Want to promote your marketing tool or figure out how marketing tech can help you?
The amount of options to market your business online is daunting and there is so much to learn. It doesn’t help that it changes every day!
And think about all the technical stuff you need to learn? You need to understand analytics, conversion optimization, SEO, know which tools to use and much more. And all the new marketing tools!
So we help marketing tool providers market their tools by introducing them to our audience. And we also help our audience figure out how to take advantage of marketing tech to grow your business.
About 4 years ago I had this idea of launching a social media tools blog.
With 15 years experience in the software industry and 5 years in the social media industry it made sense to come up with blog focused on social media tech.
As well as having a unique blog I listed out the top 100 social media influencers in the world and was determined to become one of them through relationship building and adding value.
I was based in Ireland so I had a bit of a challenge on my hands.
Within 6 months of launching the blog I won an award as one of the top 10 social media blogs in the world in a competition run by Social Media Examiner. I won this award for the next 4 years.
While that was happening I started speaking at conferences all over in the world and started appearing on the lists of the top social media and content marketing professionals globally.
Fast forward today and we’ve built a really good business. We evolved the blog to focus on marketing technology, I get to travel around the world to speak at the conferences and we’ve build up a great customer list.
But the story continues….tune in for the next part of our journey
My Business partner…
I am the Chief Operations Officer of RazorSocial. Ian sometimes says I’m the glue that holds the company together using my impeccable organizational and growth skills.
As well as being Ian’s business partner, I’m also Ian’s wife.
After years working in the software industry, I and my then future husband dreamt of working for ourselves, building a family, and having the time and freedom to enjoy one another’s company without planning our lives around someone else’s business or schedule.
So that’s exactly what we did…
I quit the cubicle. While Ian traveled the world speaking and networking for RazorSocial, I oversaw and developed the training and consulting part of the business. An educator by nature, I worked with Ian creating training programs to train thousands of eager entrepreneurs worldwide.
With a background in creating training material for software companies and with a keen eye for design I have a unique ability to deliver world-class visual training to make social media easier to learn and fun to use. In essence, I bring a human touch to the technology world.
Aside from a mean badminton game or two, I also enjoy spending time with my three children, relaxing into some binge movie watching or listening to my husband’s new plans for world takeover.
We constantly evaluate social media tools and the vast majority of this software is provided for free to us to evaluate.
On this site we do use some affiliate links for products that we recommend. We only promote affiliate programs that we believe will be relevant and useful to our readers. When we’re doing a post on tools we include the best tools possible irrespective of whether they have an affiliate scheme in place or not. We do not make a note every time we use an affiliate link, but if you see a link that has our domain name with a /go/ attribute, you should assume that it is an affiliate link, and we are getting the commission.
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