How to Promote Your Blog Post to Get 1000 Shares

How to Promote Your Blog Post to Get 1,000 Shares

Do you want to know how to promote your blog post so it’s shared over 1,000 times on various social media channels?

There are some optimization tricks, tools and techie stuff you need to be aware of if you want to make that happen.  However, you have to have great quality content as a starting point; without this, you are wasting your time!

In the following infographic, we show you a step-by-step way of using a range of tools and techniques that will help you promote your blog to get 1,000 shares and possibly even many multiples of this.

This infographic was designed by our friends in Canva.

 

infographic_final-3

 

Note: If you want to embed this infographic on your site please see the embed code at the end of this post.

As you can see, there are lots of tricks and tools that will help to promote your blog.  Let’s break it down.

A compelling title

A compelling title makes all the difference and having a number in the title helps a lot.

I recently did a post on ‘How to increase social sharing by 97%’.  Of course I can’t guarantee that it will get you a 97% increase, but including 97% in the title dramatically increases the number of social shares. See for yourself!

 

social sharing

You can radically increase the number of shares based on your title

 

A negative title can also capture people’s attention e.g. How not to do something.

Make it easy to share

Sometimes, you arrive on a blog post and there are no obvious sharing icons.  It’s important to make sure the sharing icons are really clear: we use a plugin called Flare that allows us to position the icons across the top of the post and also down the left-hand side. This way, as you scroll through the blog post, the social sharing icons are always visible.

Another thing to check is whether your social sharing options are visible and working on a mobile device.  A lot of social sharing is carried out via smartphones and tablets, so if your site is not performing well on different platforms you will lose a lot of potential shares.

Social Media Optimization

It’s becoming increasingly important to optimize the content on your blog for social sharing.  When people share your posts, you want them to look really great on social media channels to encourage more people to come and visit your site and get them to share it, too.

This means adding some code to your posts that describe the post more effectively.  For example, using the right code can tell the social media channel which image to use when someone shares out the content.

On Facebook (and other channels), you can provide information known as Opengraph data, which describes the post.

On Twitter, you provide what is called Twitter card information. For example, when someone shares a post of ours on Twitter, they get a nice big feature image displayed on Twitter as below.

 

Twitter Cards

Large-sized image displayed on twitter.com

 

There is a social media optimization testing tool from Know.em that allows you to verify whether you have the relevant information included in your posts.  See here.

Run this tool to see what percentage score you get for each platform and then work with your developer to increase it.

Optimize for Google

If you optimize your content for Google, this will help with the ranking  of your blog post and will bring in more traffic. This will then give you a better chance of getting shares.  At a minimum, make sure you optimize your:

  • Title
  • Description
  • Headings
  • Page Name
  • Content.

If you are using WordPress, the All in one SEO plugin is great.

Depending on how competitive your target keywords are, you can start ranking on page one of the search engine results within a couple of days and sometimes sooner.  Rankings are not an exact science so you’re never 100% sure but you need to give your content the best chance.

Read this post which gives you a checklist to improve your search engine optimization: SEO Checklist.  Also look at the infographic on Backlinko about optimizing content.

Make your images Pinterest friendly

Even if you are not active on Pinterest, you want to encourage visitors to share content there.  We use Canva, which allows us to create blog post images very easily.

For the images we create, we use text that describes the image.  This means that when it is shared out on Pinterest, people can immediately see what the image is related to.

We use the plugin JQuery Pinit for images, which puts an option to pin an image when you hover over it.

Create Tweetable Quotes

If you create a Tweetable quote within your content, you can use a ‘Click to Tweet‘ option to make the quote tweetable.  Your website visitor just clicks on the option to tweet, and a tweet is automatically created for them to share with their followers who will hopefully retweet.  Include a hashtag so you get extra exposure.

Automatically Share Your Content

When you launch your own blog post, you should share it automatically to your social media channels.  There’s nothing wrong with a bit of self promotion. Dlvr.it is a really good tool for automatically sharing out your content or you can use Twitterfeed (Twitter only).  You can easily set it up to pick up your new content and share it to appropriate channels. If you have an autoresponder series (a group of emails sent out to new subscribers) you could also add it to this.

Ifttt is a good tool for setting up sharing between a wide range of apps.

Track your sharing

There are various ways to track what you share and one useful tool is the Google URL builder.  This lets you add information to the website address you share so that, when traffic comes back to your site via that link, you know where it’s coming from.

Understanding what works and what doesn’t is important for sharing as you can use this to feed into your next article ideas.

Tools to Share

There are a wide variety of tools available to share, for example:

  • agorapulse or postplanner - Share your content to Facebook
  • Chrome Doshare plugin – Schedule your content sharing to Google+ personal profile
  • Buffer – Share to Google+, LinkedIn, Twitter etc.
  • Socialoomph – Create a queue to reshare your older content
  • Triberr – This is a community of bloggers who share each other’s content out on social media channels
  • Scoop.it – This is another useful community for getting your content known.

Other Places to Share to

There are many other communities you could share your content to, for example:

Bizsugar, Reddit,  Stumbleupon, Viralcontentbuzz, Squidoo (create a ‘lense’ and link it back to your post), Digg, Tumblr, Instagram (create a good image), forums, Quora (ask a question and create a discussion) etc.  There’s an endless amount of places to promote your blog content but you need to figure out what works best for your type of content.   There is a lot of bookmarking tools you can share your content to and you can use tools like Onlywire to share but I have found that unless you have an active presence on them then the value is limited.

For this post I always create a Slideshare presentation and embedded the infographic as part of this.

 

Share via e-mail

When you share your blog content using your email newsletters you get more visitors to your website, which leads to more shares.

Use Optinmonster as a tool for building your email subscribers for your blog.  This allows you to set up various opt-in boxes on your website and it’s great for conversions.

For email marketing, there are a variety of tools to choose from, e.g. aweber, Mailchimp, Infusionsoft, Ontaport and Getresponse.

Blogger Outreach

You might have wonderful content, but if you don’t do all the promotion necessary then not enough people will see it.  Blogger outreach basically means reaching out to bloggers that are influencers, in the area of your content, and telling them about your content.  There are various tools for finding influencers but Grouphigh is excellent, while Twtrland is great for finding bloggers through Twitter.

Monitor Results

You need to track what is working – or not working – because this can give you valuable information to feed into your next post promotion.  Use tools such as Google Analytics, Kissmetrics or the social media analytics provided with tools such as Buffer.

Push Again

After a couple of weeks, why not do another promotion of your excellent content? If it’s good, it should be promoted again.

Summary

With the right process, promotion, tools and content and some networking you can generate a lot of social sharing.  But it requires some work!

1.  Comment below – What are your tips for social sharing?  Is there anything above that you would use?  What do you do to promote your blog posts?

2.  Read this – Here’s a good post from Kissmetrics on increasing social sharing on product launch.

We would love to hear your thoughts.

Embed This Image On Your Site (copy code below):




 

About the author

Ian Cleary

Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.

  • Deborah main

    Helpful tips for sure! Thank you :-)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Deborah.

  • phillip berry

    Amazing post! The infographic is awesome – it is the best description I’ve seen for tackling for what can be a really complex process. Thank you for sharing!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Philip, delighted it was useful!!!

  • http://ontracktips.com/ Jason Wiser

    The info graphic is great, but you have a typo ion Dvlr.it in the infographic. And I am glad that you put the correct link in the article because I have never used this service before and it looks pretty cool. Not being picky Ian, just trying to help.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Jason, I looked at this infographic so many times I’m surprised I didn’t see it, thank you!! Ian

  • http://benwynkoop.com Ben wynkoop

    Great outline, Ian. I am about to test this out and see if I get 1,000 shares.

    • http://www.razorsocial.com/ Ian Cleary

      Good luck!

  • http://www.digital-matchbox.com/ Liz Azyan

    Wow Ian, can I just say that this is a powerful post. It’s SO HELPFUL & SIMPLE. I kind of feel like saying, “I can’t believe Ian is sharing this!!!” With that said, I just want to say for this year so far, this post is one of the most useful social media posts I’ve seen. And the infographic is to die for!!! :) Thank you Ian!

    • http://www.razorsocial.com/ Ian Cleary

      Wow Liz, thank you so much. Delighted you like it!!

  • http://pegfitzpatrick.com/ Peg Fitzpatrick

    High five, Ian – great post with so many great tips!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Peg!!

  • Amy Cooke

    Love this!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Amy!

  • Ann

    Thanks for the great article! Great advice! One more tool to add to your list: ViralContentBuzz.com – have you tried it? It has worked great for me in terms of generating additional meaningful shares!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ann, I haven’t tried this out yet, it looks like a Triberr type site? I’ll check it out. Ian

  • Perry Nalevka

    Great post. FYI the share buttons get list in iOS

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Perry, are they still available at the top of the post?

  • Jenny Brennan

    Great post Ian and the infographic breaks it down in manageable pieces too. Glad to see some of my favorite tools in there :-) well done

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Jenny!

  • Jean Reinhardt

    Ian, you never cease to amaze me. The infograph is so detailed yet easy to understand, thanks a million for posting it. I’m off now to check out Canva.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Jean! Canva is great.

  • Swansparkle

    nice one……check out swansparkle.blogspot.com

  • http://www.cloudways.com/blog/launching-a-startup-2014/ Muhammad Saad Khan

    Great List @iancleary:disqus, sharing it with my team at Cloudways. Triberr is great tool, adding it right now to my arsenal. Scoop.it not really because webmaster shows that it creates bad links to your site (correct me if I am wrong, because it has been mentioned to me by one of our SEO guys).

    We also select some great communities on Google+ and Facebook to share content. But the most important thing to share content in these communities is that you must build rapport first. Like, I have dedicated 2 of my team members for a month or two to get in those communities by helping people around in their different questions. As soon as the moderators start trusting you, they will allow you to share your content. I always advice to keep a balance between our own content and content from other resources. So everything looks legit and it wont hurt the community standards.

    Would love to know your say about it? :)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Muhammad, yes you need to invest time in these communities for sure. Scoop.it is reputable site so I’m not sure why you would experience bad links from it. Ian

  • Lyn Bowker

    Wow thanks Ian! You have a special gift for cutting through the noise and confusion to deliver clean clear helpful advice. You are a wonderful mentor in more ways than one :)))

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Lyn, I’m not into noise!!! I hope all is fab with you in sunny oz. Ian

  • Ginger

    Great article! The only thing I would change is the part about using Buffer. I use CinchShare and it is AMAZING!!!

  • http://clickmagick.com/go/los22 Carlos Sanchez

    This was very helpful thanks..

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Carlos.

  • http://dougsamu.wordpress.com doug rogers

    Proof read your text and test the urls you post. It’s dlvr.it not dvlr.it

    • http://www.razorsocial.com/ Ian Cleary

      We all make mistakes Doug. The infographic will be updated with this minor issue to-day. Ian

  • http://www.marcomink.com/b2b-technology-marketing-blog/ Kim Cornwall Malseed

    Really great post Ian. I especially like the focus on promoting multiple times instead of just once. It’s easy to do but often forgotten. Helpful infographic – going to check out Canva.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Kim, it’s very difficult to get all your audience to see your content so you need to continue to promote the good stuff!

  • Deep End

    Some great suggestions here, although some are too tech for me. At the end of the day, people have got to be interested in the subject you’re blogging about or they won’t bother reading or sharing. Any tips on being awesome at choosing popular topics?

    • http://www.razorsocial.com/ Ian Cleary

      You’re right, you need to start with great content. Pick a niche that is unique to you. I picked a niche around social media tools and this helped me a lot!

      • Deep End

        Thanks Ian. Remaining in your niche is important particularly if you’re blogging is to aid your business but it can also limit your reach. Using a little diversity & knowing your audience have been very important learning curves.

  • William E Cleary

    Ian
    Love the article great tips. One problem …time. Where do I find the time to add all these tools to my site?

    What would it cost to have you do it for me?

    Bill Cleary/ClearysNoteBook
    CNBNews@gmail.com

    • http://www.razorsocial.com/ Ian Cleary

      Hi Bill, I do have a coaching option with very limited slots. See http://www.razorsocial.com on the right hand side of the page! Ian

      • William E Cleary

        Okay I will check it out, thank u

  • http://www.ReginaldChan.net/ Reginald Chan Xin Yon

    Ian,

    I think you nailed it. The infographic, short and sweet write ups, man this is KILLER!

    This post came knocking on my head. Why? I’m not utilizing the power of social media and hey, thank you.

    Thank you so much for sharing this. Shared this on inbound and as well as bookmarked!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Reginald, delighted you find it useful!

  • http://www.infusionsoft.com/ Heather Dopson

    I love Canva, I think Razor Social is amazing & Ian… You are outstanding. It’s been an interesting day (more about that privately) but I just got around to clicking your email to find this unbelievably valuable, incredibly useful post. All signs are pointing me to getting back to writing for my own personal blog and I will be sharing this with our team at the office. Good stuff man!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Heather, you are too kind. Delighted that you like it! Ian

  • http://www.tonypaull.com Tony Paull

    Hi Ian, many thanks for the article. Informative and to the point and especially helpful to new starts like me!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Tony, glad it was useful.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    I’ve been huge on outreach Ian, twitter searching and cross promoting. Awesome tips.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Ryan! Want to share some of your best tips? I would love to hear them!

  • http://crokes.com/ Shaun

    On my next upcoming blog post i am gonna try them for sure. Thanks for letting us know Ian. Hey Ian you can also promote your post on http://crokes.com

    it’s great.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Shaun,

  • http://thechroniclesofrenard.blogspot.com/ Renard Moreau

    [ Smiles ] I can see that you know your stuff!

    Great article!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Renard!!

  • Storewars News

    Interesting
    article! Here is something equally interesting: Nokia, Motorola hedge
    smartphone allegiances. Full story here: http://bit.ly/1srNEfq.

  • Azmi Dali

    pliss visit my blog..its free but it adult movies..

    http://malayblue.blogspot.com

  • http://AvramGonzales.com/ Avram

    This is a crazy good post! I have been wondering how to create the “Click to Tweet” option for my blogs… now it just seems so obvious lol!

    • http://www.razorsocial.com/ Ian Cleary

      Hi Avrim, got to clicktoweet.com
      Ian

  • fnnkybutt

    Check out CoSchedule.com if you haven’t already – excellent for scheduling out posting to Twitter, Pinterest and FB (pages and profile) – works with G+ thru Buffer, also. You can post text, images or links and schedule it all out right as you write your post. I do a couple months’ worth of scheduling in just a minute or so with each post.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks, yes I’ve been trying out coshedule and like it also!
      Thanks for your feedback.

      Ian

  • http://www.codeasearch.com/ Benaya Paul

    Great content… thanks for sharing

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Paul

  • junaid ahmed

    Awesome infographics! I do agree that you must have a quality content, without which it’s just a waste of time. As content is king, so content marketing is totally based on the writing creative and quality content. I like the post, the information, the infographics even everything is really fabulous in the post.

  • GAreth

    http://www.burnerbrothers.com/ is great for promotion.

  • http://blog.tianakai.com/ Tiana Kai

    I love Click to Tweet since I personally already pull quotes from articles I read, so I decided to make it easy for my readers on my blog. Great tips!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Tiana

  • Andy Detweiler

    Hi Ian,

    Thanks for the tip on Canva. Hugely helpful.

    Quick question on the “97%” front. I recognize the impact of including that number, but do you think that could ever be harmful from a credibility standpoint? In terms of where that number actually came from. How do you balance the two?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Andy,

      I don’t worry about it too much! Yes the exact number attracts people in but I do believe the content is good when you arrive!!

      Very good point :-)

      Ian

      • Andy Detweiler

        Hey Ian,

        Obviously, my question is a moot point for your content. Which is always thorough, awesome stuff. Was just curious on your general take. Thanks for the response.

  • http://blazinhotartist.com/ unterron

    Thank you for the advice. At this point, I am trying to learn all the trick to increase my share my site.

  • Jeffery

    Check out penlr.com its new and i like it.

  • http://www.clippingpathbusiness.com/ Clipping Path

    It is really a beautiful and creative blog having some vital information over the subject…..
    Clipping Path

  • http://www.worldwidealliances.com/ Rich Sheraton

    Loved this post Ian. I will definitely be implementing many of these tips. Canvas is awesome ;)

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Rich, yes I do love Canva also!

  • http://www.clippingpathbusiness.com/ Clipping Path

    It is tools like this tag cloud that have won me back to blogger. Back in the day, blogger couldn’t compete with Word press. Now they are on almost equal footing with plus and minus items for both.

    Clipping Path

  • Jitendra Padmashali

    Thanks Ian, for sharing sach a nice blog with us and also including all new points for sharing and liking blogs in this post, I really like this post that also apply some tips for my business.