How You Can Increase Traffic on Twitter by at Least 106%

How to Double Twitter Traffic to Your Website in 30 days

Double Twitter Traffic (portret)Ever feel like you’re spending all your time on Twitter but most people are not reading your tweets?

Well…

The reality is that most people are not reading your tweets…!

But… that doesn’t mean that you can’t increase the number of people who do see them.

In this article, I’m going to show you how we increased traffic from Twitter to our website by 106% in less than 30 days.

Yes, we more than doubled our traffic from our Twitter account!

Traffic increase
Traffic graph showing traffic increases

1. We analyzed our account

You may have seen our ultimate guide to Twitter analytics recently, where we shared how you can analyze your Twitter account.  If you did, you will remember this image!

Infographic - Twitter Analytics You Need to Monitor

 

Before you start, you need to analyze your account for the things that are relevant to you in the chart above.

How many people are your tweets reaching?  What demographics do your audience fit into?  How effective are the hashtags you are using?

What you don’t measure, you can’t improve!

It’s important to have a baseline of how things are so that you can measure the impact of any changes you make.

2. We got more followers

It makes sense that, if you get more relevant followers, you have a chance to get more traffic.

Relevant is the most important word.

If they are not relevant, they are a waste of time.  Having a high number of followers who have no interest in your industry or your brand will do you no favors at all!

I’ve been testing out Social Quant for the last couple of weeks, which identifies relevant people to follow.

 

Twitter business count growth
Showing the growth of Twitter followers on Razorsocial account

These tools are not always great but this one is really find good people to follow.  You know it’s working when you are getting lots of opportunities to engage with new followers who then tweet you to thank you for the follow.

They are not passive Twitter users, they are happy to engage right from the start… which is encouraging when it comes to future engagement with your tweets.

3. We improved the content we shared

A couple of months ago, I looked at our Twitter accounts and wondered why so many tweets didn’t have images.

The tool we were using wasn’t automatically picking up the images.

Yes…

Tweets with images get more retweets.

D’oh…!

If you look at our account now, you’ll see there are images with 90% of the tweets.  We typically create images for our posts using Canva.  Here’s an example:

Canva image
Created with Canva

Tweets with images are more likely to stand out on a crowded timeline, they look more attractive, and they are eye catching.  Could you add more images to your tweets?

4. We shared more content

As we were still getting good engagement, we started scheduling more content.

Tweets disappear very quickly from users’ timelines, so the likelihood is that most people don’t see your content.

How many people are on Twitter for more than an hour a day?  Not many.  And even those who are don’t see every tweet that passes through their stream.

So… if you share content every hour, the same people don’t see your content.

You can usually tweet this frequently without worrying about overwhelming your followers.  It can be a really effective way of improving your visibility on the channel.

We don’t share all of our content but we are sharing more of other people’s – and our own – and this is getting us more traffic!

What’s next?

We can all be smarter about how we share our content.

If we repeat-share our content (which we advise doing), we should vary the message and image for each post.

For example…

It’s often better to pick out an interesting quote in an article than to share the article title (unless it’s controversial or particularly compelling).

And it’s better to share an image that captures attention… we’re going to start sharing some animated gifs to capture attention.

This way, you can share the same post in a number of different ways: with different text, or different images.  It is not repetitive, and keeps variety in your Twitter stream while promoting the same content.

Summary

Our experiment here was to drive more traffic, using Twitter.  We already had a good Twitter presence but we wanted to improve it, and boost the amount of traffic our site got as a result.

We’re pleased with the results.

The next stage is to measure the conversion of this traffic.

If you put a bit of work in, you can substantially increase the amount of traffic you drive to your content.

Looking for more Twitter traffic?

Will you implement any of the above?

Looking forward to hearing from you.

50 Responses to How to Double Twitter Traffic to Your Website in 30 days

  1. Hi Ian,

    I agree with images being the better option when sharing our content on Twitter, after all it goes by so fast it’s very hard to capture people’s attention when sharing only text, capturing attention is a must if we want to have our audience engage with our content and of course hopefully re-share it.

    I did a test about this the past month by creating a completely new account and building an audience. I managed to get a following of a thousand by Twitting 10 times a day, here’s the strategy I used:

    1. I shared my content 5 out of 10 tweets (every share had its own image).
    2. 2 out of 10 tweets I twitted niche related quotes (image format).
    3. 3 out of 10 tweets were someone else’s content (like Entrepreneur magazine, Kim Garst and You! :)).
    4. I would retweet 2 tweets a day, I would find highly interacted ones and retweeted them (it would take me about 5 minutes to find the content).
    5. Every time someone followed me I would thank them and follow back.

    I know 1,000 followers Isn’t much, however, they are 1,000 highly targetted followers that followed me first! with my account having no authority at all, using only free tools like Buffer, BuzzSumo (to find engaging titles) and Tweetdeck to interact with people.

    I must point out that I followed no one if they didn’t follow me first, building a following isn’t hard but, it takes time and consistency (wich is something people aren’t fond of and makes them think is difficult), I believe that procrastination is what is truly hard to get rid of but, once you get past postponing the this you must make a priority, you will get what you truly want.

    Thank you, Ian, for always sharing amazing content.

    Blessings,
    Jonathan Nuñez

  2. Hi Ian,

    Some good tips here and definitely need to check out some of these further. I’m building my twitter following slowly but I’ve definitely found that by tweeting consistently each day I’ve increased followers. And you’re absolutely right about having to tweet your content over and over again because the chance of finding the same audience is very low.

    Thanks
    – David

  3. Hey Ian,

    useful stuff, thanks!
    We also noticed improvement on our site since we started to tweet much more regularly and to repurpose our best content as well as that of other good sources.
    And yes, every Twitter activity results in more followers, and then in bigger reach for your tweets.

    2 more questions:
    – do you have any specific rules for resharing own content? LIke e.g. 3 tweets during first 24 hrs, than 1 tweet every day during 1 week, then 1 every week, or so?
    – do you have any specific hashtags strategy? I see that using popular and diversified hashtags (without spamming of course) help a bit.

  4. Hey Ian,

    Twitter’s always been pretty disappointing for me. Even tweets that get hundreds or thousands of RTs usually only bring in a few dozen readers. Although I’m eternally amused when a tweet for a blog post gets several retweets . . . and yet my analytics show zeeeeeero people arriving from Twitter to that post. I’d bet 75% of the people who retweet my content never actually read it.

    Now, if this strategy works month-over-month, you’re onto something! Two hundred instead of one hundred–who cares? If it’s 3200 instead of 100 in six months, that’s a horse of a different color. Specifically green.

    I already include photos for most stuff, but I probably don’t share as much as I should of others, despite my best Buffering efforts (thanks for tipping me off to that one, by the way!).

    Connor

  5. I was just about to sign-up for Social Quant, but then on their sign-up page, they want me to enter my Twitter username and password on a form hosted on their website, and not via the Twitter official authentication tool. I find that highly suspicious, there’s no way I’m going to enter a password into a form field on another website for a social platform without the social login.

    • Avtar I understand where you’re coming from. Social Quant is a highly advanced system and one needs to trust us in-order to share such secure information like this. We act very much like a Social Media manager would for an account. I hope that over-time we can earn your trust. I’m happy to speak if you’d ever like. My personal contact info is mike@socialquant.net Thanks for considering us and taking the time to look.

      • Hi Mike, I understand that your system might be incredibly advanced, but if you would like access to a social network, it should probably be done in a legal, acceptable manner rather than by having me input my username and password into a form field on your website.

        Your argument about it being “highly advanced” doesn’t hold up in my mind. If it’s highly advanced, it should be seamless. By which I mean it should have the regular “Connect with Twitter” system and ask for permissions in the usual manner. If you ever change your system to that, I’d be more than happy to experiment and try out SocialQuant.

        • Hey Avtar, appreciate the feedback. We always welcome it and again I understand your concern and we know that this requirement does impact conversions on our side. Should this change ever in the future I’ll be sure to let you know. Again thanks for the feedback ~ Mike

      • @SocialQuant:disqus – Do you publish your security policies about how you store and manage passwords? Do you have a remediation policy if there is n intrusion? I’d love to have you on our podcast to talk about it.

  6. “So… if you share content every hour, the same people don’t see your content.” Maybe the same people don’t see your content, but isn’t little to much to tweet every hour, or every two hours?

    • Hey Nick, depending on your following and how active you and your audience are then tweeting every hour may not work well at all. You may only tweet every 3 or 4 hours or even less. If you’re not getting engagement then repeat sharing won’t work!

  7. Thanks Ian for including Social Quant in this awesome post. Love the comments/discussion going on here. Twitter is a huge driver of our traffic to our blog and in-turn signups for eBooks and other offers and then trial users. Always testing what is the perfect number of times to Tweet a day and still seeing where our sweet spot is. Again thanks for including us ~ Mike

  8. I just got paid $6784 working off my laptop this month. My divorced friend has twin toddlers and made over $9k her first month. It feels so good making so much money when other people have to work for so much less. Check the link on my profiIe to C what I do……………..

  9. Finally getting round to reading this, @iancleary:disqus – really helpful post. I’ve definitely seen Blab (and to a lesser extent Periscope) as big drivers in boosting relevant Twitter followers. Quality content (images definitely work) also is so important. I loved the sound of Social Quant, but as @avtarramsingh:disqus mentioned below, @SocialQuant:disqus ask for your Twitter password. I am sure I can trust them (especially since you are friends with the founder), but I think giving a password to a 3rd party tool is a big security no no- and it goes against Twitter’s terms. Secondly automated following and unfollowing goes against Twitter’s terms as well. Manage Flitter got asked to make following and unfollowing manual a year ago as an example. I wish that wasn’t the case, I find it frustrating that Twitter has such draconian rules.
    I found it interesting you started sharing more content on Twitter. I’ve always found a higher volume works for me, but it is a difficult balance between that and not wishing to overload some followers. You can’t please everyone though! Thanks again, Ian.

    • Hi Ian, if I didn’t know the guys I wouldn’t hand over the password. Thousands of businesses hand over their password to social media managers and agencies and Twitter can’t have a problem with this! Yes I’ve started sharing more and it’s getting engagement so I’ll keep sharing!!

      • Thanks for your reply, Ian. What you say makes sense.
        I do tend to over-think things, be analytical and a little pedantic- so you’ll have to excuse me! 😉

        I had a look again and Twitter don’t actually say you can’t share your password- they just say be careful. It’s Instagram that state you shouldn’t in their terms. It’s just the automated following/unfollowing that’s technically against their rules.
        But, I have to say I was impressed by what the tool does after speaking to Mike today. Particularly the way you can track which followers came from specific keywords. I’m tempted to try! I’m just nervous in sharing my password, particularly as I nearly lost a Twitter account when I gave my password to a tool back in the early days of Twitter.

      • >> if I didn’t know the guys I wouldn’t hand over the password.

        That’s not a really practical solution to tell people that it’s ok to hand over credentials because you know a guy? That defies basic security principles.

        >> Thousands of businesses hand over their password to
        >> social media managers and agencies and Twitter can’t
        >> have a problem with this!

        Giving credentials to another person that is vetted is not analogous to handing over your credentials to an application that is – like any app – shrouded in mystery.

        No one knows the underlying mechanics of this app, but they do know their SM managers.

        Basic security principles require that passwords be modified such as with a hash so that any intrusion does not culminate in the release of passwords. For example, in our latest app we store hashed passwords, but I have no way of knowing what those passwords are. In order for SocialQuant to communicate with Twitter, a password would have to exist in clear text at some point. That’s item number on on the “Security Don’t” list.

        Also, Twitter does have a problem with certain automation. Handing your credentials to manager who acts on your behalf is entirely different than handing your credentials to an algorithm you don’t know that subsequently automates processes out of your control. I can’t see a scenario where this app isn’t either violating Twitters TOS or rubbing dangerously close to it’s edge.

  10. Hey Ian,

    Great stuff here. I do agree with you about adding images to your tweets. It does increase your content to get clicked on. I made this a habit for my blog content and when I share quotes.

    Thanks for sharing! Have a great day!

  11. thanks for this guide i have been using twitter for sometime , but i ave noticed a drop in number of followers even though im engaging and sharing good content in daily basis , any idea why thnks

  12. I have tried all these tips. But still couldn’t manage to drive Twitter traffic to my website.?

    You need your posts to be shared by some influencers. Only then you could think about driving Twitter traffic.

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