About us

Providing 'How to Training' and simplifying the technical side to marketing your business online

Want help to market your business more effectively online?

The amount of options to market your business online is daunting and there is so much to learn. It doesn’t help that it changes every day!

And think about all the technical stuff you need to learn? You need to understand analytics, conversion optimization, SEO, know which tools to use and much more.

It’s daunting for businesses.

We are here to help. We provide actionable ‘How to’ training and simplify all the technical areas of online marketing and we have a specialist knowledge in social media.

You want to implement and get results!

About me…

My name is Ian Cleary – I’m a proud Irish man and the founder of RazorSocial. As well as being a serious entrepreneur, I’m also fun to hang around with!

Did I ever tell you about that time I did break dancing at a conference? That’s another days story!

People say that I’m approachable, friendly and very driven. They also say that I have strong technical and online marketing skills and I’m great at sharing this knowledge.

Are you looking for a better system for social media or content marketing?

Do you want a streamlined process that will save time and generate better results?

Do you want to upskill in all the technical side to online marketing? 

Well… that’s what we’re about.

It’s important to get the right strategy but once that is place you need to focus on implementation.

Our training is mainly focussed on small businesses looking to market their products/services or Marketers that are selling marketing services.

How it all started…

I spent over 15 years in the technology industry managing, delegating, and streamlining tech divisions for other companies, and it became clear I needed a new challenge to keep me on my toes. So I picked entrepreneurship.

After being a shareholder of several tech companies that floated on Nasdaq or got acquired, it was time for a new adventure so I thought, “Why not build a global company?”

And when you want to go global, you absolutely have to know people in high places. When I started RazorSocial I didn’t know a soul.

But I knew developing game-changing relationships would give me the leverage I needed to create rapid growth.

I hustled, flew all over the world, bought beers and dinners, offered free advice and developed key relationships that led to…

  • A tribe of over 20,000 subscribers in less than two years
  • Over 1 million visitors on RazorSocial in 2014
  • Being named a Top 10 Twitter Maverick
  • Being ranked one of the Top 40 Digital Strategists in the world
  • Being deemed one of the Top 50 Content Marketers in the world
  • Me becoming a globally recognized influencer
  • Becoming a speaker at Social Media Marketing World, Content Marketing World, MarTech, Boom Social, TBEX, and many other high profile entrepreneurial events throughout the world.
  • Requests to write for cool people and cool companies like VentureBeat, Entrepreneur.com, Content Marketing Institute, Social Media Examiner, and Huffington Post.
  • RazorSocial becoming a recipient of the SME 2013, 2014, 2015 and 2016 Top 10 Blog Awards.

I don’t tell you this to boast. I offer it as proof that it can work for you.

The secret is in knowing how to make something really work for you. When you understand how powerful social media and online marketing is and then become an empowered user of the right technology and tools to move you forward, your business can take a quantum leap.

RazorBlazers club and let’s work together.

Want better results from social media?

My focus is on implementation and getting results. I’ll share tools and tactics that you can implement now to save time on social media and increase revenue generated.


I am the Chief Operations Officer of RazorSocial. Ian sometimes says I’m the the glue that holds the company together using my impeccable organizational and growth skills.

As well as being Ian’s business partner, I’m also Ian’s wife.

After years working in the software industry, I and my then future husband dreamt of working for ourselves, building a family, and having the time and freedom to enjoy one another’s company without planning our lives around someone else’s business or schedule.

So that’s exactly what we did…

I quit the cubicle. While Ian traveled the world speaking and networking for RazorSocial, I oversaw and developed the training and consulting part of the business. An educator by nature, I worked with Ian creating training programs to train thousands of eager entrepreneurs worldwide.

With a background in creating training material for software companies and with a keen eye for design I have a unique ability to deliver world-class visual training to make social media easier to learn and fun to use. In essence, I bring a human touch to the technology world.

Aside from a mean badminton game or two, I also enjoy spending time with my three children, relaxing into some binge movie watching or listening to my husband’s new plans for world takeover.


We constantly evaluate social media tools and the vast majority of this software is provided for free to us to evaluate.

On this site we do use some affiliate links for products that we recommend. We only promote affiliate programs that we believe will be relevant and useful to our readers. When we’re doing a post on tools we include the best tools possible irrespective of whether they have an affiliate scheme in place or not. We do not make a note every time we use an affiliate link, but if you see a link that has our domain name with a /go/ attribute, you should assume that it is an affiliate link, and we are getting the commission.


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