3 Twitter Analytics Tools to Help Your Business

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Kristi HynesThere are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter.  In this article Kristi gives us 3 great ones that are worth checking out.

Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!

TwitterCounter

TwitterCounter is a service that allows you to monitor your audience growth on Twitter. As a free user, you can track the number of followers, following, and tweets for up to 3 months. You can even compare these metrics to see how the number of tweets you have sent or the number of people you have followed affected your follower growth.

 

TwitterCounter-ComparisonGraph

Track the number of followers, following, and tweets for up to 3 months

 

You can also compare your Twitter account with your competitor’s to see how your follower growth and number of tweets differ. If you have a successful competitor on Twitter, you can use this to emulate their tweeting habits.

 

Compare your Twitter account with your competitor’s

Compare your Twitter account with your competitor’s

 

You can even use their tool to predict how many followers you will have within the next thirty days based on your current average follower growth per day.

 

Predicts the followers you could have within 30 days

Predicts the followers you could have within 30 days

 

By keeping an eye on your follower growth, you can stay on top of what is working for your audience. For example, if you see a sharp decrease in Twitter followers, this can alert you to a tweet that your audience didn’t care for as well as an online reputation management situation that you may not be aware of.

Similarly, you can follow the growth of your competitor’s audience to see if they have done something recently that has increased or decreased their audience size. You can start by looking at their tweets around the time when the growth occurred. Also be on the lookout for their promoted tweets or accounts throughout Twitter.

If you want more in-depth stats, you can subscribe to their premium plans starting at $17 per month. This allows you to monitor your stats for up to a year, export your data into PDF reports, see the mentions you received on a particular day, and much more.

 

Who Tweeted Me

Curious about who has been tweeting your content? WhoTweetedMe.com has the answer. Simply enter any URL, and you will see quick stats about your content as well as the top 20 people who have recently retweeted it.

 

Details about who retweeted your content

Details about who retweeted your content

 

This is particularly useful for your business for a couple of reasons. For starters, not everyone who tweets your content will include your @username, therefore you won’t see all of your content’s retweets if you are just monitoring your mentions. If you submit guest posts to other blogs in your industry, you are going to miss a lot of the retweets as most will only include the @username of the blog itself, not the author.

You can also use the Thank link to thank the most influential people who have tweeted your content. This way, they feel appreciated and if they didn’t know who wrote the content, they will now.  This can help you build relationships with influential people in your industry.

As an added bonus, you can use this tool to see the most influential people who tweet your competitor’s content. Connect with them and then see if they would be interested in sharing your content too!

 

TweetStats

TweetStats is a free tool that allows you to analyze tweets from any Twitter account. The first part of the analysis shows the number of tweets a user has sent per month over the last year. It also calculates an average of tweets per day and per month.

 

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You can click on each bar to see the breakdown of total tweets, replies, and mentions sent within a given month per day.

 

Monthly breakdown of tweets, replies, and mentions that were sent

Monthly breakdown of tweets, replies, and mentions that were sent

 

Next, you will see the times that a particular Twitter account tweets throughout the day. If you’re not sure when to post tweets for your own audience be sure to run this report on your competitor’s Twitter account for insight into what is working for them.

 

Times when you are tweeting the most

Times when you are tweeting the most

 

You will also get more information about the average number of tweets sent daily and hourly plus a look at the people most replied to or retweeted by that Twitter account along with the tools they use.

 

Range of graphs ???

Range of graphs ???

 

This can help you quickly discover who the influencers and most engaged members are in your community as well as your competitors. Plus you can see what tools your competitor’s use to manage their accounts and drive engagement.

You can also click over to the Tweet Cloud tab to see the most used keywords, hashtags, names, and user mentions in a cloud form.

 

Most used keywords, hashtags, names, etc

Most used keywords, hashtags, names, etc

 

This will help you see what your competitors are talking about. The larger the words are in the cloud, the more often they are used. Best of all, you can click on each of these keywords to find the latest tweets that they have sent that includes them.

 

Details of tweets that contain certain words

Click on any word in the cloud to see details of all the tweets that contain that word

 

And while TwitterCounter has a more detailed graph of followers vs. following, TweetStats has a simplistic one that shows the trends of those an account is following (friends) and those an account is followed by.

 

Simple graph of followers vs following

Simple graph of followers vs following

 

In Conclusion

So how does your business benefit from these tools? Here’s the recap.

  • TwitterCounter – Monitor the growth of your audience and your competitor’s, see patterns in tweet frequency, and visualize significant changes in your Twitter audience in order to identify what went right / wrong.
  • WhoTweetedMe – Quickly see the most influential people who has tweeted a particular web page or piece of content. Use this to build relationships with those people and find people interested in your content.
  • TweetStats – Analyze any Twitter account’s activity by month, week, day, and hour as well as identify the people they interact with most frequently, the tools they use, and the keywords they tweet about most.

 

What are your favorite Twitter analytic tools, and how do you use them to help your business with Twitter marketing?

 

photo credit: Matt Hamm via photopin cc

 




 

About the author

Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and author of Kikolani, a blog that focuses on social media and blog marketing. Follow her on Twitter @kikolani

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  • Wolfgang Digital

    Fabulous post! Thanks for the great tips! :)

    • http://www.razorsocial.com/ Ian Cleary

      Thank you guys, great to get the feedback, Ian

  • http://bestapplications4u.com/productivity Churchill Madyavanhu

    I think I will give Tweetstats a try. It looks really interesting. I use Tweriod for checking the best time to post. Thanks for sharing.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Churchill, tweetstats is cool alright, thanks for your feedback, Ian

  • iMysecy

    Thanks for sharing these great tips.

    • http://www.razorsocial.com/ Ian Cleary

      You are welcome, thank you!

  • Marko Irmes

    Good article, too bad it doesn’t have HootSuite’s Twitter analytics report in it, because it is pretty amazing :)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Marko, that’s a very good point, thank you!

      • Marko Irmes

        You’re welcome :)

  • orlando palmer

    Excellent article.Much appreciated. As a new blogger this will assist me in improving my blogging. Thanks
    orlandopalmerwriter.com

    • http://www.razorsocial.com/ Ian Cleary

      Thanks.

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