Looking to leverage content marketing to grow your business online?
The number of options to market your business online can be overwhelming. There’s so much to learn and it doesn’t help that things change every day!
But growing your business online really comes down to three things: content, relationships, and technology to help make your marketing efforts more efficient. If you create great content you’ll attract an audience, you’ll build a social following, you’ll get Google traffic, and more.
If you work with the right people and use the right tools, you can create a very efficient process.
We have a relatively small team with a global presence and we’re here to help you grow your business online. We work with international brands across a broad range of industries, as well as with marketing tool providers because of our technology background.
About 4 years ago, my new software project failed and I couldn’t come up with a great idea for a business. With 15 years’ experience in the software industry and 5 years in the social media industry, it made perfect sense to launch a blog focused on social media tools and technology.
In addition to building a unique blog, I listed out the top 100 social media influencers in the world and was determined to become one of them through relationship building and adding value.
I was based in Ireland so I had a bit of a challenge on my hands.
With a bit of luck and a lot of hard work our business started to grow quite quickly.
Although I became known as the ‘social media tools guys’ what I focussed on was producing great content and building relationships. I don’t think about fans or followers or think that technology is the only thing that makes the difference between you and your competitors. I believe a focus on delivering stratetic content that attracts your ideal audience and focussing on building relationships with the right people is what you need in todays competitive world.
Our main business now is working with clients all around the world on our marketing consultancy or training programs focused primarily on content marketing and relationship building (e.g. influencer programs).
We get business through content marketing!!! If you want to generate more sales online – contact us today!
My Business partner…
I am the Chief Operations Officer of RazorSocial. Ian sometimes says I’m the glue that holds the company together using my impeccable organizational and growth skills.
As well as being Ian’s business partner, I’m also Ian’s wife.
After years working in the software industry, I and my then future husband dreamt of working for ourselves, building a family, and having the time and freedom to enjoy one another’s company without planning our lives around someone else’s business or schedule.
So that’s exactly what we did…
I quit the cubicle. While Ian traveled the world speaking and networking for RazorSocial, I oversaw and developed the training and consulting part of the business. An educator by nature, I worked with Ian creating training programs to train thousands of eager entrepreneurs worldwide.
With a background in creating training material for software companies and with a keen eye for design I have a unique ability to deliver world-class visual training to make social media easier to learn and fun to use. In essence, I bring a human touch to the technology world.
Aside from a mean badminton game or two, I also enjoy spending time with my three children, relaxing into some binge movie watching or listening to my husband’s new plans for world takeover.
We constantly evaluate social media tools and the vast majority of this software is provided for free to us to evaluate.
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