How to Increase Blog Traffic: Essential Blog Tips You Cannot Ignore!

how to increase blog trafficInterested in how to increase blog traffic? How about doubling your traffic over the next 3 to 6 months?  Sound appealing?

If you write content that is relevant to your target audience, and the traffic to your blog is increasing as a result of this, you will be in a better position to build your leads pipeline.

To build traffic to your blog requires some up front investment and significant effort but as the blog grows in popularity it gets easier to keep the traffic growing.

Momentum is key in blogging.  You write, promote and optimize content consistently and over time momentum builds and so does traffic.

The following shows our traffic over the last few months.  The gradual trend is up.    The main dips in the chart are at the weekends where traffic naturally drops.  Over the holiday period (December)  it was a lot quieter but the overall trend is a continuous increase month by month.

 

Google analytics report

This is how our traffic is growing

 

How to increase blog traffic

That’s all great Ian but what about my traffic?  Very good point!

We love practical actionable information on this site so here is some!  Have a look at these ideas that will help you grow your blog traffic significantly.

 

1.  Increase your Email Subscribers

As you build up your email subscribers every time you send out your email newsletter a percentage of those subscribers will click on the links and come to your website.

Always keep building your email subscribers.  I recently read an article from my friend Syed Balkhi who is an expert Internet Marketer and this was his number 1 piece of advice for businesses:

“My #1 advice for small businesses is to create your blog or website and focus on building an e-mail list” – Syed Balkhi

Syed recently built a plugin called OptinMonster for growing email subscribers on WordPress.  If you use this plugin you can either create a popup that appears when someone is browsing your website or have an image displayed on the footer.    Within these your visitors can subscribe to your email list.

We use the popup which appears only when you attempt to exit the site.  This is so smart.  When you move the mouse outside the main window a popup appears asking you if you want to subscribe.  This is a great way of building subscribers.

I’m split testing a couple of different options at the moment to see which gets me the highest conversion, here’s one of my popups:

 

OptinMonster

You can set up multiple popups to see which works best for you

 

2.  Optimize Your New Content

There have been plenty of articles saying SEO is dead.  This is not true.  We still get over 70% of our traffic from Google and for some posts we get a few thousand visitors a month. Why?  Quite simply because each post is optimized.

Optimizing your content for SEO is just about building a basic process for every piece of content you write.

  1. Do your keyword research using Keyword Planner – read our Google Keyword Planner article.
  2. Find keywords that have reasonable traffic but that are not that competitive.  To understand competition you need to understand domain and page authority.  This is a ranking system that rates web pages and websites out of 100.  The higher your number the easier it is to rank within Google.  Check out OpenSite Explorer and find out not only what your domain authority is but also your competitors.
  3. Write content and optimize it.  We did a post recently on the best WordPress plugins and the WordPress SEO plugin came out on top as one of the most popular plugins.  If you’re on WordPress consider using that plugin to help you optimize your content more effectively.

Book a coaching session with me and I’ll help you understand it or read up on the articles we have on our blog!

 

3. Create Content that Stands Out

You can’t create amazing content all the time but at least once a month you should write a killer post.  This could be an awesome guide to x, an infographic, a group post from a range of experts, etc.

a) Do your keyword research and target a term that’s a little more competitive than normal and gets more searches – Use Google Keyword Planner.

b) Optimize this post

c) Link to this post from other posts on your site, this will give it a little lift.

d) Take out Buzzstream (or your excel spreadsheet) and contact the sites that promoted similar amazing content of yours before. Buzzstream is a tool for recording your outreach with other blogs.  When you reach out to sites you need to record who you reached out to and the results.  You are trying to build up a great target list for future posts!

e) Write a guest post on a high profile site around a similar topic and link back to this content.  If you’re not getting enough links from other people then why not build the links yourself!

The posts that get RazorSocial a lot of ongoing traffic are generally posts that took a long time to write.  The shorter posts may get shared in the short term but people are more likely to link to a reference article.

 

4.  Promote Your Content

You could have amazing content but if nobody knows about it then you will not get links back to it and links are key to increasing your ranking.

We covered an article recently about Blogger Outreach tools.  We showed a process you could follow and tools you could use.  As mentioned above you could use Buzzstream to manage and track your outreach.

Social media is also an important way of promoting your content. For example:

a) Somebody sees your article on Twitter and then they write a blog post and link to you.  Only for Twitter you may not have got that link.

b) You share on Twitter and this content gets retweeted to lots of new people who never heard of you before.

Proactively build your social media traffic, interact with your community and share out your content.  Build a process you follow and implement tools to support this process.

 

5. Optimize Your Old Content

You can always squeeze some more traffic out of existing posts so don’t forget about them.  You can:

a)  See what posts get good traffic and do a little more optimization on those posts.

b) See what posts are not getting enough traffic, link to them from other posts, do guest posts linking to them and promote them again on social media.

c) Change the keywords your are targeting – Imagine you created a great post and you are targeting keywords that are really competitive.  After a few months you get nowhere.  You do a search for those keywords and you are nowhere to be seen.  How about reconsidering the keywords you are chasing and go for easier keywords to rank on.

 

6. Write Popular Content

You don’t always have to re-invent the wheel.   I don’t think you’d get too far on this bike!

re-inventing-the-wheel

You don’t have to constantly come up with new and innovative ideas for your blog.

One of the best ways of getting links, shares and comments is writing content that has been popular for someone else.

It’s not about copying their content.  It’s about finding really popular content and writing a much better article.  Your article could take a different slant, it could be more up to date or it could be more in-depth.

If you use a tool like Topsy you can search for articles based on keywords that have the most links to the content.  If the content gets a ton of links then it must have been popular.    Or you can use Social Crawlytics to find articles on your competitor’s site that has the most shares.  These are great articles to start with.

This is a search on Topsy for the ‘Infographic tools’.  I’m looking for posts that have the most links to it.

 

topsy results

View a list of the most popular content

 

Are you going to re-invent the wheel or do what works!

 

What’s next?

Building traffic on a blog requires a good process, tools to support this process and a lot of work.  But once you put the groundwork in place your blog will keep growing and it’s much easier to write content for a site where your traffic and leads are growing all the time!

Here’s what’s next, pick one of these!

a). Implement some of the tips above on how to increase blog traffic.

b). Submit a comment below.  Ask us any question, tell us what you think of the post or just say hi!

c).  Read this other article: 7 Tools to drive more traffic to your blog

 

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  • http://workado.com/ Justin McGill @ Workado

    Good suggestions Ian for the front end of the blogging process, but promotion is still the key on the backend to driving more traffic..

    • http://www.razorsocial.com/ Ian Cleary

      Absolutely Justin, I do a lot of promotion!

  • luke martin

    Making the old post better is a great way to make your site a true resource. I also like the idea of finding other popular content and putting your own spin to it. Good advice indeed.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Luke. We often forget about our old content. Another idea is to write a new post similar to the old post but better and redirect (301) the old post to the new post! Ian

  • Curt Rice

    I’m really unsure about the email lists. Personally, I hate getting email. I don’t want more. And I don’t want to send more. Newsletters are so very 1980s, don’t you think? So, given that I’m not going to bother people with newsletters, what is really the value of the email list? I want them to engage in public, in comments, on twitter or facebook or linkedin. But on email? really?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Curt, conversion rates are much higher on e-mail than social media channels. Social media is great for kicking off conversation and building up awareness but it’s desperate for sales.

      Most newsletters are poor quality. Provide high quality information delivered directly to one of your subscribers and they will value your contribution!
      Ian

      • Michael Kelberer

        Agree – I’ve been researching what makes for a successful online presence for months now and virtually every success story I’ve run across is based on building a quality (as opposed to large per se) email list.

        • http://www.razorsocial.com/ Ian Cleary

          Yes you’re right!

  • http://www.onlinetutorialsonline.com/ Online Tutorials

    Ian thanks for another great post and Topsy and SocialCrawlytics is something very new for me I never use it and don’t mind I have another question for you Is their any specific length to write a blog post.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for your feedback. I write a minimum of 1,000 words but I prefer if my posts are at least 1,500 to 2,000 words! My posts do better when they are longer. If you write a post that is a few hundred words long people forget about it! That’s just my experience!

  • http://www.stirringtroubleinternationally.com/ Stirring Trouble International

    Topsy is really good thanks for sharing Ian well done.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you, yes I like Topsy!

  • http://www.cloudstaff.com/ Thelma Case

    These are indeed helpful strategies in increasing blog traffic. Thanks for posting an informative article.

    • http://www.razorsocial.com/ Ian Cleary

      You are very welcome Thelma!

  • Dave Roberts

    re old content – agree about reusing it and making it better!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Dave!

  • social media
  • marksison602

    even if you have random posts just like my site RANDOM THINGS IN CEBU will it have a chance to drive more traffic?

  • Adam Ghani
  • http://www.racicot.net/ threetwotwo85

    I have created a social bookmarking website for affiliate marketers and programs , and ONLY for affiliate marketing information and blogs. You can visit AffiliateBookmark.com to submit your blog posts to drive traffic back to your blog.

  • http://socialnmp.com/ socialnmp

    I have created a social bookmarking site (like Pinterest, Digg, Delicious, etc) but for JUST network marketing and marketers. Its free for you to post links to blogs and create groups, etc. Its called SocialNMP dot com.

  • http://bestofshayari.blogspot.in/ rohanmod27

    I think there are many other factors have come in importance when we talk about SEO to increase traffic. i think getting natural backlinks is tough so it is better not to be dependent on this. I am using some of your techniques that you mentioned above and i am getting good results too. Like i did exactly as you said and after 10 days of reading this post , i am writing here that yes!! my traffic increased. T.http://bestofshayari.blogspot.in/2014/03/11-inspirational-life-quotes-for.html

  • http://www.benchmarkemail.com Dorothy Le

    It’s also important to maintain a good relationship with your readers. Just like how Facebook and Twitter allows you to interact with your followers, a WordPress blog gives valuable content readers, but also lets readers comment and give their thoughts on each post too.

    A great way to give undivided attention to readers is through email marketing. With a top notch software, you can segment all your contacts into different groups depending on their readership status (new subscribers, longtime followers, more interested in news articles, more interested in personal stories, etc). Then you can create campaigns and blasts that are better targeted for each one.

    And just like how a great quality post gets shared around the web, if readers like what they see, why wouldn’t they want to share your blog to their family and friends? Especially if both you the blogger and the readers have had great interactions so far.

    Benchmark Email has a new easy to use plugin called Benchmark Email Lite that combines your WordPress site with the traffic-generating benefits of email marketing. You can install an email sign-up form onto any page (it actually scans the colors of your page and adjusts itself so that it blends seamlessly into your theme), track down analytics, and even send email-friendly version of your blogs posts straight into your readers’ inboxes. And all straight off your WordPress dashboard.

  • Uwe

    A great article, which helps me to improve my homepage and to learn why I did not have any success although having a good, helpful subject for my project
    Thank you
    Uwe

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Uwe!

  • Ochim Saputra

    thanks for the info, may be useful and we wait for more info

    http://www.andalan69.com/

  • http://firstnewspk.com/ firstnewspk

    Content are very important element in SEO

    breaking news.

  • Horse Whispers

    Finding the time to do all this is the hardest part! Thanks for so many great ideas!

    • http://www.razorsocial.com/ Ian Cleary

      You’re welcome!

      • Horse Whispers

        Thanks Ian. I have a question though. I have just moved my site from Joomla to WordPress and the traffic has dramatically dropped. I am using a theme with a content builder and Yoast thinks I have no keywords in the content. Does this make a difference? Thanks

  • http://entertainworldfun.blogspot.com/ http://entertainworldfun.blogs

    i agree with your points above and i think that now a days infolinks are playin vital role in creating natural backlinks. Because of people like them than they use it in their blog and link back to original source. Apart from this social media submission and most specially plus one votes from google plus are the best way to get included into search engine results. Thanks for sharing this valuable tips with us.

  • http://www.geeknoob.com/ Kundan Bhardwaj

    I know most of this to be honest with you Ian but unfortunately i don’t get the time to implement it. There is one thing i would like to say is about your writing style, it is bluntly simple and straight to the point. – ADMIN @ http://www.geeknoob.com

  • A Plus English

    Could you look At my blog and tell me how I can improve it. I started it Last months and get around 1500 visita a months. http://www.aplusenglishgalicia.blogspot.com.es

  • lukman

    Hi ian, between blogger and wordpress which one is better for SEO purpose? Thx

  • Sk Nizam

    very nice article

    http://www.blogonmind.com/

  • http://www.ansmachine.blogspot.com/ Satya P. Joshi

    really great tips…. thanks

  • Joe Lumbergh

    Love the article Ian, thanks for that!

    I’ve been in the Internet Marketing business since 2009 and I’m sharing my experience on my blog.

    Maybe my information will help others out

    http://www.wokoinvest.com/richby30/

  • usman tariq
  • nazmul

    Awesome article. I am follow your rule for increase visitor.thanks

    http://www.onlyhowto.com/blogging-tips-and-tricks/how-id/1135/increase-blog-traffic-4-step.html

  • ade

    You are on point with your analysis. Just keep it up!

  • Shibani Roy

    Very helpful tools Ian.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!