Social Media Marketing Plan - A Daily Routine | RazorSocial

A Daily Routine for Social Media

Daily Routines Social Media

Social media marketing takes up far too much of your time.  It’s frustrating, it’s hard to keep up and interferes with other work of higher priority!

But if you have a good daily routine and the right tools you can save a significant amount of time.

Social media accounts for over 18% of our time spent on line.  This is just the average, if you run a business and are active on social media this may be more.

Here is a routine we follow with a range of tools we use.  Let us know if this routine will help you and what you could suggest to make it even better.

1. Write Content

Maybe you’re not a natural writer but you don’t need to be.  You just need to get into the habit of writing content.    Content comes in two forms:

a). Short Content – This is where you just write some tweets or facebook updates engage with your audience. Or search through your twitter stream to look for people to interact with.  You don’t necessarily need a plan for this, you just need to limit the time you spend on it. Hootsuite is great for doing this but spend some time learning how to use Hootsuite and the great functionality is provides so you save time.

b). Long Content! – This is where you should set aside focussed time to write your blog posts, podcast, create your video or add to your eBook.  A focussed time where you need to set a deadline.

If you write blogs here are 2 tools that will help remove some distractions.

Freedom – This app locks you out of the internet.  There have been many studies about multi-tasking and it just doesn’t work.  So if you don’t need access to the internet when you write your content then block it off using Freedom.

AntiSocial – This app blocks you off from the more social parts of the internet for example Facebook and Twitter.  If you need access to the internet but don’t want to be distracted by Facebook, Twitter email etc then antisocial is great.  Unfortunately it’s only available on the mac but I’m sure there’s an equivalent windows version.

2. Share Great Content

You don’t want to share your content all the time so it’s essential to read other content.   Subscribe to a range of blogs and use a reader application such as Feedly to read the articles.  We wrote a recently article on how to use feedly with bufferapp.  You read the content with feedly and share it out at suitable times using buffer (which schedules delivery of content to a variety of social media platforms at pre-determined times.


Feedly and Buffer
Easily find and share content using Feedly


There are a variety of other tools you can  use to find great content and one them is Triberr who was founded by  Dino Dogan.  You can join tribes that are relevant to your business and find great articles worth sharing.

As you browse through Triberr you see a summary of an article and if it’s of interest you can view the article and then share it out.  The following is an example of an article by Ted Rubin that was excellent.


Triberr for content sharing
Triberr helps find great content worth sharing

3.  Nurture Relationships

The most important part of your social media day is building and nurturing relationships.  Find new people to interact with and interact more with your existing contacts.

Nimble is an excellent tool to manage relationships.  You can monitor a list of people, view all their social activity and it will also display when you last interacted with a person.  This helps to ensure that you stay in contact with people.    Take a couple of minutes each day and interact with a few of your great contacts.  Even if it is just to send them a tweet saying hello and asking them how they are doing.

The example below shows Nimble tracking when I last contacted interacted with Aaron Lee.


Nimble Social Relationship Manager
Nimble is great for managing relationships with people.


4.  Connect with New People

Through social media you can build our network every day.

a). Browse through your twitter stream and find relevant people sharing great content.

b). Use ManageFlitter or Socialbro to find new people.

c). Read more! – You may have a list of blogs that you subscribe to but you can also find new people by reading relevant online magazines, searching for other blogs in your industry and more.  A great way to connect with new people.

5.  Check Your Analytics

It’s important to check your analytics on a daily basis.  Check what posts your created got shared the most, which tweets were useful, what traffic you got on your site.  This all helps you prepare for the next day!

So that is some of our daily tasks we perform on social media.

It would be really helpful if you shared your tips or just give us some feedback!

25 Responses to A Daily Routine for Social Media

  1. I think it’s hilarious that we have to even consider apps that lock us out of the Internet to force us to be productive and write, perform work without the distractions of the Internet. I definitely agree time management is becoming a more critical skill with any job when you have access to the full Internet and its distractions. I hadn’t heard of ManageFlitter before will have to check it out.

    • Thanks Justin, I think multi-tasking is a sin! It’s proven to be unproductive so locking yourself out of social sites/e-mail when you don’t need access can be very useful! Are you a multi-tasker? Would you agree that it’s not productive? Would love to hear your thoughts.

      • Yes, I am guilty of being a multi-tasker (switcher), I have to be. I spend all day 8 hours a day on conference calls, if I don’t do some multi-tasking I won’t get anything done. Human brains don’t really multi-task, we can’t parallel process, we task switch, switching back and forth to each task we try to do at the same time. I am more efficient than some, but this is why I rely on automation for much of my social media communication, so that I can free up my time for other things.

        I do however have the ability to focus on an article, task, assignment and let nothing distract or deter me from it. If I have to write a document, prepare instructions, focus on something, I am fully capable of not letting anything else get in the way. I just minimize all Windows on my desktop and focus on the 1 app window that needs my focus for example.

        • Great stuff Justin. I try not to multi-task but sometimes it’s hard not to! Being able to focus on one task and setting a time limit is so effective! Thanks for your comments, I love teasing out this!

  2. Thanks Ian, I’m reasonable good with the time I spend online, so was just browsing your article (found on triberr) to check it was suitable to share. It is by the way. Anyway, while scanning your mention of nimble caught my eye, so I’m off to share via buffer (which I love) before checking out nimble. Thanks

    • Hey Liza, Nimble is great and it’s improving. Jon (founder of nimble) is a real visionary and I knows that it requires to build and maintain relationships. Thanks for your feedback. Ian

    • Hey Mig, thanks for your feedback. I go through stages of doing multi-tasking and then I haul myself back in and start focussing on one task. It’s definitely more productive! Good luck trying out the apps and I really appreciate you stopping by. Are you going to reduce multi-tasking?

  3. Great post. I think I have a.d.d. or shiny object syndrome. Staying focused and on task is hard for me. Another tool one of my mentors has mentioned which I am going to try is an egg timer. Set it for whatever time you think is needed or as long as you can honestly focus and do your task until the timer goes off.

    • Hey Mike, if an egg time works then use it!! I schedule out my day on my calendar. It’s amazing how much more you can get done when you have a deadline. Thanks for the feedback! Ian

  4. Great blog which keeps reminding me of my short comings. You keep telling us how to do it, so it is up to us.

  5. I think this article is full of good tips, but it doesn’t live up to its title, as it does not recommend a ‘daily routine’ as such.
    Personally, I respond to e-mails and Social Media comments/ connections first thing in the morning, again at lunchtime and finally at close of business.
    What I tend to do is pre-prepare a Social Media feeds on alternate days, and I try to schedule no further than 2 days in advance to avoid any risk of embarrassment or irrelevance; this takes about an hour all in all, as I try to research and read through all the copy I wish to share to maintain quality control. After all, if you can’t be bothered to read through the material being broadcast on your feed, why should you expect other to do so?
    On the days I don’t pre-prepare my Social Media feeds, I try to stay clear of HootSuite et al so I can focus exclusively on work for my clients and the drafting of my own original copy to be shared at a later date on my feeds.
    Admittedly, the above may be a little skewered for a ‘normal’ business, as I do work in Social Media and I have to pay it more attention than others would have to.

    • Hey Nick, thanks for your feedback. You’re right I could have laid it out more like a schedule and give a clearer guideline to my routine! Thank you so much for adding to the conversation, I really appreciate your input! Ian

  6. I may just have to hop on the Nimble bandwagon, I’ve been using spreadsheets but those aren’t auto-updated so it seems like a great tool. Thanks so much for sharing!

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