Monitoring what people say about you or your business online is crucial. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.
In this article we outline how to use ‘Mention App’ to monitor the web and social media. It is a very comprehensive and effective tool that is well worth exploring.
My personal experience with mention is very positive. I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention. So the following information is well worth reading!
Mention monitors the web, including the major social media channels, to keep you informed every time somebody mentions your name, brand or target keywords, and its user-friendly interface makes it very easy to use.
When Mention spots that somebody talks about you or your brand you can instantly see this through one of their apps (Web, Desktop, iPhone or Android). Alternatively you can get daily summary alerts which shows you the mentions for a particular day.
It is so important to track what people say about you or your business online. Imagine if someone complains about your business and nobody responds to this. You could instantly respond and turnaround this issue before it escalates. Or, for example, you track your competitors name. This could be a great opportunity to get more business (yes please!).
Mention has a cost free plan where you can track up to 500 ‘mentions’ per month for your personal or brand name with up to 3 search terms. The pro plan starts at $19.99 per month which is very reasonable considering how comprehensive the app is. The pro plan tracks up to 50,000 mentions per month and you can set up an unlimited amount of alerts.
Here are some key features we want to highlight that will be beneficial to your business:
Mention is available an an iphone or android app so you can monitor activity when you are out and about. When you have a spare couple of minutes waiting on a meeting you can take out
your phone and respond to mentions, assign tasks to team members etc.
When you want to register you can enter in your basic details or use one of your social media accounts for your credentials.
After registering, you are instantly able to create your first alert.
Choose a name for the alert and add the key terms you want Mention to monitor, such as the title of your most recent blog post or the name of your top-selling product.
From here, you can choose search terms that you want to include or exclude, so if you share a name with somebody famous, you could include their profession or middle name to be excluded from the search parameters to reduce the number of irrelevant results you receive.
Choose the languages you want to monitor and the types of site to be watched. Enable “priority inbox” if you want your mentions to be assessed for how important they are, and “noise removal” if you want the site to learn which types of results you are not interested in when you delete them. You can also entirely block specified websites from your search results.
As soon as you click, “Create my alert”, Mention springs into action and starts searching its indexes for your brand name or keyword choices. You can then add Facebook Pages and Twitter accounts to share the results they provide or share an alert with team members.
Your alert is now ready and monitoring begins.
Alternatives to Mention
A free alternative to mention is using Google Alerts. This is useful but the alerts are not as comprehensive and the functionality provided with Google alerts is very basic.
There are many other monitoring apps available. What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.
At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.
What do you monitor online? What tools do you use? What is effective for you?
We’d love to hear your feedback!
Author: Ian Cleary is a technology guy with extensive experience in Social Media. He is a writer for Social Media Examiner and other high profile blogs and is very passionate about Social Media Tools. Ian is the CEO of RazorSocial and also RazorCoast which is a Digital Marketing Agency.