Analysing your account or your competitors Twitter account can identify key areas which effect the number of followers, your engagement and the success you have on Twitter.
When was the last time you analysed your twitter account or your competitors?
What are they doing that you should be?
Well fear no more, we have some free twitter analytics tools for you to help you do a deep dive.
These are all third party twitter tools we have not covered any analytics provided directly through Twitter.
1. Twtrland – Find influencers
Twtrland is great tool identifying influencers and drilling down on profiles of individual people. Information is categorized into 60,000 categories so you can find relevant people within any of these categories and then you can apply further filters to further target (e.g. country).
Twtrland provides a nice overall view of a profile for a user. In this it includes:
- Number of retweets and replies per 100 tweets
- Tweet distribution – this gives an idea if the account is just sending all links, replies, retweets etc
- Famous words – the tweets that got the most retweets.
- Detailed follower analysis showing top followers, followers by country
- You the user is connecting with
- View users with a similar profile
2. Twitonomy – Get an overall view
Twitonomy is quite a comprehensive twitter anlaytics tool that can be used to analyse your account or your competitors. To run the tool just connect to your twitter account and then enter in your competitors twitter address.
Twitonomy will provide:
- Details on lists – You can view all the lists that your competitor are part of. This can be useful to find other twitter followers you should engage with and also people that create the lists.
- Overall statistics on the user – You can see how many tweets sent, the time of the day the tweets are sent, how often content is retweeted.
- Most popular content – View the content that is retweeted the most and the tweets sent that were favorited the most.
- Download and print tweets – If you want to do further analysis offline
- Users most replied to and mentioned – You can find out who your competitor is mostly engaging with.
- Hashtags used – find out the most common hashtags used by your competitor
The following image shows an example of the overall statistics displayed.
The following shows who the person is interacting with the most. This is really useful as these are probably people that you want to connect with also!
Twitonomy is a really useful tool to view the overall status of an account and any information provided above was done using the free version.
3. Tweetlevel – Find out your competitors influence type and score
Tweetlevel can provide an analysis on a hashtag but also on a particular twitter account.
When it analyzes the account it rates each person out of 100 and then assigns a category to the person.
As you can see Mark in the review below has scored very highly and is rated in the ‘Amplifier’ category. This means that if Mark picks up your content it’s going to be noticed.
The other categories are as follows:
- Idea Starters – They may not have a huge following but their content still gets shared.
- Curators – They collate information about a specific topic and are frequently sought after for advice.
- Commentators – Individually they have little influence, they may add comments without greatly contributing to the conversation.
- Viewers – They observe but don’t contribute.
You can use this tool to analyze your own company/personal profile and your competitors to see where you rate compared with your competitors.
In the image above you also see specific scores, they are explained as follows:
- Influence score – A high influence score means that you are a twitter superstar with a large number of followers who find what you say is very interesting.
- Popularity score – This is related to the volume of twitter followers you have
- Engagement score – this is a rating based on how much people engage with you.
- Trust score – this is how often your content is retweeted, if it’s retweeted a lot people must trust you.
4. Simply Measured – Produce a report exportable to Excel or Powerpoint
Simply Measured provides an analytics tool but they also provide a range of free reports for Twitter, Facebook etc. The reports are laid out in nice graphics which are exportable to Excel or Powerpoint. This is great if you want to do further analysis on the content or you want to present your findings.
In the report it will display:
- Top keywords within follower profile descriptions
- Followers top time zones
- Followers chart by number of followers (i.e. the ones with the highest number of followers)
- Followers by date of last tweet
- Users by number of followers
- Users by total tweets
Here is an example of a chart which shows the words that are most used in tweets by a competitor. This is useful to see overall what they talk about on their Twitter account.
5. Foller.me – What topics are my competitors talking about?
Foller.me provides other useful statistics. For example:
- Overall profile information for the person
- Topics: Find out what the general topics your competitor talks about
- Hashtags: The most popular hashtags used by the user.
- Mentions: A list of user profiles the user has interacted with. You can click on each profile and view details of this person.
- Tweet analysis for the last 100 tweets
Foller.me is really an alternative to Twitonomy you’d probably use one or the other depending on your preference.
6. Tweetstats – Find out when tweets are sent
Tweetstats provides graphical reports which are mainly focussed on the timing of tweets but also provides some additional information related to content.
If you want to judge what time your competitor is sending the tweets, the days of the week, the average number of tweets etc, then Tweetstats is useful for this.
- Number of tweets sent per month
- Overall timing of tweets by time of day
- Average daily tweets
- Average hourly tweets
- Most users you reply to
- Interface used to send tweets
- Who you retweet the most
7. Twittercounter – Tell me the stats
Twittercounter provides graphs related to the follower growth over time. View this to see:
- Are followers increasing for a user and if so how much
- What is the comparison and growth rates of followers and how many you are following over time
- Compare growth of following with you and a competitor
- View prediction of follower growth over the next 30 days.
- Set a milestone for follower growth and get an e-mail when you reach this
- Compare number of tweets sent with a competitor or someone else in your industry
Here’s a comparison of tweets sent by me and Jay Baer!
8. Twitaholic – Who am I competing against
Twitaholic is a directory of Twitter users, based on this directory it provides some overview information. It appears to be linked within Twittercounter. If you want more detailed status you are sent to there for more.
But what is useful is to see is where you are rated in terms of number of followers and this can be displayed by city. I’m number 19 in terms of most followers in Dublin and I can see who else is on the list. These could be a good source of people to follow. Particularly if you have location relevant business (Hotel, Restaurant etc).
9. Hootsuite - Get a report on links sent
Hootsuite allows you to create 2 reports which you can run for free. After this you have to pay. One report that is quite useful is Owl.ly statistics.
When when you send a tweet with a link and you use the Hootsuite website address shortener the link is shortened to owl.ly/<number>. When someone clicks on this link Hootsuite records this so you can report on it. This is very useful to see which links are popular and not so popular!
10. Tweetreach – How far did your tweet go
Tweetreach provides you analytics based on up to 50 tweets related to the tweet you sent out. If you tweet out a link you can view details of 50 of the retweets sent out. There is a paid report which gives full details.
Overall it shows:
- 50 contributors that shared out your tweets ordered by number of followers
- Tweet timeline showing recent tweets
- Overall impressions for the last 50 retweets (i.e. number of followers that got the tweets)
- Exposure – This is the same as impressions but it’s not unique (i.e. some users received the tweet twice)
11. Topsy – Find Popular tweets!
Topsy lets you search through twitter and find information such as what were the most popular tweets containing keywords in the last day, week, month or all time. This is useful to see how popular particular topics are!
You can also filter this further and display the most popular tweets with these keywords that contained photos or videos and view these pictures and videos without leaving topsy.
There is also functionality with Topsy to view a comparison of 3 twitter accounts in relation to the volume of tweets sent over a specific period.
12. FollowerWonk – Show me detailed follower analytics
Followerwonk provides a lot of detailed reports on Twitter users, for example:
- Twitter search to find relevant people to follow
- Detailed reports comparing multiple twitter users
- Detailed follower analytic reports
Other functionality is paid.
Mentionmapp provides an analysis of who a person is communicating with their most recent tweets. You can also see who the people you are communicating with are communicating with!!! This is a great way of finding new relevant people to follow and engage with.
14. Buffer – Analytics on links shared
Buffer provides analytics on any tweets sent out so you can see how many retweets,favorites, mentions, clicks and potential reach on any tweet sent out.
15. Tweriod – What time of time should I send my tweets?
Tweriod does an analysis on your account to work out what the best time to tweet is. You can see when most of your followers are online based on different times of the day and days of the week.
16. Vizify – Visual analysis of my conversation topics
Vizify provides an analysis of your twitter account showing you what you talk about most on Twitter. You can then drill down and view the tweets related to these categories.
It’s very useful to sit back and perform some analysis on your account and your competitors to see what improvements can be made. Each of the tools above can provide some useful functionality. Pick out the tool most relevant to your business and test it out on your account, your competitor or a key influencer in your industry.
Is there any tool we’re missing? What would you like to add? What tool would you use?
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About the author
Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.