7 Terrific Time Saving Social Media Automation Tools that you have to use!

social media automation toolsDo you struggle to get all your social media tasks done every day?

Do you find that you perform repetitive tasks?

You have so many things to juggle on a daily basis.  You probably have a family or close friends, some hobbies, a job that is no longer 9 to 5 and an ever growing list of tasks to do.

Social Media Marketing is also so frustrating.  There is no end to it.  You never feel you have done enough.

But there is light at the end of the tunnel.

The social media tools are maturing and getting more useful and there is more automation that is available.

Here are 7 time saving social media automation tools:

1. Social Oomph

Social Oomph is a social media management tool with some great automation features.  One of the best features is the queue reservoir.

Evergreen content is content that doesn’t go out of date.

So when you post blog content that is evergreen it’s important to continue promoting it well after you initially post it.

As your social media presence evolves you get more fans/followers that have never seen your content before and also it is very likely that most of your existing fans/followers didn’t see your content when you first shared it!

When you post evergreen content you add it to your Queue and in this queue you specify how often you want content shared.

SocialOomph Queue Reservoir

Social Oomph will pick items from the queue every 3 hours

When I put an item in the queue Socialoomph allows me to create multiple variations of the tweet so that you are not sending out the same tweet every time.

So for every item I add to the queue I have 3 different variations of the tweets:

{5 Tools to Market Your Business Using Mobile Social Media Apps|5 great mobile social media apps that you should download to-day!|Does your company have a mobile app? Here are some examples to inspire you:} http://bit.ly/1akwk7V

This is how SocialOomph will send out the tweets:

  • Tweet 1: 5 Tools to Market Your Business Using Mobile Social Media Apps http://bit.ly/1akwk7V
  • Tweet 2: 5 great mobile social media apps that you should download to-day http://bit.ly/1akwk7V
  • Tweet 3: Does your company have a mobile app?  Here are some examples to inspire you: http://bit.ly/1akwk7V

The queue reservoir is such a useful feature.  It saves a lot of time and it will also drive you more traffic to your site #winner !!!

Free Bonus: Click Here to Download a Cheatsheet of 5 Tasks the Every Marketer Should Automate on Social Media

2. Dlvr.it

When you post content out through your blog you want to promote it across all of your channels all of the time. But you  don’t want to have to set up a tweet, Facebook update, LinkedIn update etc as this is time consuming. Dlvr.it automates this. In Dlvr.it you specify the source where you want to pick the content up from and the destination where you want to put it.


You specify the source where dlvr.it picks up the content and the destination where you can it to go

When a new post is created dlvr.it will automatically send out your updates.  It current supports Twitter, Facebook (business and personal), LinkedIn (business and personal), Google + (business page). App.net and Delicious. There is also very useful analytics in dlvr.it as well.  Because it uses it’s only web address shortener it can track who clicks on your link.

dlvr.it stats

See how often your link is clicked

Dlvr.it is a very reliable and useful tool that will save you a lot of time.


IFTTT (If this then that) allows you to automate a broad range of activities.  If a trigger event happens the automation kicks in and the corresponding action takes place. For example,  a new blog post is added and a tweet is generated. In IFTTT they have a concept of ‘recipes’. These recipes are individual tasks that can be automated.  When you login you’ll see over 4,000 to  choose from.

IFTTT Recipes

There are many example recipes to choose from

Each recipe has some ingredients! You have the source of what IFTTT is monitoring and then the resulting action. In the example if a new blog post is added to the RazorSocial queue then a tweet is sent to my account @iancleary.

IFTTT Example

You specify the source and then the destination

If you can’t find an IFFTT task amongst the 4k + examples you can also set up your own combination. Once you set up your IFTTT recipes you can forget about it and the automation kicks in every time.

4. Zapier

Zapier is similar to IFTTT except you set up Zaps. A Zap is an individual automated task. For example a Zap could be a task that monitors YouTube and when it finds a new video then a tweet is automatically generated. There are over 250 services supported. These are the ones you specify where the trigger event kicks off.

Zapier Triggers

Many triggers to select from

You can use from the many Zaps that are available or you can build your own Zap. They are very easy to set up.

Zapier New Zap

Setting up a new Zap in Zapier

Recently we wrote an article about a 24 hour global conference that used Zapier to automate a lot of the tasks related to content distribution. This article will give you lots of ideas in relation to the potential of a tool like Zapier. Read this article here. Another alternative to Zapier is Cloud work. This provides similar functionality but some different applications are supported so it’s worth checking this out also.

Free Bonus: Click Here to Download a Cheatsheet of 5 Tasks the Every Marketer Should Automate on Social Media

5. Aweber

Aweber is an email marketing tool with some essential automation tasks built in.

When someone signs up to your email list you can set up one or a series of automated e-mails that goes to your new subscriber.

You can pre build all your email templates and have them all ready to go. 


Automated emails go out based on the times set up

The automated sequence of email helps nurture your email subscriber and eventually bring them to a point of sale.  This automation is an essential component of your email marketing.


Postplanner is a Facebook page management tool that helps automate the sharing of content to your Facebook page.

There is a content discovery engine which allows you to discover the most popular content in your industry and then you can add it to a queue for later delivery.

Post Planner will handle everything in the queue and automatically post out based on pre-configured times.


Postplanner Trending

Trending content displayed based on shares or likes

Postplanner will save you a lot of time on Facebook!

7. Buffer

Buffer saves a lot of time by automatically handling all the scheduling of your posts.

When you want to catch up on your blog posts read them using Feedly and then share them out on Buffer. Buffer will take any posts that you have scheduled and place them in a queue and send them out based on the next time slots that you have preconfigured.

In the following example we are using Feedly on a mobile device to read the content and then buffering the content out for sharing at a later stage. 

Feedly and Buffer

Easily find and share content using Feedly


Social media can be so frustrating because you don’t have enough time to complete all the tasks.

It can also be quite repetitive.

So why don’t you automate the repetitive tasks?

Free Bonus: Click Here to Download a Cheatsheet of 5 Tasks the Every Marketer Should Automate on Social Media

What tools do you use?  Would you use some of the tools listed above?

photo credit: eflon via photopin cc

  • Paul C Amatangelo

    Great post, thanks

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Paul.

  • http://canmoneyonlinesolveit.com/blog Pat Brosnan

    Super content thanks for sharing this with us

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Pat, glad it was useful!

  • Antonella

    Great Ian! Thanks for that!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Antonella!

  • http://www.thetravolution.com/ Cristina

    Ian I feel like you always let us in on little known secrets. Never heard of these tools! Genius!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Cristina, glad they are useful! Ian

  • Siobhan Joyce

    I use dlvr.it and find it brillant for both Facebook and Twitter for 2 of our RSS Feeds.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Siobhan, dlvr.it is a really reliable and useful tool. Ian

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    I use Buffer and socialoomph in the past Ian. Both great tools. Now I am addicted to Hootsuite Pro ;) Awesome list overall, thanks!


    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ryan, I use the Hootsuite free option. What’s good about the PRO, is it the reporting?

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    Great list. You nailed this one. I do like to add this reminder to any discussion of automation tools.

    Automation is great for increasing your productivity to get mundane tasks off your plate. Just remember that “doing social” is not a task. Use automation only when it helps you focus on the social part of social media.

    I used automation to make sure that an post from Ian is in my queue to read. I don’t automate the reading or replying :)

    • http://www.razorsocial.com/ Ian Cleary

      Well said Warren, I hate the mundane stuff but I love chatting and interacting with smart people like you. I hope to meet you in real life some day and buy you are beer! Thanks for your feedback, honored that I make your queue!

      • http://warrenwhitlock.com/social-media-expert Warren Whitlock

        Follow up. I have accounts on all the tools listed. Was not using one, so on your recommendation, logged in. Forgot I had been upgraded years ago.


        Moral of the story. No tool works well if you don’t use it :)

        • http://www.razorsocial.com/ Ian Cleary

          Absolutely! People love hearing about the tools but you need to implement them!!

  • George Iovchev

    Precious information, thank you! You are showing us the near future of web promoting. I am using Social Oomph, but not the way you suggest here.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you very much George, glad it was useful to you.

  • Rod Simmons

    Good stuff Ian!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Rod!

  • peggyduncan

    Great info, Ian. I’m using Hootsuite Pro for automation for my blog. On YouTube, automation is set up within YouTube. You’ve made me curious about Dlvr.it.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks you Peggy, I find dlvr.it very reliable!

      • samarthsave

        Hey Ian, What do you think about OnlyWire?

  • Angelique Toque

    Thanks for article! Helped me a lot :) Just find new solution to spend less time on social media ‘stuff’ :)

    • http://www.razorsocial.com/ Ian Cleary

      You’re welcome.

  • pipo101

    checkout http://kout.co it lets you automatically post on twitter and facebook for free..

  • samarthsave

    I think you missed one. OnlyWire. I use it. its simple. and cheap!!

    • http://www.razorsocial.com/ Ian Cleary

      If used correctly it is useful but sending to a large range of social networks that you are not active on is not much use!

  • samarthsave

    I use onlywire. it works well for me. but i think these are good too

  • junaid ahmed

    That’s an awesome post I have found crawling at the Google while searching for news in social media. These really help in increasing brand image using social media smartly. Thank you for sharing the great article here.

  • Nikhil Tiwari

    Thanks for the well researched article. Please also consider Sociota to add on this List . This is a new but include lot of beneficial features.

    • http://www.razorsocial.com/ Ian Cleary

      Yes I certainly will, thank you

      • NikhilTiwari96

        Thanks Ian . Try the most intresting feature of sociota.
        here is the link sociota.net/magicbox

  • http://breakthroughmarketingteam.com Michael Giulianti

    Founder and Chief Innovation Officer. BreakthroughMarketingTeam.com – Editor, Publisher, Contributor to our newly and rightfully rocking updated TEAM at our news and broadcast department, “BreakthroughWire,com”.

    Our interactive agency is in downtown, bordering Fort Lauderdale Interactive Agency! Closing in on 300 clients all thought-leader, “Google Good-Driven, Organic thoroughbreds, all gracing their targeted “first poages” across all devices, platforms, and apps, on Google, Bing & Yahoo across any device & apps. Award-winning custom website design & development, SEO, PR!

  • Sudhir Mantena

    Have heard a lot about IFTTT but never used it. Didn’t Aldo know they have so many integrations already done. Thanks. Will try.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Sudhir, yes a really good tool!

  • http://yongfook.com/ yongfook

    Great list! Might I also suggest:

    http://beatrixapp.com – social media virtual assistant

    Disclaimer: I’m the founder! :) cheers

  • Mayjahn

    Hi Ian, thanks for the informative article.
    Wondering whats a good free scheduling tool to automate posts/ tweets across multiple channels?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Mayjahn, Buffer has a good free option, Ian

  • http://www.wearebionic.com Eva

    Thanks for this post, it’s great!

  • http://www.wearebionic.com Eva

    Does somebody of you guys already uses BIONIC? It’s a great tool for the automatisation of advertising on Facebook. It will save you a lot of time (up to 66%) – time you need for your strategy- and it’s very user-friendly. You can easily collaborate with your colleagues because you only need one account. Here’s their link: http://www.wearebionic.com

    • http://www.razorsocial.com/ Ian Cleary

      Looks interesting, we’ll check it out!

      • http://www.wearebionic.com Eva


  • Claire Machado

    Thank you for your 7 tips, Ian! I’d like to add one more tool to the mix: Azuqua. It allows you to connect social with any web service you use to pull signals from social and get automatic alerts, or even record social leads in CRM. Here’s one example out of unlimited possibilities: http://azuquasales.azu.qa/socialcustomersupport

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Claire, is this better/different than zapier, ifttt etc?

      • Claire Machado

        That’s a great question! Yes, Azuqua is on a different level than Zapier or IFTTT because our platform can combine multiple cloud applications (not just one to one) and add in functions such as article summary, sentiment analysis, search, etc. that specify exactly what you want from each process. It is a much more comprehensive tool. Feel free to check out this video for a demo of the product: https://www.youtube.com/watch?v=afWcdSlRPOY. Thank you for your interest!

  • http://www.venntive.com lksugarman

    We’re excited about the recent update of the Social Media tools that are deeply integrated into Venntive. Schedule posts. Save posts. Batch posts. Broadcast posts w/ your email broadcasts and track the activity. Link up your SM connections in CRM. It doesn’t do *everything.* It just does 99% of what most people want and need, in one place.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks, I’ll check it out.

  • Stephen Hodgkiss

    Great list Ian. Not sure if you have heard of MarketHive yet but I think it is worthwhile you taking a look. They are launching on Jan 15 and will be offering Inbound Marketing Tools for zero cost. Let me know if you would like more information on the company.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Stephen, yes sure. what’s the web address?

      • Stephen Hodgkiss

        Maybe best to check out the Facebook Fan page or the Blog for MarketHive, otherwise you would not see much at this stage. If you mention my name on a comment in FB, then the CEO will give you access to evaluate it… The CEO’s name is Tom Prendergast. See https://www.facebook.com/MarketHive or http://www.markethive.net/

        • http://www.razorsocial.com/ Ian Cleary


    • Swati

      Hi Steven … i would be interested in knowing about the inbound marketing tools and if u can share the details about the company would be great

      • Steven Hodgkiss

        Hi Swati – you can start using all the tools from Day 1. My profile is at https://markethive.com/stephenhodgkiss and registration is as simple as clicking on one of the Social Media icons in the top-right corner. You will also see some videos that explain the whole concept of what MH is trying to achieve.

        As previously mentioned in the posts below, there is no charge for all these tools. The tools took over two years to develop and would normally cost around $3000 per per month. They include auto responders, blogs and blog enhancement tools, social networking including groups,forums, videos, companies, and rotators. There is something for everyone inbound marketers, social networkers, cognitive leads and our own Alpha programs.

        Hope it helps and let me know if you need any details.

  • Vishal Dutta

    Ian, that’s a great list and the quality of these companies shows how this market is maturing! Just want to introduce our startup – drumup.io here. DrumUp acts like a social media assistant. Our main focus is on content discovery and we spend a lot of time analyzing content and trying to match it to the user’s key themes.

    What we find is that our users like to combine content discovered by us with their ongoing social conversations. This gives their social profiles more depth by creating a mix of personalized conversations and important updates from their industry. We’re in beta, and working hard towards better understanding what would interest a business’s followers.

    • http://www.razorsocial.com/ Ian Cleary

      Interesting Vishal, thank you we’ll take a look!

    • Swati

      Hi Vishal … i am swati .. marketing manager of an IT security product i am looking for an agency who can help me understanding the content startegy for social media can u please help me on this..

  • http://www.p3mglobal.com/ Dan Strayer

    Hi Ian. Tremendous list, many of which I use regularly. I’d be interested to gauge your thoughts about the relevance of using automation tools like Tweet Deck or HootSuite, tools that introduced me to the importance & efficiency of social media automation. Have they fallen off in your view?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Dan, there’s nothing wrong with the right automation. You can’t automate building relationships but some content needs to be scheduled and some can be automatically distributed!

  • William Lan

    Great list Ian! Any free apps that allow automation via a calendar layout? Prob with Buffer free is you can only have 1 Facebook account (a profile or a page) I have both.

    • http://www.razorsocial.com/ Ian Cleary

      Hi William, with a calendar layout do you mean drag and drop items on a calendar? I can’t think of a free one for this!

      • William Lan

        Doesn’t have to be drag and drop, just show your posts in a calendar format for better long term planning and scheduling. Id like to dedicate 1 day per week or 2 week period and sit and schedule content for the following week or 2 according to my SMM plan.

        • http://www.razorsocial.com/ Ian Cleary

          I use Google Calendar a lot. You can create a custom calendar just for content!

          • William Lan

            awesome! How do you get the content out on social networks then?

          • http://www.razorsocial.com/ Ian Cleary

            Through the use of tools, not through the calendar