Promoting Your Blog Posts Through Twitter - A detailed guide

Tools and Techniques for Promoting Blog Posts through Twitter

TwitterOnce you have created great content, whether it is a blog post or an infographic, you can’t just publish it and hope that it does well.

You need to shift gears from content development to content marketing and promote your content so that it reaches the maximum audience possible. Twitter is probably the easiest network to promote content on for a few reasons.

  • Status updates are only 140 characters.
  • You can @reply to anyone about your content, regardless of whether they are following you.
  • There are tons of tools to help you share your content.

There are several different tools and ways to promote content on Twitter using status updates. Here are just a few of my favorites that have proven to be successful in driving traffic.

1. Tweeting Multiple Times

Chances are, your Twitter audience is composed of people all over the world. This means that not everyone will be online at the same time. One nice thing about Twitter is that if you are regularly tweeting several messages throughout the day, you can easily mix in two to three status updates about your new piece of content. The key is to mix up the text with each tweet. As an example, for this post  we could do:

  • How to Promote Your Content on Social Media (link)
  • ## Ways to Promote Content on Social Media (link)
  • What Are Your Favorite Ways to Promote Content on Social Media? (link)

This way, if someone does see two tweets for your content, you won’t sound like a broken record. You also get the benefit of seeing which title format resonates best with your audience. Tools like HootSuite and Buffer (or any Twitter management tool that allows scheduling updates) make it easy to share your content multiple times. Buffer in particular offers an easy way to create tweeting schedules for you to slot your updates in.

Buffer App Posting Schedule
Specify the times you want content to be sent out on twitter

They also offer easy to follow analytics to help you determine which time slots and title variations resonate best with your audience based on retweets, clicks, and favorites.

Buffer Tweet Analytics
Analytics provided on how successful your tweets have been!

If you’re not sure where to start when it comes to choosing which times are best to tweet your content, you can try Tweriod for free. It will examine your Twitter account and show you the times when the majority of your followers are online (based on their tweet schedule).

2. Mentioning People & Brands in Your Content

Since you can @reply to anyone on Twitter, it’s a good idea to mention any people, products, businesses, or brands that you discuss in your content on Twitter.

Tweet Mention
By mentioning a person or brand as part of the tweet you are more likely to get that tweet retweeted by them

This can increase the reach of your content exponentially. Just be sure to mention people on Twitter because they are in your content – otherwise it might come off as a spammy tweet.

Another great reason to do this is to attract business. Let’s say you have a target client list.  You could maintain this client list within a social relationship management tool such as Nimble. Then refer to it so you will remember to mention one or more of them in your content and your tweets.

There’s a free version of Nimble and it’s an excellent tool for building relationships so well worth checking out.

3. Twitter Chats

Twitter Chats are discussions on Twitter linked by a single hashtag. For example, people who want to talk about search engine marketing meet weekly on Thursdays for #SERPchat. If you have content that fits a particular chat’s theme, you can participate in the chat to see if there is a good time to share that piece of content with people on the chat.

Since Twitter Chats move at a fast pace, it’s a good idea to use TweetChat. It’s a free application that allows you to easily monitor, pause discussion, and participate in a Twitter Chat. Simply sign in with your Twitter account and then type in the hashtag for the Twitter Chat you want to join.

Twitter chats can be a great way to find a new audience to share your tweets

The key to Twitter Chats is to monitor them for a little while before jumping in. That way you can see how people tweet with each other and make sure that your content is well received vs. considered as spam.

4. Using Content to Answer Questions

People ask questions on Twitter – lots of them. Since you can reply to anyone on Twitter, you should try monitoring updates on Twitter to find out who is asking questions that can be answered with your content.

For example, let’s say you have an infographic comparing PC vs. Mac desktops. You can do a search for  “PC or Mac” ? –filter:links. This will show you anyone who is asking their audience opinions about whether they should get a PC or Mac.

Twitter Search Results
You can find people asking questions related to your content and answer them!

When you share your infographic with them, it will be viewed as helpful, not spammy since they asked about it. Chances are they will thank you for answering their question and maybe even share your answer with their followers.

The best way to keep up with your Twitter searches is to save them in a Twitter management tool like Hootsuite where you can view the results quickly in side-by-side columns.

Twitter Search Results in Hootsuite
In Hootsuite you can create a column which displays results of searches based on keywords

This way you can create multiple searches for your best pieces of content without having to perform the search over and over or find them in the Twitter interface.

What are your favorite ways to promote content via Twitter?




15 Responses to Tools and Techniques for Promoting Blog Posts through Twitter

  1. Good
    information but I have a question about the tweetchat, when you start to set up
    a sign in this information is given for your authorization:

    This application will be able to:

    Read Tweets from your timeline.

    See who you follow, and follow new people.

    Update your profile.

    Post Tweets for you.

    What exactly will the app do on your behalf? Looks like
    it will automatically follow new people on your behalf, change profile, and
    post tweets as me not sure if that’s permission I wish to give away. Any
    insight from using it yourself?

    • Hey Tim, it reads tweets from your timeline to display them within tweetchat. The other permissions are also to allow you to use the twitter functionality within the app.

      For example, ‘post tweets for you’. This means that within tweetchat you can reply to conversations and because you are not on then tweetchat has to post these tweets on your behalf.

      I hope that helps!

      Thanks for your feedback.


  2. This article was very informative. I had no idea that Twitter had so many tools to help one promote their tweets and blog posts. I recently learned the importance of tweeting your tweets numerous times a day to reach various followers. Programs such as HootSuite and Buffer would make tweeting at appropriate times so much easier! I wouldn’t have to make sure to send out those tweets numerous times a day. This article gave me a lot of insight of the tricks of Twitter!

  3. Twitter is a good way to advetise your business, as it comes under marketing tools.Twitter advetising may be called as a trick. It will probalbly increase traffic on your site and in your business too. Nice the way you started.

Leave a reply

[Free Training]
[Free Training]
[Free Training]
[Free Training]