11 Social Media Management Software Applications to Shave Time off Your Day

social media management softwareAre you interested in changing the social media management software app that you use?

There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider.


1.  Hootsuite

Hootsuite offers a broad range of support for social media management platforms and is the most used of all the different platforms.  It has over 8 million users, but the majority of them use the free version of the service.



Set up multiple streams for different social media channels

Core Features

  • Full publishing facilities across a broad range of social networks – Twitter, Facebook, LinkedIn, Google+, WordPress and Mixi.
  • Reporting available, but very limited at the free level.  As you move to the pro level you can pay extra money, depending on the level of reporting required.
  • App Directory – They have an application directory with over 70 applications supported which is quite useful.  See our recent post on Hootsuite apps.
  • Team Management – You can create teams, assign tasks and set permissions across teams.
  • RSS feeds – You can set up RSS feeds for Hootsuite to read and automatically share content from.


Pro price starts at $9 per month for first user and you get one user free.  Pricing increases to $19 for the next 8 users and then you’re into enterprise pricing after that.

Overall opinion

Hootsuite is a powerful tool with a good free offering.  You hear a lot of complaints about the user interface but, if you can get used to that, it does provide good functionality.

There is an enterprise-level offering for Hootsuite but, if you are a very large enterprise, there are other tools, mentioned below, that are also worth considering.


2.  Sproutsocial

Sproutsocial is a nicely designed management platform that it is easy to use and produces nice reports.  There is no free offering so it’s difficult to recommend it over Hootsuite if you are a one-person team.  If you have multiple members of a team working on social media then it is a good alternative, although it’s still more expensive.



Sproutsocial is easy to use and visually appealing

Core Features

  • Supports Twitter, Facebook, LinkedIn, Google + and also integrates with Feedly and RSS feeds.
  • Task management so you can assign tasks to teams.
  • Automatic publishing of content at specified times, with a browser plugin to share content while browsing.
  • Good overview analytics provided for social media and the web through integration with Google Analytics.
  • Discovery tool to find people to follow or unfollow, and to manage keyword-based searches.


Pricing ranges from $39 to $99 per user per month, depending on functionality and support provided.  At $39 per month you are restricted to 10 social profiles.  At $59 you can manage up to 20 social profiles and you get Google Analytics integration, and at $99 you can manage up to 50 social profiles, getting better support, reports and advanced scheduling of content.

Overall Opinion

It’s a really nice tool to use, and it’s perfect if you have multiple team members.  To get the full benefit you’re going to need to go for the $99-per-user version, which means it gets quite expensive.  So any reluctance to use it would be based on the price alone.


3. Rignite

Rignite helps you measure and understand your social media marketing activities. It is good for smaller teams and covers the most popular social networks. Its power is in the fact that it’s available for single users while still incorporating all the powerful analytics features.

Core Features

  • Manage an unlimited number of accounts on Facebook, Twitter, Google Plus, LinkedIn, Instagram and YouTube.
  • Sentiment monitoring and trending topics analytics.
  • Analytics and reporting for every social account and every team member – find where you need to work more and who is performing the best with community management.
  • Create and manage promotional campaigns from your dashboard.
  • Team collaboration features that let you communicate better – content library, discussion forums, templates.


Rignite offers prices that are suitable for the small business owners – $19 or $39 per month. An additional user costs $19/month for both plans. The difference between them is the campaign-level analytics and the social campaign management panel – both available only for Gold subscribers.

Overall Opinion

It is a good solution for small businesses and independent consultants who need more in-depth information about the campaigns they are running. The easy-to-understand analytics make Rignite good for beginners as well as professionals.


4. Meshfire

Meshfire is a social task board that lets your team manage Twitter faster and better. With the help of the virtual team member – Ember – you can filter, assign tasks, collaborate and much more in one single dashboard.

Core Features

  • Automated task board that selects the most important tweets, such as those where you might need to take action. Saves time, compared to following the real-time newsfeed, and minimises the frustration of missing something important.
  • Assign tasks to another member, comment and engage with the community.
  • Use the virtual team member to do the hard monitoring work – for recommendations, actions, etc.


Meshfire offers plans from $19 for a single power user to $99 per month for an agency. You get different number of projects, team members and contacts with every level.

Overall Opinion

It is a great tool if you are managing a lot of really active Twitter accounts and you just can’t cope with all the information.

5. Postheads

Postheads is focused on collaborative content creation. Based on the assumption that everyone in your team is participating in the content creation and management process, this tool gives you the possibility of sharing different types of files with other account managers for the different accounts you manage. So, if you find a great article or a photo that would be great on your Facebook page, it won’t get lost.

Core Features

  • Content collection – add all the files in the relevant folders for the account that you want to manage.
  • Approval system –  Set up a full approval system for all content shared.
  • Publish on Facebook and manage your content calendar  – see how many posts you have planned for the days and weeks ahead, and what types of posts they are.


You can choose a package that suits your needs in term of team members, number of projects and cloud storage space. Monthly fees are in the range of $200 to $1000. Discounts are available per 6-month or yearly payment.

Overall Opinion

This is a good solution for teams that are managing a lot of content and require an approval process.  It’s a pity it’s Facebook only at the moment but Twitter is on the way very soon!


6. Falcon Social

Falcon Social is a tool for big agencies or global companies that manage a lot of social media accounts via different teams. The possibility of assigning different levels of access for every team member and for every account makes it interesting for larger companies. The Listening platform is their newest feature and it offers unlimited capabilities to find the right audience, participate in conversations and turn people into real brand ambassadors.

Core Features

  • Supports publishing to Facebook, Twitter, Google Plus, Tumblr and LinkedIn via a detailed editorial calendar. Includes an image editor, application builder, and targeting options.
  • Team management that lets you create teams, add people to more than one team, and assign levels of access for every user and team.
  • Listening platform – Track what people are saying about a brand, product or competitor.
  • Real-time collaboration for better community management and higher engagement. Mark a message as read, assign to another member, add notes and take action.
  • Detailed reports about Facebook Page performance including earned, paid and owned media, negative feedback, and real-time reach graph.


Falcon Social is an Enterprise solution, which means it’s costly for small business owners. The pricing depends on the number of accounts you need to manage.

Overall Opinion

Falcon Social offers great solutions for global companies and big social media agencies. This tool provides all you need in a single dashboard including Facebook Ads management, real-time statistics and newsfeeds. If you manage a big team and a lot of clients, go for it.


7. Komfo

Komfo is a comprehensive and powerful social media management application with a really nice user interface. It offers support for the most popular channels, in-depth analytics for Facebook Ads and a good Facebook App builder.

Core features

  • Supports Facebook, Twitter, Instagram, YouTube, Google Plus and LinkedIn.
  • Content calendar for easier publishing.
  • Monitor your community – assign to another team member, manage responses and save for later.
  • Listening – monitor up to 5 queries per brand to see what people are saying about you and similar brands. Find conversations where you could be helpful.
  • Social analytics – see your most viral, engaging and spammy content. Learn how to change your content strategy for better results. See the monetary value of your reach, compare basic results with competitors and active ad campaigns.
  • App Library that lets you create and publish an app quickly and easily. Choose a template based on your goals and start editing.


You will need to contact Komfo for pricing as it depends on your project, but it’s an enterprise tool so not for the smaller business.

Overall Opinion

Komfo has some really nice features – the Analytics part is my favorite because it saves time and frustration by showing you the most important metrics in a way you will understand them. If you manage a lot of Facebook Ads for your company or clients, this is a great addition.


8. Oktopost

Oktopost is a platform particularly suitable in a B2B environment.  We often talking about the requirement to track the results from sharing content on Social Media and Oktopost has got excellent mechanisms for this.   All links can be tracked and with it’s integration with Google analytics you can monitor the results.  It also has excellent features for LinkedIn group posting and monitoring the results of content posted.


Oktopost Report

Oktopost provides great reports on what you shared and the benefit you got from it

Core Features

  • Posting to a variety of social networks and also to LinkedIn Groups.  With the LinkedIn groups you can see which groups are responding to the updates you share.
  • Custom URLs used for all postings, so everything is tracked.
  • Integrations supported – Google Analytics, bit.ly, Marketo, GoToWebinar, Act-on, Salesforce.
  • Lead tracking – you can embed code in your lead generation forms so you can track links shared to leads generated.



Prices start at $49 per month for one user.  For three users it’s $119 and for five, it’s $249.  For each level you get support for more social media profiles and LinkedIn groups.

Overall Opinion

A really useful solution particularly in a B2B space.  The ability to track all links shared is usually difficult but Oktopost makes this particularly easy.

9. Spredfast

Spredfast is an enterprise-level social media management solution that includes support for a broad range of platforms and functionality that you would expect for a system designed for enterprise-level clients.



Co-ordinate all your social activity in Spredfast

Core Features

  • Supports Facebook, Twitter, Google+, LinkedIn, WordPress, YouTube, Foursquare and Slideshare.
  • Provides a centralized content library where your teams can access content based on permissions.
  • Comprehensive workflow and permission-based management that is easy to configure.
  • Systems in place to identify and track the most relevant conversations your team should be involved in.
  • Detailed analytics module with integration with Google Analytics, Omniture and Bit.ly.
  • Other integrations available including Brandwatch, Bazaarvoice (ratings/reviews), Kenshoo, Klout and Salesforce.
  • Mobile – All management capabilities are mobile compatible.


This is enterprise pricing that really depends on the type and size of the organization, so it is generally different for every company.  It’s big bucks!

Overall Opinion

For a complex enterprise solution I was surprised by a user interface that is not overly complex.  The fact that they provide an extensive range of functionality and support for platforms such as Slideshare is really useful.  The integrations they provide to third-party platforms are also impressive.  So, overall, this is a great solution but you’d want to be a reasonable-sized company before it made sense from a cost perspective.


10. Sprinklr

Sprinklr is another enterprise-level solution and is a competitor to Spredfast.  It appears more complex than Spredfast but it does have a very broad range of functionality and it supports a wider range of platforms.  Typical deployment time for Sprinklr is four to six weeks.



You build a comprehensive workflow that is then available through the management interface

 Core Features

  • Supports Facebook, Twitter, LinkedIn, YouTube, Slideshare, Instagram, Flickr, Weibo, Tumblr and VK (Russian social network).
  • Excellent workflow system that allows you to create complex workflows, including automated tasks such as the automatic routing of information.
  • Through a proprietary natural language processing engine it surfaces the most important conversations so they can be acted on as soon as possible.
  • Extensive reporting options with reports available across individual, group or brand.


You’ll need to check with Sprinklr directly as it’s based on your requirements.

Overall Opinion

This a very comprehensive platform and very suited to enterprise customers.  It’s not suited at all to smaller customers.  It is similar to Spredfast, with possibly more functionality, but it will also be more expensive to deploy and manage going forward.

11. Symphony Tools

Symphony is a nicely designed tool with some really great functionality.  For example, when you are sharing posts you can do an image search and easily add an image onto any post you’re sharing; this is a neat feature.  It also has good team-based functionality where you can assign permissions to different team members to restrict access.



Core Features

  • Workgroups – Separate your personal and work accounts and give access to different people.
  • Crosspost – Send scheduled posts to a variety of platforms by specifying a time or adding to a queue.  You can also add RSS feeds and set up automated posting through these.
  • Image selection – Built into the ‘crosspost’ is the ability to select from Creative Commons images (free to use) and add them to posts.
  • Inbox – Filter messages by type of interaction, brand mentions, etc. Never miss a comment – easiest way to respond.
  • Write emails and chat with your team directly in Symphony. No need to use a separate project management platform.
  • Chrome extension – You can use the extension to post from anywhere on the web.


You can choose between 3 packages – $14, $29 and $99 per month. The first package doesn’t include Monitoring and Replying, as well as Teams.

Overall Opinion

Nicely designed with some great functionality for adding images while posting.  Also some very good team management functionality available.



If you invest time in selecting the right social media management software app for your business, you can become more efficient and effective with social media.  But you need to spend the time evaluating the solutions available and matching them to your needs.

What’s next?

a) Consider one of the social media management tools listed above.

b) Share this post!

c) Let us know your thoughts.  What other tools should we have covered?  What’s your favorite tool and why?



Keyboard image by Shutterstock

  • http://about.me/alimostofian Ali Mostofian

    Great collection mate!

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Ali!

  • http://sproutsocial.com/ Brit at Sprout Social

    Thanks for including Sprout Social in the mix, Ian! Much appreciated.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Brit, I like Sprout Social!

  • barrymy

    I’m using HootSuite and I’m a one-person show right now. You nailed it in terms of the interface but it’s certainly helping me deal with the firehose and be more productive with what and where I share. The one I hear most often mentioned as a substiture these days is Buffer. Any reason they didn’t get mentioned? Thanks.

    • http://www.razorsocial.com/ Ian Cleary

      Hi Barry, Buffer is not a full social media management tool so you’re going to need to work with a management tool as well as buffer! Ian

      • barrymy

        Thanks for the clarification Ian.

      • Angela Pitter

        Ian, how are you defining “full social media management tool”? What features, functionality do you look for? And what’s missing from Buffer? Any thoughts on Commun.it?

        • http://www.razorsocial.com/ Ian Cleary

          Hi Angela, Buffer doesn’t have the facility to monitor and respond to all incoming content from social networks. It’s about social sharing not social media management. Commun.it is a twitter only tool and is management but just for Twitter. Any platform I covered was for multiple tools! Ian

  • http://www.hughosmith.com/ hughosmith

    Nice list, I hadn’t heard of many of these services.
    Ian, are you or have you made a similar list for the one-person operation trying to get the word out?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Hugho,

      For a one person operation just use Hootsuite. It gives the most comprehensive free offering!


  • Kim

    Hi Ian! Your posts are always full of great tool suggestions, so we’re very honored to have Rignite included :)

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Kim, delighted to have Rignite on the list! Ian

  • http://www.techvillage.ie Tech Village

    Cheers for the post Ian. Is it as well to take a paid version on of hootsuite if you have several clients you are trying to manage SM for, or open a free one for each customer. Also heard that FB actually likes the user to become involved rather that have the posts automated. Is this true? – George Annan

    • http://www.razorsocial.com/ Ian Cleary

      Hi George, yes the paid one if you have multiple clients.

      FB doesn’t really care, it penalizes you for posting on or off the platform anyway! (i.e. less than 5% of people see your content). Ian

  • http://www.workreadplay.com Bryan Collins

    Hi Ian,
    I use Sprout Social and HootSuite regularly. I’m still waiting for a budget social media tool that handles Google+ profiles.

    Does Oktopost create UTM codes?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Bryan, yes it supports UTM codes. You can set it up globally for all campaigns or set them up specific to campaigns. Also it will auto replace content in the UTM codes. So it will automatically populate the codes with the social network you are sharing to, you don’t have to do it. It’s a fab feature. Ian

  • Ria

    I like HootSuite but I love Sendible (includes Google+ and LinkedIn) not included here though you may want to check it out :)

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Ria, I haven’t tried Sendible for a while so I’ll try it out again. There are so many management tools.

      Why do you really like sendible?

      • Ria

        Hey Ian, cuz it has really helped me make my job so much easier to manage now I have tried other tools too. It’s very easy to use. It has (almost) all the social media sites I use. I particularly like that it allows me to group my post w/ the other sites. I love the dashboard and the report tab esp. keyword monitoring. Very useful. Support is also quick to respond when I have problems. Overall it works great! :)

        • http://www.razorsocial.com/ Ian Cleary

          Fab, thanks Ria!

  • Saul Dekel

    Hi Ian
    I have been working on a tool for almost a year now called http://www.brandgauge.com It’s a tool for collecting social media metrics. Users can cross aggregate data, for instance number of facebook likes on a particular YouTube clip. Also it’s free!

    Would love to hear peoples opinion

    • http://www.razorsocial.com/ Ian Cleary

      Hey Saul, thanks for this. I’ll certainly take a look. We always love new tools. Ian

  • anamika singh

    Hi Ian, Webfluenz is also one of such platform which provides a compilation social media monitoring and lead generation tools. You can try out our free version at http://www.webfluenz.com/sign_up.pl
    You can also contact me at anamika@webfluenz.com for free demo.

  • http://sendible.com Gavin Hammar

    Great list, Ian. Would be awesome if you could include http://sendible.com in an updated version of this article. We have recently relaunched and would love to give you a private tour.

  • Mike

    You should definitely add Capzool, It covers all platforms and you can also use it for your SMS campaigns, emails and more, a lot more options for a better price!