9 SEO Tools For Blogging

seo tools for bloggingIf you are looking to boost your blog’s visibility in search, you will need to invest in some powerful SEO tools for research and management of your search marketing campaign. The following are some of the best tools (free and premium) that you can use to help optimize your blog for search.

Keyword Research

The foundation of any search marketing campaign is finding the right keywords. And for bloggers, this is especially important since keyword research can be the basis of a lot of great blog topics. Here are some tools you can use to start your keyword research with.

Google AdWords Keyword Tool

The first tool of choice when it comes to keyword research is the Google AdWords Keyword Tool.  Simply enter the main keyword phrase for your blog, and this tool will give you phrases related to that keyword along with their search volume. If you have a Google AdWords account, you can get up to 800 ideas – regardless of whether you have actually placed a Google AdWords ad in search.


Google Adwords Keywords tool

Researching keywords using google keyword tool


Learn more about with this video on How to Use Google Keyword Tool.


SEMrush is a premium tool that allows marketers to research a competitor’s keywords in organic (normal results displayed in search) and paid search. Using the free interface, you can enter the website address of you or your competitor’s website and get a nice overview of traffic to the site, keywords the site is ranking on and much more.  This is great for analyzing you or your competitor’s site.


SEM Rush Overview

A great overview of your site or your competitor’s


You can then drill down on each section.  For example, you can select the organic keywords and look for a more detailed breakdown of the traffic volume for that keyword on the site, the website address that’s attracting the traffic and much more.


semrush keyword research

Results of SEMrush keyword research


To perform comprehensive initial keyword research for your blog, you can sign up for a one-month subscription for $79.95 and get thousands of keywords from blogs similar to yours. You can download these keywords in an Excel spreadsheet for future reference.  But start with the free version because that provides lots of good information.


On-Site Optimization

Once you have chosen your keywords for your main blog and your first blog topics, you will want to then optimize your blog for those keywords. The following tools will help you see how competitors optimize for search and allow you to add proper meta tags (i.e. content that Google reads to help index your blog)  to your blog.

SEO Site Tools

SEO Site Tools is a Chrome extension that allows you to quickly see any website’s main SEO tags (elements that are essential if you want to rank well in Google)  including the title tag, meta description, meta keywords, and image ALT tags.


SEO Site Tools

View SEO details of a particular page


WordPress Plugins

If you run your blog on your own domain using WordPress, then you have a lot of great plugin options for on-site optimization.  WordPress SEO by Yoast has the most features for a free plugin including sitemap creation, addition of Meta tag fields (title, meta description, meta keywords) for your posts and pages, and SEO analysis of your content.


wordpress seo by toast

Yoast is a great SEO plugin for optimizing your posts


You can read more about its features in this Comparison of Yoast vs. All in One SEO.


Link Building

If you want your blog to rank well in search engines, link building is a must. One way to discover great links for your blog is to research links acquired by similar blogs. This will help you discover:

  • Links that competitors gain with their content. This will show you their best link worthy content pieces.
  • Links that competitors gain through guest blogging. This can direct you to guest blogging opportunities you can acquire as well.
  • Links that competitors gain through social bookmarking on sites like StumbleUpon, Delicious, and Reddit.
  • Links that you can acquire without content such as directories, social profiles, forum profiles, etc.

There are a lot of great tools when it comes to competitive link research. Most offer the traditional list of links that you can download into an Excel spreadsheet, but some offer special visual tools and better organization. Here are a few that fit in a small business budget.


CognitiveSEO has a lot of great features starting at $19 per month. The best is the ability to view the link profile of your blog and your top four competitors using the Visual Link Explorer.


Cognitive Link Explorer

View the link profile of your blog and your top 4 competitors


Color coding allows you to quickly see a competitor’s link strategy along with the ability to hover over each dot representing a link to learn more details about that specific link.

  • Do they have a lot of links from authority websites? Top links are represented by the largest dots furthest from the center of the main link clusters.
  • Are they getting links from social networks, press releases, forums, directories, and other blogs?
  • What types of sites are they getting links from? Business, fashion, health, recreation, etc.
  • Are they acquiring mostly text links or image links (usually associated with banner ads)?

You can also see this information in chart format and click on the bars to see links that fall into specific groupings.


Cognitive SEO Graph

View the link profile in graph format



WebMeUp offers simple organization of your links and your competitors’ starting at $99.95 per month. For example, you can quickly see backlinks organized by domain, Google’s authority metric PageRank, and by Alexa Rank (traffic).



View details of your links and competitors


It also allows you to see other metrics about your blog and your competitors’ such as their social popularity, keyword ranking history, and more at a glance.


webmeup dashboard

View other metrics such as social popularity and keyword ranking history


Rank Checking

If you don’t invest in a link building tool like the ones mentioned above, you’ll still want to have a standalone rank checking tool so you can monitor your blog’s progress in search.  This is essential if you want to make sure that your marketing efforts are leading to results. The following tools start at $49 per month with accounts for bloggers and small businesses.

Authority Labs

Authority Labs offers a clean interface for tracking 250 keywords across 50 domains with a Plus account.  Their clean interface makes it easy to spot your current rankings and changes.


Authority labs

Track up to 250 keywords for 50 domains



WhooshTraffic allows you to track 300 keywords total on an unlimited number of websites.



Track 300 keywords on an unlimited amount of sites


WhooshTraffic will also send you a daily ranking email so you can see your keywords at a glance without having to login.



Daily e-mail provided by whoosh traffic



What are your favorite SEO tools for blogging? Please share in the comments!


  • yusufchowdhury

    Hi Kristi. Thank you for sharing these amazing tools. I used some of the SEO tools you mentioned except few and I can’t wait to use them as well. I’d like to share the following tools:

    – Woorank
    – Compete
    – LinkAssistant
    – SEOmoz
    – Web SEO Analytics
    – Open Site Explorer (to analyze and check back-links for competitors as well)
    – KeywordSpy
    – Spyfu
    – freekeywords.wordtracker
    – Market Samurai

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for the feedback, there are some great tools on your list. I haven’t tested them yet but I will do!

      • http://www.danielmelbye.com/ Daniel Melbye

        SEOmoz I like havent tried the others. There are just too many damn tools and no clear winners as they all take different apporaches. So difficult to deceide on the best ones to use

  • http://www.60SecondMarketer.com Jamie Turner

    Well done, Kristi. This is a print-able post for sure. Tons of great info here. And hats off to my friend Ian who is knockin’ it outta the park with his blog.

    Jamie Turner

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Jamie!!

  • http://twitter.com/eernoult Emeric Ernoult

    Wow, agree with @jamieturner:disqus this is the kind of article I need to print to work on it, tons of stuff to learn! Thanks Kristi, you rock as always! And thanks Ian for inviting her :-)

  • http://www.danielmelbye.com/ Daniel Melbye

    Wow some really great SEO tools here

  • http://teresahessler.com/ Teresa Hessler

    Thanks for pulling so much info into one article, Kristi :-) I didn’t know about the Chrome extension and plan to try it. I’m using Rank Ranger for keyword rank tracking (it’s a highly customizable SERP tracker + incorporates data from Google Analytics, Google Webmaster Tools, SEOmoz, ahrefs, etc.) and has a lot of the features you’ve described like tracking competition, keyword suggestion tools, and more. I’m also trying their soon to be released Link Ranger product for tracking backlinks and am impressed. I’m not sure if that’s only open to existing customers, but if you’re interested in trying it you should contact them http://rankranger.com (they also have a free trial for their Rank Ranger product).

  • Prabal Chowdhury

    Hello there,
    I would like to add Colibritool for Powerful SEO Monitoring. You can use ColibriTool as Advanced Keyword position checker, backlinks analysis, keyword opportunities, advanced monitoring of competitors, on-page SEO analysis and much more. Here you go with it http://colibritool.com

  • Temujink

    http://widgets.airomo.com/ if you want to target your blog at mobile visitors.

  • Nicole Elkins

    Thanks so much for posting this. I just took a look at semrush.com and I hve it bookmarked. I think that’s a tool I will use frequently. Thanks!

    • http://www.razorsocial.com/ Ian Cleary

      Hi Nichole, I use it very regularly. Really good one!

  • Spook SEO

    Hi Kristi!

    I believe that if we really want our blog to rank well in search engines, then we must do link building. I think one of the best way to discover great links for our site is to research links acquired by similar blogs. This will actually help us discover. Anyway, kudos for this superb post!

  • http://www.digitallove.in Ankitha

    Thanks for sharing good information though i have used some of the tools you have suggested, and will use the rest also. It was interesting read

    Thanks & love

    Digital Love

  • Zain Ul abideen

    Thanks for the feedback, there are some great tools The Amazing Spider Man Free Download Pc Game

  • raihan2012

    I use some of tools this is so much useful tools thanks for this information I use another tools which is like Green SEO Tools its also fine to me.

  • Tamim Seo

    This list is very useful,few tools but good.
    I can suggest a SEO tool all-in-one
    Green SEO Tools
    Good White hat seo

  • Md Hasan

    Hi kristi! I have read your another article in another blog, you are a really great writer. If you write some time for my blog, i will be happy. My blog is http://www.infotechbd.com

  • peterzmijewski

    Thanks for sharing such a nice info with us. Great Job, Keep it up.
    Peter Zmijewski

  • Vikas Kashyap

    This is a great post for seo tools i really loved it. Lots of very important tools for more imp tools like this you must see

  • http://www.seonortheast.co.uk Mark F

    As google takes away information from us, such as backlink data, at the same time expect sites are made to a higher standard and expertise and are easier to read, SEO tools become an essentail part of the business.

  • http://rankinity.com/ Rankinity

    Hi Kristi! Take a look also at Rankinity. A new real-time service for rank checking for your blog or website: http://rankinity.com

  • http://aeroplaneandapparel.blogspot.com/ Aeroplane and Apparel

    Thank you for sharing

  • Portman

    Another great free tool that does about the same thing as seo-browser is
    browseo And it’s completely free. Also, a good replacer (and lighter) for
    web developer extension is pendule extension. http://www.allmoh.in/

  • www.destinsol.com

    Thank you for sharing

    affordable seo services

  • http://www.destinsol.com/reputation-management.html Mary Hickman

    online reputation management is necessary for all websites

    online reputation management

  • http://goo.gl/8pgu4W Sirli

    Thank you for sharing http://tinyurl.com/ot7qw5f

  • Guest

    sem rush is the best

  • Cameron

    S.E.M rush is the best it gives a complete overview of your site for which keyword you are ranking and also tells a lot about your competitors, so you can keep an close eye on what your competitors are targeting and ranking for.

    • http://www.webdesignreview.co.uk haris awais

      ya man , i tried that too, it’s very effective for competitor’s research ,to know their seo strategy and to have a benchmark by comparing

  • James Robon

    Great article. Here is lot of stuff about SEO tools. I use some tools regularly just like google cache checker, moz rank checker, article rewriter and i definitely suggest http://toolsforseo.net/. All SEO tools under the one roof

  • Khakan

    Hi there thanks a lot for sharing the useful tools, I really searched a lot for finding the right tools to check the overall structure of my websites SEO your post really has ended my search seriously amazing tools.

  • Lisa Anderson

    This is brilliant, even for people who dont understand SEO. Its amazing we can find ot what key words are been used for SEO.

  • http://www.webdesignreview.co.uk haris awais

    i think majestic seo is good for site analysis ,and quick sprout is also good for a quick scan of seo for any site

  • http://keydifference.com/ stephen john

    Hey kristi, these are the tools which most of the SEO organisation depend upon. Very informative article. Thanks for sharing it.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for your comments Stephen.

  • lovisa alva

    Very nice. thanks for sharing

    • http://www.razorsocial.com/ Ian Cleary

      Thank you.

  • http://brandwebdirect.ca/ Jhon Mourish

    The 9 SEO tools mentioned in this blog is very informative. I like reading this blog. Keep sharing.

  • http://madad.pk/ Madad™

    I am a PHP Developer. I have developed several tools related to SEO and Website Analysis that are available on my website http://www.alreadycoded.com

    Cleary Please visit my website and mention my tools in your post if you like. Thanks