5 Tools to Market Your Business Using Mobile Social Media Apps


Using Your Mobile for Social Media Marketing will make you more productive and efficient with Marketing your business on Social media.  You have your mobile with you 24 hours a day so you might as well get more benefit from it!

Some applications will just waste your time and some will benefit your business.  The applications we have selected below will make you more effective on social media.

Here are 5 great mobile social media apps that you should download to-day!

1. Tweetbot – More Effective Twitter Management (iphone and ipad)

Tweetbot is an iphone app for managing twitter and it has a really nice user interface.  Mike Stelzner from Social Media Examiner mentioned he used Tweetbot, in our video interview series, and if you use it you will see why.

One of the reasons Mike uses it is that Social Media Examiner can get a couple of thousand retweets on a blog post.  With tweetbot you can filter out this from your twitter stream.  If you don’t get thousands of retweets on your post you may not have this problem but there are plenty other great features.



Hold a tweet down to get some actions for that tweet or swipe a tweet and display the conversation


In the above example, If you are viewing a tweet you just hold your finger on it for a second and out pops a menu for you to take action on the tweet.  For example, you can e-mail the tweet to yourself for later viewing.

You will also like being able to easily view all the conversation around a tweet.  You just swipe the tweet to the right to view all the conversation. If you swipe it to the left you can reply to the tweet, reply all, quote the tweet in another tweet and more.

A nice app with a really nice user interface.

2. Glyder – Manage all your social media marketing from you iphone

Glyder is a new application with a bright future.  Glyder aims to simplify social media marketing particularly for the small business.   If you are not sure what content to share or images to use when you are sharing Glyder will make it very easy for you.

When you are on your phone and want to share out a message to your social media networks you select a template provided by Glyder, add in your custom messaging and post to your social network of choice.  It sounds very simple and it is!


Glyder Marketing Templates

Glyder has an ever growing range of templates to use when posting to social media channels


Glyder is an iPhone app with an Android version coming before the end of the year.

3. Downcast – Catch up on your podcasts (iphone app with Android alternative)

Downcast is not purely about social marketing but we use it to catch up on our social media marketing podcasts.  So, certainly a very effective app to help you market your business.

Sign up to the best social media marketing podcasts and listen to them at your leisure.

Instead of having to sync up with iTunes you subscribe to podcasts via downcast and when you have a wireless network available it will automatically sync the latest podcasts.


Downcast for Podcasts

Automatically download podcasts to downcast


Note:  The podcasts displayed in the image above are all worth subscribing to.  The Podcasts are from Michael Hyatt,  Mike Stelzner – Social Media Examiner, Marcus Sheridan, Jay Baer and Kevin Newman from Site Visibility.

Downcast is currently available on iPhone.  An alternative Android version is Onecast.

4. Feedly for Reading and Sharing Great Content (Android and iPhone)

Feedly is a really nice application for catching up on reading blog posts when you are out and about.  If you subscribe to many blogs you can view them all within Feedly when you have a few spare minutes.


Feedly and Buffer

Easily find and share content using Feedly


The interface is really nice and surprisingly easy to read the posts.  We covered an article recently about the integration between Feedly and Buffer.    This is a great addition to Feedly.  When you find great content you can click on a button and share it to buffer.  Buffer will then queue up this content and post to your social network of choice based on your settings.

5. Social Media Listening using Mention (iphone and android)

Mention is a great social media app for monitoring that is available on android and iPhone.  You monitor mention of your brand name or keywords and view them via them via e-mail or through the mobile application.

The mobile app is a great app which allows you to keep track of keywords and respond to mentions at any time day or night.   What I really like about mention is that it has very comprehensive functionality for a very competitive price.


mention monitoring

Monitor keywords through your mobile


With such limited time we all need to make the most of the time available.  Quite often we have some spare time waiting for a meeting to start, a taxi to arrive or a plane to take off!  Consider how you can use this time to market your business using a device you have with you all of the time!

There are just 5 social media apps for mobile that we use on a regular basis.  I know there are lots more out there.  What are your favorite apps?


  • http://blog.paulnshapiro.com/ Paul Shapiro

    Ian, I know you’re a huge fan of Feedly (and it happens to be the app I use on my iPhone as well). For my iPad however, I have found no Google Reader app that even comes close to Mr. Reader. Its a premium app (I think < $5 USD), but well worth the money especially if you're into productivity :)

    • http://www.razorsocial.com/ Ian Cleary

      Hey Paul, thanks for the feedback. I haven’t tried Mr. Reader on the iPad so I’ll definitely be checking this out after your recommendation. Thank you!

      • http://blog.paulnshapiro.com/ Paul Shapiro

        You will love the Buffer integration (way better than Feedly). It also has advanced integration features that other apps just don’t offer. Its not at pretty as “Reeder”, but its definitely better in my opinion, especially for a power user.

        • http://www.razorsocial.com/ Ian Cleary

          Great, I’m sold! I’m going to buy it!!

  • http://www.openboxltd.co.uk/ Sanmi Lajuwomi

    Thanks for point out “Mention” i’ll try it out. :)

    • http://www.razorsocial.com/ Ian Cleary

      You are welcome Sanmi, well worth trying out!

  • Charles

    You need a subscription to the main app (which obviously costs money), but I find Sprout Social’s mobile app to be pretty awesome. The company did come out with a free app yesterday for people to check out (at MustBePresent.com), so if you’re wary of entering a trial, that’d be a thing to check out if you want to take a look at Sprout.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Charles, that’s the first time I heard of mustbepresent.com so I’ll check it out.

  • http://twitter.com/jenillustre jennifer illustre

    What are your thoughts on Hootsuite? I think having too many apps and tools is too taxing.

    • http://www.razorsocial.com/ Ian Cleary

      Hey Jennifer, good point. I like hootsuite, I think it’s a great tool. Glyder is very much targeted at the small business that is not familiar with social media. Tweetbot has a nice interface than Hootsuite but if you’re managing more than twitter you’d need to use Hootsuite. Thanks for your feedback. Ian