when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it!
Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media.
Note: You should create a folder on your mobile device and add in any relevant apps. It’s much better to be organized and bunch them all together!
1. Catch up on blog content using Feedly
How often are you sitting around for 5 or 10 minutes waiting for a meeting to start, waiting for a bus, on a train etc.?
This is the perfect opportunity to catch up on the blogs you read.
Instead of visiting your favorite blogs every day, add them to Feedly and track them through this tool.
The mobile app is really nicely designed and it’s easy to read and share content from it.
2. Manage Twitter using Tweetbot
Tweetbot is an iPhone app for managing Twitter. It’s really nicely designed and easy to use.
It’s $9.99 to buy, which might put some people off, but it is worth it.
Here are some of the features:
- Mute people, keywords or tweet sources
- Monitor people liking or resharing your content in real time
- View analytics in real time (e.g. someone retweeting or favoriting your content)
- Quick reply from notifications
- The app was designed to be simple to use and customizable to your needs and it provides shortcut ways of completing tasks.
3. Catch up on your podcasts using Overcast
Overcast is my favorite app for catching up on podcasts.
My favorite features are being able to click a button to skip ahead (or back) in 30 second slots, speed up the conversation and automatically cut out any long pauses.
It’s simple to use and well worth a try.
4. Livestream to Facebook using Switcher Studio
You can go to Facebook and click a button to live stream but, if you want to have a bit more control and functionality, there are a few different live streaming apps available.
One of them is Switcher Studio, which is a mobile-based app with a desktop component. I heard about this originally when shared by my buddy Brian Fanzo.
You kick off the live streaming from your iPhone but then you can switch to various cameras or to a desktop view.
You can have nice backgrounds, swap to images, add your own branding, do post-production editing and more.
Share your imagery and videos using a variety of apps
You can’t pick just one app as you’ll have different requirements and each app offers something different. Here’s a selection of apps that are worth considering. Remember… people get bored seeing the same styles so even if two apps are very similar the templates they provide may be different so it’s still worth checking them out.
This is a relatively new app that allows you to put pretty cool filters on images. It’s like Instagram filters on steroids. Here’s an example:
Neat little app for adding text and changing image backgrounds. There’s a free, limited version but you’ll end up buying the additional backgrounds soon as you start using it.
An old favorite that provides great templates to add some spice to your images. Nice backgrounds, good text variations, colors etc. You can easily change the size and how the text is laid out on the screen using your fingers.
With Rhonna, you can resize an image to the correct dimensions, add text, and change backgrounds. It has a lot of similar functionality to Wordswag. You can also apply different background to images so these might appeal to you more than what is provided by Wordswag.
Ripl is a fairly new app where you add a series of images, pick a design and then it will create a video based on the images. Very simple to use and you create some nice videos.
Not to be confused with Boomerang for Gmail, this is an app provided by Instagram. You create a short video and it adds some funky animation to it.
Diptic is a great tool for creating photo collages. You specify the pictures, pick a layout, do some customization and then share it!
12. Color Splash
This is such a cool app. You pick a picture from your phone and it dulls down the the color. You then use your finger to highlight an area of the photo and it will change this to full color. See the example below where everything other than the hot air balloon is in black and white.
13 & 14. Manage your social media presence
If you want a more comprehensive tool for managing social media, a lot of the social media management tools, such as Agorapulse or Hootsuite, provide mobile versions of their management tools.
Agorapulse, for example, has a really nice user interface. Buffer’s mobile app is another iPhone tool that is simple and easy to use with a good design.
15. Create imagery using Canva
Canva provide a very use to use, template driven, tool to build images. You can now build them on your iPhone app!
There are so many apps available for our mobile devices and, at times, we rely on our desktops. But, when you get used to using mobile, you’ll end up saving time as you’ll be able to catch up with everything when you’re out and about. Also, if you have easy editing apps you can customize your pictures before you share them.
What are your favorite apps?