About - RazorSocial

Meet the Founders

The people behind the brand make the brand


Never in a million years did I think I would be known as the social media/content marketing “tech and tools guy” and be the blood, sweat and tears behind one of the most trafficked social media /content marketing blogs in the world.


May you never say never… : )

My name is Ian Cleary – I’m a proud Irishman and the founder of RazorSocial.

RazorSocial is dedicated to helping others become insanely productive and efficient in social media through the use of online tech and tools – so no entrepreneur gets left behind. Most people are afraid or unsure how to go about making online marketing work for them we’re here to help set the record straight so you don’t waste precious time.

Our training programs teach you how to streamline your online efforts and create a digital marketing engine. One that builds you a consistent stream of leads and then turns those leads into profits.

How it all started…

I spent over 15 years in the technology industry managing, delegating, and streamlining tech divisions for other companies, and it became clear I needed a new challenge to keep me on my toes. So I picked entrepreneurship.

After being a shareholder of several tech companies that floated on Nasdaq or got acquired, it was time for a new adventure so I thought, “Why not build a global company?”

And when you want to go global, you absolutely have to know people in high places. When I started RazorSocial I didn’t know a soul.

But I knew developing game-changing relationships would give me the leverage I needed to create rapid growth.

I hustled, flew all over the world, bought beers and dinners, offered free advice and developed key relationships that led to…

  • A tribe of over 20,000 subscribers in less than two years
  • Over 1 million visitors on Razorsocial in 2014
  • Being named a Top 10 Twitter Maverick
  • Being ranked one of the Top 40 Digital Strategists in the world
  • Being deemed one of the Top 50 Content Marketers in the world
  • Me becoming a globally recognized influencer
  • Becoming a speaker at Social Media Marketing World, Content Marketing World, MarTech, Boom Social, TBEX, and many other high profile entrepreneurial events throughout the world
  • Requests to write for cool people and cool companies like VentureBeat, Entrepreneur.com, Content Marketing Institute Social Media Examiner and Huffington Post
  • RazorSocial becoming a recipient of the SME 2013, 2014, and 2015 Top 10 Blog Awards

I don’t tell you this to boast. I offer it as proof that it can work for you.

The secret is in knowing how to make something really work for you. When you understand how powerful social media and online marketing is and then become an empowered user of the right technology and tools to move you forward, your business can take a quantum leap.

Now let’s go build your marketing engine.


I am the  the Chief Operations Officer of RazorSocial. Ian sometimes says I’m the the glue that holds the company together using my impeccable organizational and growth skills.

As well as being Ian’s business partner I’m also Ian’s wife.

After years working in the software industry, I and my then future husband dreamt of working for ourselves, building a family, and having the time and freedom to enjoy one another’s company without planning our lives around someone else’s business or schedule.

So that’s exactly what we did…

I quit the cubicle. While Ian traveled the world speaking and networking for RazorSocial, I oversaw and developed the training and consulting part of the business. An educator by nature, I worked with Ian creating training programs to train thousands of eager entrepreneurs worldwide.

With a background in creating training material for software companies and with a keen eye for design I have a unique ability to deliver world-class visual training to make social media easier to learn and fun to use. In essence, I bring a human touch to the technology world.

Aside from a mean badminton game or two, I also enjoy spending time with my three children, relaxing into some binge movie watching or listening to my husband’s new plans for world takeover.


We constantly evaluate social media tools and the vast majority of this software is provided for free to us to evaluate.

On this site we do use some affiliate links for products that we recommend. We only promote affiliate programs that we believe will be relevant and useful to our readers. When we’re doing a post on tools we include the best tools possible irrespective of whether they have an affiliate scheme in place or not. We do not make a note every time we use an affiliate link, but if you see a link that has our domain name with a /go/ attribute, you should assume that it is an affiliate link, and we are getting the commission.


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