a list of the key influencers on Twitter and then within Hootsuite create a separate column which is focussed on this twitter list.
This means it will be much easier to track and interact with them.
13. Use Feedly with Buffer
To be successful on social media you need to share more of other people’s content than your own!
If you want to keep track of what other bloggers are writing about Feedly is very useful.
You add the blogs you subscribe to to Feedly and then you can read them directly within Feedly. This is a real time saver.
Also Feedly integrates with Buffer which is a great social sharing application.
When you find content worth sharing you click on a buffer button and buffer will place it in a queue and send out the content when the next available time slot is available.
14. Clear Calls to action
A call to action clearly outlines what you want people to do when they arrive on your website. You need these calls to action to really stand out on the page.
Read this post on how experts in the social media industry use calls to action for opt in email subscription.
15. Offer incentives to increase subscription.
If you want to increase email subscription a great tactic is to offer something of value to encourage the person to subscribe.
Gary Arndt has a great call to action and a very good guide that he provides for free. This will really help increase conversion.
16. Use Popups
Popups are annoying to some people but they can certainly help improve conversion. If you want to use popups test it out for a while and see what happens your conversion rates. See this post on WordPress popups.
17. Implement Responsive design
As more and more of your visitors will come to your website via a mobile device it’s important for conversion to have a mobile optimized website.
For a blog your best approach is responsive design.
This means your blog will automatically adjust in size to suit the device.
In Google analytics you can find out the percentage of visitors that are coming to your blog from a mobile device.
18. Monitor your users using Lucky Orange
Lucky Orange is a monitoring tool for monitoring the interactions of users on your website.
You can see details of where your traffic is coming from and watch recordings of their interactions on your website.
This is really useful to understand how people navigate around your site.
19. Set up goals and track conversions
Google analytics is a fantastic tool but it provides so much stats it’s a bit confusing.
One way of removing this confusion is to set up goals based on what is important to you on your website.
Now you can just focus on the goals!
Read this post on Google analytics which shows how to set up goals.
20. Track email conversion
If you want to build email subscribers you need to use an email marketing tool such as Mailchimp or Aweber.
Within this tools they track what conversion rates you get on the forms on your website.
If you have multiple conversion options you can then start to track what conversion boxes are working and what is not working.
21. Automate Sharing of content and track it
Dlvr.it helps to automate the sharing of your blog content across many different platforms (twitter, Facebook, twitter etc).
When the content is shared dlvr.it will track results so you’ll get to see what content is working and not working.
The TBEX conference organized by Rick Calvert and sponsored by Failte Ireland, Dublin City Council and many other great companies.
We all had an amazing time.
I’d love to hear your feedback in the comments below if you attended the session. Or just share your feedback on the post. If you have any additional tips you are welcome to share also.