Free Twitter Analytic Tools: The Ultimate Guide

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Anaylze twitter competitors

Analysing your account or your competitors Twitter account can identify key areas which effect the number of followers, your engagement and the success you have on Twitter.

When was the last time you analysed your twitter account or your competitors?

What are they doing that you should be?

Well fear no more, we have some free twitter analytics tools for you to help you do a deep dive.

These are all third party twitter tools we have not covered any analytics provided directly through Twitter.

 

1. Twitonomy – Get an overall view

Twitonomy is quite a comprehensive twitter anlaytics tool that can be used to analyse your account or your competitors.  To run the tool just connect to your twitter account and then enter in your competitors twitter address.

Twitonomy will provide:

  • Details on lists – You can view all the lists that your competitor are part of.  This can be useful to find other twitter followers you should engage with and also people that create the lists.
  • Overall statistics on the user – You can see how many tweets sent, the time of the day the tweets are sent, how often content is retweeted.
  • Most popular content – View the content that is retweeted the most and the tweets sent that were favorited the most.
  • Download and print tweets – If you want to do further analysis offline
  • Users most replied to and mentioned – You can find out who your competitor is mostly engaging with.
  • Hashtags used – find out the most common hashtags used by your competitor

 

The following image shows an example of the overall statistics displayed.

 

twitonomy statistics

This is an overview on the activity of a particular competitor

 

The following shows who the person is interacting with the most.  This is really useful as these are probably people that you want to connect with also!

 

Twitonomy users most mentioned

Check out who the user is connecting with

 

Twitonomy is a really useful tool to view the overall status of an account and any information provided above was done using the free version.

 

 2.  Tweetlevel – Find out your competitors influence type and score

Tweetlevel can provide an analysis on a hashtag but also on a particular twitter account.

When it analyzes the account it rates each person out of 100 and then assigns a category to the person.

As you can see Mark in the review below has scored very highly and is rated in the ‘Amplifier’ category.  This means that if Mark picks up your content it’s going to be noticed.

 

Mark Schaefer

Mark gets very high scores on twitter as expected!

 

The other categories are as follows:

  • Idea Starters – They may not have a huge following but their content still gets shared.
  • Curators – They collate information about a specific topic and are frequently sought after for advice.
  • Commentators – Individually they have little influence, they may add comments without greatly contributing to the conversation.
  • Viewers – They observe but don’t contribute.

You can use this tool to analyze your own company/personal profile and your competitors to see where you rate compared with your competitors.

In the image above you also see specific scores, they are explained as follows:

  • Influence score – A high influence score means that you are a twitter superstar with a large number of followers who find what you say is very interesting.
  • Popularity scoreThis is related to the volume of twitter followers you have
  • Engagement score –  this is a rating based on how much people engage with you.
  • Trust score – this is how often your content is retweeted, if it’s retweeted a lot people must trust you.

 

3.  Simply Measured – Produce a report exportable to Excel or Powerpoint

Simply Measured provides an analytics tool but they also provide a range of free reports for Twitter, Facebook etc.  The reports are laid out in nice graphics which are exportable to Excel or Powerpoint.  This is great if you want to do further analysis on the content or you want to present your findings.

In the report it will display:

  • Top keywords within follower profile descriptions
  • Followers top time zones
  • Followers chart by number of followers (i.e. the ones with the highest number of followers)
  • Followers by date of last tweet
  • Users by number of followers
  • Users by total tweets

 

Here is an example of a chart which shows the words that are most used in tweets by a competitor.  This is useful to see overall what they talk about on their Twitter account.

 

SimplyMeasured

Analysis of followers using most used keywords

4. Foller.me – What topics are my competitors talking about?

Foller.me provides other useful statistics.  For example:

  • Overall profile information for the person
  • Topics: Find out what the general topics your competitor talks about
  • Hashtags:  The most popular hashtags used by the user.
  • Mentions: A list of user profiles the user has interacted with.  You can click on each profile and view details of this person.
  • Tweet analysis for the last 100 tweets

 

follerme

Profile details of any public twitter account

 

Foller.me is really an alternative to Twitonomy you’d probably use one or the other depending on your preference.

 

5.  Tweetstats – Find out when tweets are sent

Tweetstats provides graphical reports which are mainly focussed on the timing of tweets but also provides some additional information related to content.

If you want to judge what time your competitor is sending the tweets, the days of the week, the average number of tweets etc, then Tweetstats is useful for this.

  • Number of tweets sent per month
  • Overall timing of tweets by time of day
  • Average daily tweets
  • Average hourly tweets
  • Most users you reply to
  • Interface used to send tweets
  • Who you retweet the most

 

Tweetstats

You can select any particular month and zoom in to see more detailed analytics

 

6. Twtrland – View a detailed profile for a user

Twtrland provides a nice overall view of a profile for a user.  In this it includes:

  • Number of retweets and replies per 100 tweets
  • Tweet distribution – this gives an idea if the account is just sending all links, replies, retweets etc
  • Famous words – the tweets that got the most retweets.
  • Detailed follower analysis showing top followers, followers by country
  • You the user is connecting with
  • View users with a similar profile

 

Twtrland

Here’s an view of part of a profile analysis

 

7. Twittercounter – Tell me the stats

Twittercounter provides graphs related to the follower growth over time.  View this to see:

  • Are followers increasing for a user and if so how much
  • What is the comparison and growth rates of followers and how many you are following over time
  • Compare growth of following with you and a competitor
  • View prediction of follower growth over the next 30 days.
  • Set a milestone for follower growth and get an e-mail when you reach this
  • Compare number of tweets sent with a competitor or someone else in your industry

 

Here’s a comparison of tweets sent by me and Jay Baer!

 

Twittercounter

Comparison on tweets sent with someone else in your industry

 

8. Twitaholic – Who am I competing against

Twitaholic is a directory of Twitter users, based on this directory it provides some overview information.  It appears to be linked within Twittercounter.  If you want more detailed status you are sent to there for more.

But what is useful is to see is where you are rated in terms of number of followers and this can be displayed by city.  I’m number 19 in terms of most followers in Dublin and I can see who else is on the list.  These could be a good source of people to follow.  Particularly if you have location relevant business (Hotel, Restaurant etc).

 

Twitaholic

View stats based on twitaholic users

 

 

9. Hootsuite  - Get a report on links sent

Hootsuite allows you to create 2 reports which you can run for free.  After this you have to pay.  One report that is quite useful is Owl.ly statistics.

When when you send a tweet with a link and you use the Hootsuite website address shortener the link is shortened to owl.ly/<number>.  When someone clicks on this link Hootsuite records this so you can report on it.  This is very useful to see which links are popular and not so popular!

 

Hootsuite Analytics

This provides a breakdown showing how many clicks you get back on the links shared

10. Tweetreach – How far did your tweet go

Tweetreach provides you analytics based on up to 50 tweets related to the tweet you sent out.  If you tweet out a link you can view details of 50 of the retweets sent out.  There is a paid report which gives full details.

Overall it shows:

  • 50 contributors that shared out your tweets ordered by number of followers
  • Tweet timeline showing recent tweets
  • Overall impressions for the last 50 retweets (i.e. number of followers that got the tweets)
  • Exposure – This is the same as impressions but it’s not unique (i.e. some users received the tweet twice)

 

Tweetreach

This shows the influential people and more recent tweets

11. Topsy – Find Popular tweets!

Topsy lets you search through twitter and find information such as what were the most popular tweets containing keywords in the last day, week, month or all time.  This is useful to see how popular particular topics are!

 

topsy

View the most popular tweets for particular keywords

 

You can also filter this further and display the most popular tweets with these keywords that contained photos or videos and view these pictures and videos without leaving topsy.

There is also functionality with Topsy to view a comparison of 3 twitter accounts in relation to the volume of tweets sent over a specific period.

12. FollowerWonk – Show me detailed follower analytics

Followerwonk provides a lot of detailed reports on Twitter users, for example:

  • Twitter search to find relevant people to follow
  • Detailed reports comparing multiple twitter users
  • Detailed follower analytic reports

Other functionality is paid.

 

Follower wonk

Analysis of followers by country

 

13. Mentionmapp

Mentionmapp provides an analysis of who a person is communicating with their most recent tweets.  You can also see who the people you are communicating with are communicating with!!!    This is a great way of finding new relevant people to follow and engage with.

 

Mentionmapp

Being able to drill down on users is vey useful

 

14. Buffer – Analytics on links shared

Buffer provides analytics on any tweets sent out so you can see how many retweets,favorites, mentions, clicks and potential reach on any tweet sent out.

BufferApp

Monitoring the analytics on tweets are useful to see how popular/unpopular they are!

15. Tweriod – What time of time should I send my tweets?

Tweriod does an analysis on your account to work out what the best time to tweet is.  You can see when most of your followers are online based on different times of the day and days of the week.

 

Tweriod

See what is the best time for you to tweet

16. Vizify – Visual analysis of my conversation topics

Vizify provides an analysis of your twitter account showing you what you talk about most on Twitter.  You can then drill down and view the tweets related to these categories.

 

Vzify

Drill down on each category to view the tweets

 

Summary

It’s very useful to sit back and perform some analysis on your account and your competitors to see what improvements can be made.  Each of the tools above can provide some useful functionality.  Pick out the tool most relevant to your business and test it out on your account, your competitor or a key influencer in your industry.

Is there any tool we’re missing?  What would you like to add?  What tool would you use?

 

 

 




 

About the author

Ian Cleary

Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.

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  • Mary Green

    Great post Ian, you know, there was one I thought you would for sure include, Sprout Social, their stats and reporting are really useful. Of course though, you did cover soo many and did a great job of that. This should bring in a lot of traffic for you. It’s a great post. I might have to steal some of these links for my directory ;) hope you don’t mind.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Mary, I only included the free ones!
      Thanks for your feedback, you are more than welcome to add some onto your directory, I took some from your directory and put onto mine!!! Thanks, Ian

      • Mary Green

        Wow, now if I could only READ the title of the post instead of getting all excited to see a list of tools (facepalm) :) Is your directory public?

        • http://www.razorsocial.com/ Ian Cleary

          Hi Mary, it’s a directory not fit for public consumption yet but I’m going to do a blog post soon with all the tools in the post! Ian

  • http://www.omkarmishra.in/ Omkar Mishra

    Great List to Bookmark @iancleary:disqus ..Thanks

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Omkar.

  • http://unionmetrics.com/ Sarah

    Thanks for the TweetReach mention– much appreciated!

    -Sarah, Content Marketing Specialist
    Union Metrics, Fine Makers of TweetReach & Union Metrics for Tumblr

    • http://www.razorsocial.com/ Ian Cleary

      Hey Sarah, no problem at all, thanks for your comment!

  • http://www.apps-training.com.au/ Apps Training

    cool

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!!

  • http://edgysocialmedia.com Tara Husband

    I couldn’t wait to try!

    • http://www.razorsocial.com/ Ian Cleary

      Cool, thanks Tara!

  • Donna M. Young

    This list totally rocks, @iancleary:disqus ! Great info, and best of all free!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Donna!

  • Javier

    Great post Ian! Thanks, I miss here Tweet Binder to analyze hashtags here, but the rest are great tools. Thanks for sharing!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you, yes it’s hard to include everything!

      • Javier

        Thanks! I love this post Ian.

        • http://www.razorsocial.com/ Ian Cleary

          Thanks Javier

  • http://www.pammarketingnut.com PamMktgNut

    Awesome List @iancleary:disqus ! Thank you :)

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Pam! See you in San Diego in a couple of months!!

  • http://goodrequirements.com Jeffrey Davidson

    Great list. I also like SocialBro. They have a great app that integrates with Google Chrome. The free version doesn’t provide as detailed an analysis, but I’ve found it’s good enough for my purposes.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Jeffrey, Socialbro is a great app! Ian

  • JenniMarc

    Have you heard about Secondsight Analytics? It is a sentimental analysis tool that one of my friends suggested to me. I am using it and it’s working perfectly fine for me. It measures brand sentiments and also provides a detailed volume based sentimental analysis, keyword counts and influencers for both facebook and twitter. It’s very easy to understand and the quality makes me feel that Secondsight Analytics is a perfect choice. As Topsy is already acquired by Apple, i feel SecondSight has high chance to become an alternative for Topsy too.

    U can check out this link http://www.secondsightanalytics.com . I think they also give a 10 day free trial these days.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Jenni (is that right?), I haven’t heard of it and I’m just after signing up. Thank you so much for sharing! How much does it cost?

      • JenniMarc

        Hi Ian.. Good to know that you have tried it out.. After all my effort of posting a comment did not go wasted.. :) Ian, even I am not sure of the cost part, since I am also using the trial version. Since I found it good, I thought it would be great to give a shout and let people know.

        From what I have understood, the trial version offers only Facebook analysis. I think I will try getting in touch with them to know about the actual costs. By the way, what did you like the most in the tool?

      • JenniMarc

        Hi Ian.. Even I am not sure of the cost part, since I am also using the trial version. I found it good, and thought it would be great to give a shout and let people know of it.

        From what I have understood, the trial version offers only Facebook analysis. I think I will try getting in touch with them to know about the actual costs.

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