8 Social Media Tools in Beta Worth Tracking

social media tools in beta - Social media toolsAre you keeping an eye on new social media tools that could help your business?

As Social Media continues to develop there will be more tools that will help.

We are linking in with the tool providers and tracking the latest tools out there.  Here are just 8 social media tools in beta that are due out this year.


1. Meshfire – Team Based Twitter Management Tool

social media tools in betaMeshfire is a team based Twitter management tool that allows you and your team to manage your Twitter stream effectively.  You can assign tasks to yourself or team members and manage and track results.

A cool feature is the virtual team member that monitors the Twitter stream and makes suggestions for actions.   For example, if a customer responds to a tweet with your name mentioned then it makes sense to create an action to respond back.

We got a demonstration recently and the interface looks pretty neat.  A task is assigned on a board of tasks and you can flip it over to create the tweet to complete.   Your team can view a shared board of tasks that need to be competed and pick off the board.  There are settings which restrict team members to complete certain tasks.  They may action them but it may be subject to approval before the tweet is sent out.

If you’ve got a team working on the same twitter account Meshfire is going to be interesting for you.


2. One Qube – Manage Your Twitter Followers and Relationships

social media tools in beta - One QubeOne Qube is about maximizing the benefit of your Twitter followers.  You can view detailed profiles on them,  perform an advanced search, group them into lists, share targeted messages through the list, view analytics, and much more.

With the list management feature you can group your users and then share personalized direct messages to those lists.

There’s a beta programme running at the moment and features are being added on a regular basis.  Rumors of relationship management within the tool are flying around!


3. Nestivity – Build Nests for your Followers

social media tools in beta - nestivityThe use of a hashtag on Twitter for filtering information is useful.  However, if you have multiple conversations about the same thing there needs to be a better way of interacting, sorting and tracking these conversations.

Nestivity lets you create a ‘nest’ where you can get involved in the conversation.  Twitter followers are invited to participate in the nest but instead of one stream with all conversations they are broken down and organized in to easier to manage streams.

I can imagine the larger brands in particular creating nests to promote, encourage and manage the conversation more effectively on twitter.


4. Socialproof.it [Now called Sticky] – Socialise your eCommerce site

social media tools in beta - socialproofSocialproof.it provides visitors to your site with a customizable toolbar that originally was designed to store a wish list but is now expanding to much more.  The wish list functionality allows visitors to add products they like to it and then share with their friends on social media for feedback.

This potentially has multiple benefits.  By tracking what the visitor is putting on their wish list you can follow up with them with incentives to convert.  Also by friends sharing this wish list with their friends this will help generate more awareness of the product or service through social media and drive more traffic back from friends.

This is expanding way beyond initial wish list so it will be interesting to track.


5. Propel Ad – Optimize Your Facebook Promoted Posts

social media tools in beta - Propel AdAt this stage we’ve probably all read about the fact that on average, only about 16% of your Facebook fans are seeing your updates.  So if the vast majority of your fans are not seeing your updates what do you do?

Facebook’s promoted posts allow you to increase this percentage.  If you’re serious about Facebook you’ll need to start allocating a budget for promoted posts.  But what posts are the ones that you promote?  You can manually decide which ones to promote or you can use PropelAd to automate this process.  PropelAd will analyze your best performing posts in terms of reach and interaction and then automatically promote these posts.  This means that the ones that are resonating with your audience are the ones that will be promoted.

I can see PropelAd being appealing to the larger brands with annual/monthly Facebook advertising budgets.


6. Little Bird – Identify Your Influencers and build your influence

social media tools in beta - Little BirdForming relationships with key influencers in your industry or target market can be extremely beneficial to your business.  However, it’s very time consuming to try to identify these people.

Little Bird is an influencer management platform.

It helps you to first identify the influencers that you should be connecting with and then build a relationship with those influencers.

We’ll see a lot of influencer management platforms emerging in 2013, will Little Bird be singing in 2013, we’ll see!


7. Post Rocket – Optimize Your Facebook Newsfeed

social media tools in beta - PostRocketOn average only 16% of your fans see your updates on your Facebook business page.  To get around this at the moment you need to use Facebook promoted posts.

Post Rocket is a solution to optimize the content you send so more people see the content.   One neat feature is being able to attach photo’s to your post, add text to the photo and also modify the look of the photo so it’s more eye catching.

You can also schedule your posts based on the time Post Rocket thinks is the optimal time to post.

Postrocket is in beta for at least a couple more months so we’ll be tracking.


 8. AW Pro Tools – Expand the functionality within Aweber

social media tools in beta - Aweber Pro

AWeber is a great tool that we use for this blog but there is more functionality that we’d really like.  Then I came across  AW Pro Tools through David Risley’s blog which is an add-on to AWeber.

If you send an e-mail to your subscribers and they click on links you can track their behavior and automatically update your lists based on this behavior.  So, for example, you send a link related to a new product or service.  If a subscriber clicks on this link you could automatically update their profile to say that they have shown interest.  Then the next time you send out an e-mail to your subscribers you can specifically target the people that showed enough interest to click on the link the first time.

You can also automatically move subscribers from one list to another.  For example, if you have a series of messages that go to a new subscriber you can automatically move them to another list at the end of the initial series of e-mails.

So AW ProTools has an interesting tool and I’m sure Aweber are watching them closely!


The purpose of this post is to give you a sneak preview into what’s coming but also get you thinking about the type of solutions that you need to consider in 2013.

For all you tool providers we’d love to hear about new tools you have available and everyone else please also share any feedback or tool suggestions!


  • http://twitter.com/itsmikemags Michael Maghsoudi

    The PostRocket team and I are honored to be a part of this list. Thanks so much Ian!

    • http://www.razorsocial.com/ Ian Cleary

      Great to have you Michael. Thanks for your comment.

  • http://plexusengine.com/ Marshall Kirkpatrick

    Ian, thanks for including Little Bird on this list. Lots of stuff here I’d never heard of before!

    We’ve got some big awesome new stuff coming soon – I hope you’ll like it too! Keep in touch!

    • http://www.razorsocial.com/ Ian Cleary

      Hey Marshall, yes would love to keep in touch. Let me know if you’re up for a demo at any stage. Thanks for the comment!

  • http://twitter.com/henrymin henrymin

    Thank you for including us, Ian! We’re looking forward to launching our first sites in March. Stay tuned.

    • http://www.razorsocial.com/ Ian Cleary

      You’re welcome, looking forward to it too!

  • http://twitter.com/MissDestructo Amber Osborne

    We at Meshfire are jumping with joy this morning. Great write up and thanks for including us on this list!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Amber, very happy to include Meshfire!

  • http://twitter.com/stevelee527 Steve Lee

    They all sound wonderful…I will check them out

    • http://www.razorsocial.com/ Ian Cleary

      Thank you Steve!

  • Jennifer Agrazada-Schreiner

    Can’t wait to get my hands on them to help me improve my social media “craft”. However, isn’t it too difficult to have to use all these tools to get results? I think I’ll be spending more time learning how to use those rather than concentrating on my audience and my content. What do you think?

    • http://www.razorsocial.com/ Ian Cleary

      Hey Jennifer, yes I agree. You need to pick the ones that are most relevant to your business. Tools are only part of the equation! Thanks so much for your feedback, Ian

  • David Lin

    Great to see that there are a lot of new social tools. Please consider to include SocialMotus in your review list. It is an ALL-In-One social management tool.

    • http://www.razorsocial.com/ Ian Cleary

      Hey David, thanks for your feedback. I have come across socialmotus before and we’ll certainly take another look! thanks, Ian

  • Sloan Sehr

    As the VP of sales & Business Development at Campalyst I fully believe we have the best tool on the market with capabilities that Hoot Suite & Sprout Social cant come close to matching. Rather than using separate systems for various aspects of your social efforts ….why not consolidate all those tools into one. With Campalyst….Our enterprise-level social media management suite allows users to more efficiently and effectively manage their social presence across multiple networks (Facebook, Twitter, Pinterest etc) and multiple screens (Browser, Tablet & Mobile) and is the only product in the industry that can track both last-click & indirect conversions (i.e., a user is exposed to an ad, engages with a piece of branded content and the next day or even a week later goes directly to a retailers site and makes a purchase). By giving you valuable insight into when your customers are buying, how much they are spending and most importantly what social channels and which platforms most drive your online revenue…..you will be able to track sales from your social efforts all the way down to individual facebook posting and tweet update levels. Our turn-key publishing platform coupled with advanced analytics allows marketers to manage (publish, listen, track, analyze) everything they are doing in the social space from their paid, owned & earned media efforts and boil it down to how it is impacting their actual business results. With detalied insights into their consumers social graphs, brands will now understand exactly how/why social influences the path to purchase and better connect social initiaves to bottom line ROI.

    If you are interested in learning more please dont hesitate to contact me. Sloan C. Sehr Vice President, Sales & Business Development (646) 493-9979 sloan@campalyst.com

  • Sloan Sehr

    With the amount of time, energy and resources being committed by brands looking to effectively manage their social presence across multiple screens and multiple networks….it bewilders me that almost all of them do not have an accurate measure as to how all this is contributing to their bottom line. Its great to measure clicks, comments and engagements but the end game is the sale and I havent seen anything other than the solution available from Campalyst that can measure true ROI.

    Does anyone know of a solution in the market that encompasses all the aspects of the companies listed above while also factoring in ones paid, owned and earned efforts?

    • http://www.razorsocial.com/ Ian Cleary

      Hey Sloan, thanks for your feedback. Campalyst is on the list to have a look at! Ian

  • http://www.cendrinemarrouat.com/ Cendrine Marrouat

    Hello Ian,

    Looks like a great list! Which tool(s) have you used and like?

    For me, Mention does the trick right now. It allows me to keep an eye on who talks about me pretty much everywhere online. I don’t think it’s in beta though…

    • http://www.razorsocial.com/ Ian Cleary

      Hey Cendrine, they are all at an early stage so I haven’t got access to them all yet. A lot of them don’t have beta’s yet and a couple have but functionality not developed enough to give a good opinion on them. I will be testing them and others out soon! Mention is a great app alright, i use it all the time also! Have a great week-end. Ian

  • http://amyvernon.net/ AmyVernon

    Thanks so much for including oneQube! We’re really excited about where it’s going and are thrilled you’ve been a part of the beta. :)

    • http://www.razorsocial.com/ Ian Cleary

      You are very welcome Amy. I’d love to spend more time on the beta, I’ll be back looking at it this week! Thanks for the feedback, we really appreciate it. Ian

  • http://markfrisk.com/ Mark Frisk

    I find date stamps in web posts to be pretty helpful. I can see from the comments that this post is four months old. Wouldn’t it be better to make the post date clear up at the top of the post?

    • http://www.razorsocial.com/ Ian Cleary

      Hey Mark, this is one I struggle with. If people see content that’s even a week or two old they are less likely to read it even though it is still relevant. I can see your point and I’ll think about putting dates back on. Thanks! Ian

      • http://markfrisk.com/ Mark Frisk

        I think you need to weight that against the possibility of annoying people when they discover that a post they thought provided current information is actually many months, or even several years, old.

    • Kathy Love Betts

      I agree with you Mark.

  • YoCurador

    Hi Ian. First of all, sorry for my english, but I’m better reading than writing it. Yesterday I received this sad email from PostRocket and I think it could be usefull to updated this article.

    “Hi Antonio,

    This is really disappointing to say, but I must inform you that PostRocket will be shutting down its products and services next Thursday, August 15th. When we first started PostRocket, we wanted to not only help marketers like you succeed in Facebook marketing, but do so with an exceptional product and service to back it. We were never able to reach the high bar we set for ourselves. Our product had many issues and even through the down-time and bugs, you stuck with us. We thank you for that.

    We should and could have done much better in bringing you a reliable product that expanded as quickly as the landscape of Facebook marketing changed. You will be refunded any of your remaining prorated credits as of today 8/6/13 and will be able to continue using PostRocket to migrate your data or find another provider until 11:59PM PST 8/14/13, at which point all data will be erased and removed.

    If you’re looking for an alternative service to migrate to after PostRocket, I *strongly* recommend using Facebook’s all new native Insights product. I would have never recommended using native with FB marketing, but their new product blows any other service out the water. They are rolling out this Insights product and you should expect to receive it in the next few weeks, if you don’t already have it.

    Again, thank you so much for being a PostRocket customer. We really do appreciate you believing in us. We wish we could have done better for you.

    On behalf of the PostRocket team,

    :-( it’s sad to read, isn’t it? I just hope that the good work of this team will translate into other projects as interesting as PostRocket was.

    Thanks to you, Ian, and all those who work with you for your consistent wonderful work.


    • http://www.razorsocial.com/ Ian Cleary

      Hey Antonio, thank you for the e-mail. That’s a pity. I guess they ran out of funding? They didn’t seem to develop their functionality quickly so I did wonder what was going to happen. Thanks for providing the update! Ian