Free Twitter Analytics: The Ultimate Guide for Marketers

Free Twitter Analytics Tools: The Ultimate Guide

Twitter analytics

Looking for tools for Twitter analytics that you can use for free?

Want to check out real-time twitter stats, engagement, topics, hashtags, and generate reports?

By analyzing your account or your competitors’ Twitter accounts you can identify key areas which effect the number of followers, your engagement rate, and the success you have on Twitter.

When was the last time you analyzed your twitter account or the accounts of your main competitors?
What are they doing that you should be doing yourself?
Well, fear no more, we have some free twitter analytics tools for you to help you do a deep dive.

 

1. Klear – Find influencers

Klear is a great tool for identifying Twitter influencers based on the criteria that matters to you the most. Information is categorized into 60,000 categories so you can find relevant people within any of these categories and then you can apply filters to narrow down your search (e.g. country).

twtrland influencers
This is your core list but now you can start filtering the list further

It provides a nice overall view of the user’s profile, including:

  • Number of retweets and replies per 100 tweets
  • Tweet distribution – this gives you an idea if the account is just sending all links, replies, retweets, etc.
  • Famous words – the tweets that got the most retweets
  • Detailed follower analysis showing top followers, followers by country
  • Who the user is connecting with
  • View users with a similar profile.

2. Twitonomy – Get an overall view with Great Twitter Stats

Twitonomy is quite a comprehensive twitter analytics tool that you can use to analyze any Twitter account. To start using the tool, just connect to your twitter account and then enter in your competitors Twitter address. Twitonomy will provide:

  • Details on lists – You can view all the lists that your competitors belong to. This can be useful for finding other Twitter followers you should engage with and also people that create the lists.
  • Overall statistics on the user – You can see how many tweets are sent, the time of the day the tweets are sent, how often content is retweeted.
  • Most popular content – View the content that is retweeted the most and sent tweets that were favorited the most.
  • Download and print tweets – If you want to do further analysis offline.
  • Users most replied to and mentioned – You can find out who your competitor is engaging with the most.
  • Hashtags used – Find out the which hashtags your competitors are most frequently using.

The following image shows an example of the Twitter stats displayed.

twitonomy statistics
This is an overview on the activity of a particular competitor

The following shows who the person is interacting with the most.  This is really useful as these are probably people that you want to connect with also!

Twitonomy users most mentioned
Check out who the user is connecting with

Twitonomy is a really useful tool to view the overall status of an account and what’s really great about it is that you can get all of the above info using the free version.

3. Foller.me – What topics are my competitors talking about?

Foller.me provides useful Twitter stats on any public profile, such as:

    • Overall profile information (when they joined Twitter, location, bio, etc)
    • Topics: Find out what the topics your competitor talks about
    • Hashtags:  The most popular hashtags used by the user
    • Mentions: A list of user profiles the user has interacted with.  You can click on each profile and view details of this person.
    • Tweet analysis for the last 100 tweets
    • Time: You can view the activity time based on the latest tweets.
follerme
Profile details of any public twitter account

Foller.me is really an alternative to Twitonomy and you’d probably use one or the other depending on your preference.

4.  Tweetstats – Find out when tweets are sent

Tweetstats provides graphical reports which are mainly focused on the timing of tweets but it also provides some additional information related to content. If you want to find out what time your competitor is sending the tweets, the days of the week, the average number of tweets etc, then Tweetstats is useful for this.

      • Number of tweets sent per month
      • Overall timing of tweets by time of day
      • Average daily tweets
      • Average hourly tweets
      • Most users you reply to
      • Interface used to send tweets
      • Who you retweet the most
Tweetstats
You can select any particular month and zoom in to see more detailed analytics

 

5. Twittercounter – View all the important Twitter stats

Twittercounter provides graphs related to the follower growth over time. The tool will show you the following:

      • Are followers increasing for a user and if so how much
      • What is the comparison and growth rates of followers and how many you are following over time
      • Compare follower growth between you and a competitor
      • View prediction of follower growth over the next 30 days.
      • Set a milestone for follower growth and get an e-mail when you reach it
      • Compare the number of tweets sent with a competitor or someone else in your industry

Here’s a comparison of tweets sent by me and Jay Baer!

Twittercounter
Comparison on tweets sent with someone else in your industry

 

Note: Since we first published this article, Twittercounter became a paid tool, but there’s still a 2 weeks free trial that you can sign up for to get all of the above Twitter stats

6. Hootsuite  – Get a report on links sent

Hootsuite allows you to create 2 reports which you can run for free. After this you have to pay. One report that is quite useful is Owl.ly statistics. When when you send a tweet with a link and you use the Hootsuite website address shortener the link is shortened to owl.ly/<number>. When someone clicks on this link, Hootsuite records this so you can report on it. This is very useful to see which links are popular/not so popular!

Hootsuite Analytics
This provides a breakdown showing how many clicks you get back on the links shared

 

7. Twitter Analytics Dashboard by Twitter

Twitter also provides very useful analytics software where you can track details of your profile, Twitter stats, Twitter audience growth, impressions, engagement and much more.

Twitter analytics individual Tweet
View details of a specific Tweet

8. FollowerWonk – Show me detailed follower analytics

Followerwonk provides a lot of detailed reports on Twitter users, for example:

      • Social Authority Rankings
      • The user’s followers and their locations
      • Times of the day when followers are active

This tool has very rich functionality, but to get more than the above mentioned stats, you’ll need to sign up for one of their paid plans.

Follower wonk
Analysis of followers by country

 

9. Mentionmapp – Discover important Twitter conversations

Mentionmapp provides an analysis of who a person is interacting with based on their most recent tweets. You can also see who the people you are communicating with are communicating with!!! This is a great way of finding new relevant people to follow and engage with.

Mentionmapp
Being able to drill down on users is very useful

 

10. Buffer – Analytics on links shared

Buffer provides analytics on any tweets sent out so you can see the number of retweets, favorites, mentions, clicks and potential reach for any tweet sent out.

BufferApp
Monitoring the analytics on tweets are useful to see how popular/unpopular they are!

11. Tweriod – What is the best time to tweet?

Tweriod is another completely free Twitter analytics tool that analyses your account to work out when you should send out your tweets to get maximum exposure. You can see when most of your followers are online based on different times of the day and days of the week.

Tweriod
See what is the best time for you to tweet

Summary

If you’re serious about growing your presence on Twitter, you need to keep an eye on the key twitter stats and analyze your account (and you competitors’ accounts) regularly. This is the only way to understand what’s working/not working so you can optimize your efforts accordingly.

All of the free Twitter analytics tools we mentioned in this article provide some useful functionality that can help you improve your results on Twitter. Choose the tool that matches your goals and test it out on your account, your competitor’s account, or a key influencer in your industry.

Do you know of any other Twitter analytics tool that we didn’t mention? Which of the above tools would you use? I’d love to hear from you in the comments!

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