How to Use Hootsuite More Effectively

HootsuiteThere are some great new social media tools that will improve your social media marketing, however, there are also some existing tools we can use more effectively.

When was the last time you took a good look around to figure out how to use Hootsuite? and see what new functionality was added over the past year or two?

The following outlines just some of the ways you can leverage Hootsuite functionality to use it more effectively.

1.  Setting up a stream at a conference

If you go to a conference and want to keep track of the conversation the best way to do this is to set up a stream filtered by the hash tag for the conference.

In Hootsuite select the search box, enter the hash tag and then click save as stream.

Hootsuite Stream

Setting up an additional stream during a conference

After you are finished the conference you could remove the stream.

You could also set up this search just to search through specific topics on Twitter or search based on locations.

2. Filtering Content within Streams

Hootsuite allows you to divide up content into streams (columns of filtered data).

You can perform searches based on content that is within that specific stream.

If you select the down arrow (highlighted in the screenshot below) you are given the option to filter your streams.  You can filter by keyword or filter by Klout score (a score produced by klout which attempts to rank people by influence).

Hootsuite Filtering

Filtering content on Hootsuite Streams

This is handy functionality to find relevant information within the steams.

3.  Creating streams within Tabs

Streams are the columns of information you display within Hootsuite.  For example, you can have a stream which displays when your name is mentioned or for a particular hashtag.

Over time as you add streams you end up with too much information.  Sometimes it’s better to have multiple tabs and then have relevant streams within those columns. When I click on any of the tabs highlighted there can be multiple streams displayed relevant to the tab.

Hootsuite Tabs for Streams

You can create additional tabs to display streams

4.  Hootsuite List Management

Twitter lists are a great way of organizing your twitter stream.  Within Hootsuite there is List management functionality that allows you to drag and drop people you follow (or follow you) into lists.  This is an easy way of grouping your twitter followers.  You can also drag and drop people within the lists.

Hootsuite List Management

Hootsuite has some very useful list management functionality


5. Distributing your blog content using an RSS feed

If you have a blog you can automatically set up the blog within Hootsuire and get Hootsuite to automatically send out content for that blog.

Hoosuite RSS feed for your blog

Adding the RSS feed to your blog

1.  Select the option for viewing scheduled posts and/or setting up RSS

2.  Select the ‘RSS feeds’ option.

3.  Add your RSS feed.

When you are adding your RSS feed you’ll need to provide the following information:

  • Profile to send feed items to – This is not necessarily twitter, this could also be Facebook or other platforms supported by Hootsuite.
  • Check this feed for new posts every – This will automatically check your feed to look for new posts, the default this is set to 24 hours.
  • Prepend text for each message – You can automatically add text into the start of any post sent out.
  • Include text from post in messages – this is dependent on the length of the post.
  • Prepend text to each message – You may want to put some additional text at the start of each post.
  • URL Shortener – These tools just shorten the links so that more can be fit in a tweet.
Hoosuite configuration of your RSS feed

You can set up Hootsuite to automatically tweet out when you have a new blog post


This is just some of the the useful functionality that is not used enough within Hootsuite.


What are your tips for Hootsuite?


  • Keri at Idea Girl Media


    You are correct that some of these steps are overlooked.

    I use all of the above, except the RSS Feed. Seems like control over the way content is made available would be limited. Though I do know many are using it. Different strokes for different folks!

    Great post for those wanting to get more from Hootsuite!


    • Ian Cleary

      Thanks Keri. I wasn’t using the list management function which is quite handy. Thanks for stopping by!

  • Dilly

    Thanks Ian – I was not aware of some of these and have set them up already!

  • Chris Makara

    I definitely find filtering the content in the streams very useful as it helps clear some of the clutter that tends to appear in most streams. I have not really used the list management yet, but will give it a try.

    • Ian Cleary

      Hey Chris, the list management features is pretty cool. I hope it’s useful for your business. Thanks for stopping by! Ian

  • Terry Doherty

    Filtering is SO helpful. I have a tab just for streams related to “listening” with keywords relevant to my industry. My one frustration with the RSS feed, though, is that it doesn’t work in secure mode, so every time I go in, I have to re-do the URL to make it run and then wait. Set up streams by theme there, too … but I read a lot so it takes FOREVER to load.

    • Ian Cleary

      Hey Terry, good point! Maybe next version they’ll fix this issue! thanks for the feedback, Ian

  • Happy Green Mama

    Thanks for this article…I like HootSuite but haven’t really figured out how to use it efficiently. I am going right over to HS now to check out the RSS feed feature.

    • Ian Cleary

      Excellent, we love when people take action!!! All the best, Ian

  • Farhan Fawzer

    These are awesome features not much user would have taken advantage of.

    • Ian Cleary

      Thanks Farhan!

  • Adam James

    We subscribed HootSuite but it just allow few social networks.

    • Ian Cleary

      You can use 5 but after that you need to pay for the subscription.

      • Adam James

        Thanks for reply recently we subscribed Hoot suite Pro but there is no training of Hoot suit in pro

        • Ian Cleary

          Is that an additional license fee to get access to Hootsuite university?