My wife laughed at me recently for having my laptop on the kitchen counter watching a video on how to cook a curry.  I’m certainly no cook but I found this a great way to learn as I watched and paused throughout the process.

You can waste so much time messing around with social media tools trying to get them to work. That’s why we produce some how-to videos as it saves you a lot of time and they are easier to understand than a document with lots of instructions.

In the following we’ll go through how to produce a video.

Software for Recording and Editing the Videos

There’s a huge variety of video recording and editing software available. Here are the tools that we use the most:

Screenflow – This is for your MAC and was originally recommended by Amy Porterfield. It costs $129 which is not expensive considering the functionality it provides. You record and then edit. Editing supports all the features you would need such as zooming in on particular items, cutting out bits of the screen that are not relevant, editing sound, and more.


ScreenFlow Records Voice Separate to Visuals So You can Replace Sound

Camtasia – Camtasia is the software we use to record or edit on the PC.  Although Camtasia is available on the MAC it’s not as feature rich as the PC version so that’s why we use Screenflow on the mac.

Garage Band – To record sound you can use Camtasia or Screenflow but we find that you can get better quality sound if you record using separate software and add this to your recording in Camtasia or Screenflow.

Garage Band

Garage Band can be used for Recording and Editing Sound

Tip – Setting up Garage band for ‘Podcast’ and selecting the option ‘Male Narrator Noisy’ produces great sound.

Microphones for Recording

Recording on built in microphones can produce acceptable quality but an external microphone will generally be better.

We have 2 external microphones and both produce good quality sound.

We use the Samson CO1U and also the Blue Snowball.  Both produce good quality sound.


The Blue Snowball is a Very Good Quality External Microphone

Process Followed

This is what works for us:

1. Step through the how to video and record using Camtasia or Screen flow.

2. Review the video and type out the final text you want to use.  When you record first you may not sound perfect so a lot of times we have to replace this.

3. Record voice on Garage Band or Audacity and follow the script while the recorded video is playing.  We don’t read word for word as we want it to sound natural but having the text typed out helps.

4.  Delete the sound from the Camtasia or Screenflow recording and bring in the sound from GarageBand/Audacity.

5.  Start the editing process. Sync up the sound, add in intro and closing slides, cut out any incorrect video or sound pieces, create some nice effects etc.

6.  Save video and then export to Youtube.

So there’s a bit of work required but the more you do it the easier it gets.

The easier way with

The process we outlined above may be a bit complex for some and requires learning how to use at least two different software tools as well as some video/sound editing skills.

As busy as marketers are, I know we’re all looking for easier options. I recently started using a tool called Wave video which provides exactly that – an easy to use online platform for creating videos. It’s main purpose is to help you create videos for sharing on social channels, but it can also be used for ‘how to’ videos.

While Screenflow lets you create more complex videos with lots of editing options, Wave gives you an option to quickly create simpler but effective how to videos.

Although this tool has a huge library of stock videos and clips across many categories, for your how to video you’ll probably want to use your own content i.e. photos, videos, and audio files.

Wave video editor

So for example, you can upload the video you previously recorded (or images that show you doing something) onto Wave and use their drag-and-drop style editor to trim the video, add text to it with different colors and effects, add background music from the available library, or even record your voice and add it to the video.

This can literally save you hours of time you’d otherwise spend editing video and audio files in separate tools.

Another great thing about Wave is that it also lets you include your logo and add a ‘call to action’ at the end of your video to encourage people to visit your site which is incredibly important for marketers.  

The pricing starts at $39/month. Use a promo code WXA_IanCleary by March 31, 2019 to get 30% off any annual plan.

How to produce a video is a question we often get asked.  I hope this post will help answer!