Monitoring what people say about you or your business online is crucial. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.
In this article we outline how to use ‘Mention App’ to monitor the web and social media. It is a very comprehensive and effective tool that is well worth exploring.
My personal experience with mention is very positive. I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention. So the following information is well worth reading!
About Mention App
Mention monitors the web, including the major social media channels, to keep you informed every time somebody mentions your name, brand or target keywords, and its user-friendly interface makes it very easy to use.
When Mention spots that somebody talks about you or your brand you can instantly see this through one of their apps (Web, Desktop, iPhone or Android). Alternatively you can get daily summary alerts which shows you the mentions for a particular day.
It is so important to track what people say about you or your business online. Imagine if someone complains about your business and nobody responds to this. You could instantly respond and turnaround this issue before it escalates. Or, for example, you track your competitors name. This could be a great opportunity to get more business (yes please!).
Mention has a cost free plan where you can track up to 500 ‘mentions’ per month for your personal or brand name with up to 3 search terms. The pro plan starts at $19.99 per month which is very reasonable considering how comprehensive the app is. The pro plan tracks up to 50,000 mentions per month and you can set up an unlimited amount of alerts.
View your alerts through a really nice user interfac
Here are some key features we want to highlight that will be beneficial to your business:
Set up the alerts for your business name, keywords or competitors and get these alerts sent via e-mail or view directly within the application.
Track mentions across a wide variety of online sites – Facebook, Blogs, Twitter, Forums etc.
Expand details of ‘mentions’. For example, if you are in the mention app and see that your name was mentioned on a website you can click on this and view the website directly within mention app. If you find a tweet you can view the bio of the person that sent the tweet before deciding to respond.
Viewing details of the tweet before responding
If you find that you get alerts from sites that are not relevant and you consistently delete these alerts mention app tracks this and will stop showing you alerts from this site.
Alerts that are deemed priority are highlighted. They are priority if your name is mentioned or it’s from a site with a lot of traffic.
Priority issues are highlighted so you can take immediate action
If you have other team members you can share out alerts to them and also assign tasks to deal with the alert.
Assign tasks to team members using Mention
You can perform certain actions on your alert, for example, share out details on Twitter, Facebook or just send an e-mil.
Mention tracks many different sites across the web and allows you to to filter on different sources. For example, if you were interested in Facebook only you could filter based on this.
You can filter by source to view alerts for specific sources e.g. facebook, twitter etc
Mention is available an an iphone or android app so you can monitor activity when you are out and about. When you have a spare couple of minutes waiting on a meeting you can take out
your phone and respond to mentions, assign tasks to team members etc.
View alerts directly within the iphone or android app
How to set up Mention
When you want to register you can enter in your basic details or use one of your social media accounts for your credentials.
You can enter your basic details or use existing social media accounts when registering
After registering, you are instantly able to create your first alert.
Choose a name for the alert and add the key terms you want Mention to monitor, such as the title of your most recent blog post or the name of your top-selling product.
Specify the keywords you want to be alerted on and event the keywords you don’t want to be alerted for!
From here, you can choose search terms that you want to include or exclude, so if you share a name with somebody famous, you could include their profession or middle name to be excluded from the search parameters to reduce the number of irrelevant results you receive.
Choose the languages you want to monitor and the types of site to be watched. Enable “priority inbox” if you want your mentions to be assessed for how important they are, and “noise removal” if you want the site to learn which types of results you are not interested in when you delete them. You can also entirely block specified websites from your search results.
Select the sources you want to use, sites you want to block and other settings
As soon as you click, “Create my alert”, Mention springs into action and starts searching its indexes for your brand name or keyword choices. You can then add Facebook Pages and Twitter accounts to share the results they provide or share an alert with team members.
Share Alerts through your social media channels or to other team members
Your alert is now ready and monitoring begins.
Monitoring your brand name using mention
Alternatives to Mention
A free alternative to mention is using Google Alerts. This is useful but the alerts are not as comprehensive and the functionality provided with Google alerts is very basic.
There are many other monitoring apps available. What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.
At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.
What do you monitor online? What tools do you use? What is effective for you?
Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.