5 Secret Ways to Instantly Become More Effective with Slideshare Presentations

5 Secret Ways to Instantly Become More Effective with Slideshare Presentations

slideshare presentationSlideShare is a powerful platform for promoting your products and services and for helping to build your brand.

SlideShare has over 60 million users, and it is a particularly important channel if you’re marketing to other businesses.  You may think that, because it’s called SlideShare, it’s just for sharing slideshare presentations.  However, while you can share slides (presentations), you can also share documents, infographics and videos on the platform.

In this article, we’ll take a look at five different ways to become more effective on the site.

 

 

 

SlideShare Statistics

  • 60 million unique users per month
  • 400,000 new SlideShare presentations per month
  • More than 10 million presentations uploaded every month.

 

1. Build your presentation using Haiku Deck

The problem with presentations is that they are time consuming to create, but Haiku Deck cuts down on the time required to prepare them.  Haiku Deck is a tool for creating presentations and it integrates with SlideShare to allow you to add your presentations directly to the site.

Here’s how it works:

When you launch the tool, you will see a simple interface.  You start off by picking a background template (you can use your own template if you want) and then selecting the format of your starting slide.

There are six templates to choose from (two are displayed across the top of the image below) and four different slide formats.

 

Haiku Templates

Select the theme and then pick your first slide format

 

You can now start adding content to the slides.

One nice feature of Haiku Deck is the ability to select and add images that you can search for through the tool.  The images displayed have Creative Commons licensing, which means that you don’t have to pay for them as long as you give credit to the owner of the image.

 

Haiku Image Search

You can search through a large database of images

 

If you want to add graphs to your presentation, you can select from three different styles.  It’s very easy to edit/update the content on them.

 

Haiku Graphs

Select from three different graph types and customize as required

 

Summary – Haiku Deck is a very easy-to-use tool for creating presentations.  You are restricted in the options you have to make a presentation, but these restrictions help with simplicity.  You can easily build a presentation very quickly for SlideShare using Haiku Deck.

2.  Create your imagery using Canva

If you want to get a little fancier with your slides, Canva is a super cool image creation tool that provides graphic design capability, even if you don’t have any graphic design skills!

When you start off with Canva, you can select the types of images you want to create.  If you select the presentation style, then you are presented with a range of templates that are suitable for slides for a presentation.  There are over 100 to choose from.

When you choose one of them, you can start adjusting the image/text size and changing the colors of the text.

 

Canva changing the image

It’s very easy to adjust the image size, text, colors etc

 

There’s also a large suite of colorful and useful text boxes that you can add to your presentation.

 

Canva Text Images

Select from a large variety of colorful images you can use for your slides

 

You can also upload your own images and/or search from a database of over 1,000,000 images.

Summary – Canva is a very simple tool to use and you’ll be surprised how quickly you can create slides that look great.  You will probably need to use Canva in conjunction with presentation software (e.g. Powerpoint) as it only produces images or PDF documents.

 

3. Add clickable links

Most presentations on SlideShare don’t have clickable links, but it absolutely makes a lot of sense to add them.

If you add clickable links to the first three slides on your presentation, SlideShare will disable them so they won’t work!  But you can add links on other slides.

So, how do you add these links?

You do it in the same way as you would add any link to any other presentation.  For example, add a button with some call-to-action text to your slide, and select the menu option ‘Insert’, followed by ‘Hyperlink’.

Here, you add in the hyperlink to the relevant page of your website.

Yes it’s that easy!  So why isn’t everybody doing it?  We don’t know, but we think they should be!

Here’s an example of a clickable link from a HubSpot presentation.  Go to the last slide and you’ll see three clickable links on the last page.

 

 

4. Create charts with ChartBlocks

ChartBlocks is a very nicely designed and easy-to-use online tool for creating charts.  Charts are great for giving people an easier visual to understand complex data.

With ChartBlocks, you can specify your data set, create a chart, export it as an image and then include it as part of your presentation.

To create a chart, you enter in your content in a table or import it from an external source.  You then select the type of chart you want and configure it to suit your needs.  Here’s how an example chart looks (the configuration options are on the left).

 

chartblocks configuration

This is how the configuration looks for charts

 

When you’re creating the chart there is a lot of flexibility, for example:

  • Change dimensions – adjust the size of the graph that you want to publish
  • Change fonts, colors, background image color, etc.
  • Adjust line thickness of axis, grid, etc.
  • Change any text surrounding the graph.

So, if you want to create graphs and you’re looking for something easier than Excel, ChartBlocks is a good alternative.

 

5. Optimization when you upload

When you upload your content to SlideShare, you need to consider how it will be indexed and found, both on SlideShare and on Google.

Here are some practical tips:

  • File name – Ideally, you will put the keywords you want to rank for in the filename used to access the presentation.
  • Title – The title of the presentation will be used by Google to index this content and will be displayed in search results.  But Google only uses the first 65 (sometimes a little bit more if there’s lots of narrow characters) characters, so pay attention to this when you are uploading.  This is also important for SlideShare indexing.
  • Description – The first 155 characters of the description will be displayed in Google search results.  In SlideShare itself, you can have a much longer description so you need to write for Slideshare and for Google.  Write a compelling summary in the first 155 characters and then a more detailed description to follow this.
  • Tags – These are important to make sure your content can be found within SlideShare.
  • Category – Make sure you have the correct categories so that, when users on SlideShare are filtering based on category, they can find your presentation.
  • Links within the content – As mentioned already, after the first three slides you can include links within your SlideShare content.  This ensures you get more traffic to your website when people do actually see your slides.
  • Content – Make sure your content includes relevant keywords that you want to rank for.  This is the same as including the keywords or related keywords within the content of a blog post.
  • Sharing – Make sure your settings allow people to share/embed your presentation.  The more views, shares and embeds you get,  the better.

 

Summary

SlideShare is a powerful platform, particularly in the the B2B space.  One of the best ways to use SlideShare is to take your blog post content and hire someone to create slideshare presentations based on it.  You need to always make sure that the presentations are visually appealing and optimized correctly for search.

Do you use SlideShare?  Have you seen any benefits as a result?

As usual, I would love to hear your thoughts.

 

Dart 1 and Dart 2 images from Shutterstock

About the author

Ian Cleary

Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.

  • http://www.karenhenry.com Karen Henry

    Fantastic tips, as always, thanks Ian!

    I suspect that Haiku Deck will become my new favourite toy. :)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Karen, yes it’s pretty cool!

  • Dennis, ListsUK

    Thanks Ian, good post; will be trying out Haiku Deck and ChartBlocks.

    And in the meantime, will be sharing your post, too!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you so much Dennis, much appreciated! Ian

  • http://www.workreadplay.com Bryan Collins

    Hi Ian,

    I love creating great presentations, and this is a nice roundup. Have you created any yet?

    A couple of thoughts:

    1) Haiku deck is useful for bloggers, but it’s less useful for business people. This is because, it’s difficult to apply your branding and customise the look and feel your design to match other business assets. I haven’t spent as much time using Canva, but it looks a bit more flexible than Haiku Deck.

    2) Creative Commons Image search is one of the best places to find free images that you can use for commercially. Also, check out Compfight cc.

    3) Clickable links are really important in SlideShares. I find if you include a link to a blog post at the end of your SlideShare, you can increase reader engagement and attract traffic to your website.

    4) Embed your SlideShares wherever you can. They work well on webpages and on almost every social media network.

    I’ve spent time working on the presentations that you can find here: http://www.slideshare.net/SageCRMOfficial. As you can see some of these SlideShares use commercial images and others use images sourced via Creative Commons.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks for your feedback Bryan. I agree that Haiku is restrictive and nice to have more templates but useful depending on the requirement.

      I recently created an infographic in slideshare and embedded in an LInkedIn post which was nice to be able to do.

      Ian

  • BigcomDevloper

    Great Ian as always, People are now using more effective idias through their slide.and also presant each and every topic beautifully.

  • Storewars News

    Nice
    read! Very informative. Did you know that Tesco trials ‘multichannel’ staffroom
    concept in Lincoln. Full story here: http://bit.ly/1oAgs8r.

  • junaid ahmed

    Fabulous post! Slide share is a great source of Internet marketing to improve lead generation. These tools look really effective to bring some good presentations on slide share. Thank you for sharing some great things here.

  • http://www.SM4Results.com/ Joe Estes

    Hey Ian great post and thanks for Sharing !

    • http://www.razorsocial.com/ Ian Cleary

      Thanks so much Joe!

  • http://www.workonlinekenya.com Sheeroh

    Wow, wow, wow. Thanks so much for this Ian. I’ve been thinking about using SlideShare but I’ve been putting it off, mainly because I believe its time-consuming to create the slides. Then I thought of hiring a freelancer to do it but I never got to do that either. :( And now this post. I’m definitely on it, now.

    • http://www.razorsocial.com/ Ian Cleary

      Fantastic, thanks Sheeroh.

  • Pandian

    Nice One IAN… Chart blocks is new to me, need to play with this to make numbers more visual..

    Please find below some of the sites for free & paid images to make your next presentation an awesome one..

    pixabay.com

    compfight.com

    iStockPhoto.com

    Nounproject.com

    Pictofigo

    IconFinder

    Check out my slides in slideshare..http://www.slideshare.net/pandian3012

    Happy day!!

    @disqus_5TKa33H7Gb:disqusAMS

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!