6 Tools to Monitor the Effectiveness of Your Tweets

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monitor the effectiveness of your tweetWhen you send out a tweet how many people see it or click the links?

When you do a guest post and tweets are sent around the world where do they go?

It’s useful to step back and review how effective your tweets are to assess what improvements are required.

Here are 6 twitter tools that will help assess the effectiveness of your tweets.

1. Tweetreach – How many people did it reach?

You can take a copy of your tweet and paste it in to tweetreach and it will go through twitter and find out really interesting information on your tweet.  For example:

  • Who Retweeted it
  • Who sent out a version of this tweet
  • How many people actually received it in their twitter stream
  • Who were the people who received it

The following shows the results of a blog post about ways to speed up your website (or blog). 441,989 unique people got to see a tweet that had the words ’5 ways to speed up your blog’ in their tweet.

The tweet was displayed 573,223 times to people but some received it twice or more.  You can see from the graph that over 60,218 received this tweet 2 to 4 times.  That’s actually not a bad thing because they may not see the tweet the first time round.

tweetreach monitor the effectiveness of your tweet

Find out how many people got to see your tweet!

This is a very useful tool.  What I also like is that I can see who sent out the tweets and then within tweetreach I can follow them.  You want to stay friends with your supporters!

2.  Web Address Shorteners – How many clicks did I get on my link?

We don’t have a lot of room to include a link to your website or blog post so quite often we shorten these links using a special tool.  The advantage of using these shortened links is that they track how many people actually clicked on them.

Examples of tools:

Bit.ly –  When you shorten a web address with bit.ly you can track how many times it was shared.

Google URL Shortener – view clicks by hour, day or week.

It’s important to check to try different variations of text within a tweet when you send a link to see what works best.

3.  Google Analytics – What traffic has arrived from twitter for links shared

In Google analytics you can select traffic sources -> social -> network referral.

This will show you the traffic you got from twitter.

If you click on twitter you can then see the links that brought you the most traffic.

 

Google Analytics

You can select where the traffic came from and then see which links got the most traffic

 

4. Monitter – What’s happening my tweet now?

Monitter shows you twitter in real time.  You can paste in some of the content of your tweet and find out who is sharing it as it’s shared.

monitter

You can watch tweets coming in as they are sent!

5. NearbyTweets – Did anyone in my target market retweet my tweet?

It you are targeting a particular market you may be very interested to see if anyone in that target market sent out your tweet.  Nearbytweets allows you to look for tweets containing keywords with your current location.  Nearbytweets also allows you to enter any location you want.

In the example below my target market is Los Angeles.  So when I enter this together with the keywords for my tweet I then see anyone in that area that has retweeted this.  This could be a range of people that are worth connecting with.

Nearbytweets

View mentions of your tweet from a particular location

6. SharedCount – Where was my link shared out?

If your tweet contains a link to your website or blog post you can use shared count to find out how often that link was shared out on social media.  This may have been twitter only but also could have been picked up and shared out on Facebook, LinkedIn, Google + etc.

I copied a link related to a new blog post and it showed  the following:

  • Facebook -> Likes 63, Shares 59, Comments 19
  • Twitter -> Tweets 137
  • Google + 1 -> +1s:43
  • Pinterest -> 0

Based on this information you can now try to improve this for the next post.  Can you increase shares on Google + or generate traffic on Pinterest?  How does this compare to a previous tweet containing a link?

I hope you enjoyed this post.  We would really love to get your feedback on the comments below.  What other tools have you come across?  Will you try some of these tools?

(We wrote a variation of this post on Socialmouths about 6 months ago!)

 

 




 

About the author

Ian Cleary

Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.

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  • http://www.liza-shaw.com/ Liza Shaw

    Some interesting tools mentioned here. I’ll be sure to check them out.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Lisa, I really appreciate your feedback, Ian

  • http://twitter.com/MigFTL Mig Bravo

    Thanks so much for the Tweetreach link. Really interesting stats on a tweet that was being passed around yesterday.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for your feedback, I like tweetreach also!

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    I think that monitoring results is very important, but to add, doing things that will tend to bolster results is equally wise. I wonder if there’s anything out there, say, to help you to “reach beyond your followers” with hashtags that reach, with relevancy…?
    (Hint, Hint)
    Looking forward to talking with you soon, Ian.

    • http://www.razorsocial.com/ Ian Cleary

      I wonder Saul!!! Looking forward to checking out http://www.ritetag.com.

  • http://www.ydeveloper.com/e-smart-ecommerce-suite.html eCommerce

    These are an awesome apps. I would like to explore more twitter apps for the development of app that combines everything that user want to track for their tweeter profile.
    http://www.ydeveloper.com/twitter-application-development.html

  • http://unionmetrics.com/ Sarah

    Hi Ian– thanks so much for listing us as a useful tool! We are thrilled that you’re getting great use from TweetReach, and even more so that you’re sharing us with others. We love it when people use TweetReach to connect with people who are engaged with your Twitter content.

    -Sarah from Union Metrics, maker of TweetReach

    • http://www.razorsocial.com/ Ian Cleary

      Hey Sarah, thank you so much for your response. I really like tweetreach! Great to connect! Ian

  • http://twitter.com/chrislentzy Chris Lentzy

    http://commun.it/reports is one of my favourite for monitoring reach on twitter. It gives weekly and monthly twitter stats as a whole rather than an individual tweet as tweetreach does. It identifies more who you should connect and engage with.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Chris, thanks, I have used commun.it but haven’t spent enough time on the reports. I’ll check it out. Ian

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  • http://www.trendsetternews.com/ Emp Martinez

    Hi sir Ian, Thanks I found this articles. Its really help me a lot, I will check out this tools what fits to my needs.

    Via: Trendsetter

    • http://www.razorsocial.com/ Ian Cleary

      Thank you, very happy it was useful!

  • Pingback: Twitter Tools: 6 Tools to monitor the effectiveness of your tweets | MarketingHits.com

  • Follower.io

    I am appreciating with you. Because, our tweet also plays an effective role for our twitter profile. You can also try out this tool for enjoying more
    http://follower.io/

  • Watch your Weight

    If you have not tried this one, it’s also very good -> http://intweetiv.com

    • http://www.razorsocial.com/ Ian Cleary

      Thanks, I was told about this last week. After your recommendation I’m definitely going to check it out!!

  • Galit Zamler

    Great tools!

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