Analyzing the activity around a hashtag on twitter can help you identify the influencers, find useful links, analyze trends and much more. If this article we look at 3 different tools that focus on hashtag analytics. So let’s get this party started!
1. Analyze Twitter chats with TweetBinders
Twitter chats are conversations on twitter scheduled at a particular time and based around a topic defined by a hashtag. For example, #blogchat hosted by Mack Collier is a weekly twitter chat which talks about blogging. Using Tweetbinders you can analyze a twitter chat to see who is engaged in the conversation, who is most influential, what tweets were shared, what links are shared etc. The term ‘binder’ is used within the product to discuss a grouping. It’s like having a file system with binders. You separate information out into categories that make sense. The following shows stats for the people in the tweetchat that were the most active and it separates them by different criteria. This can be very useful to find a group of people that are worth following based on their interest in a topic relevant to your business.
You can then filter the conversation to see what links were shared out, retweets, images etc. The following shows a filtered view of tweets with only links included. This can be useful to see what content people are referencing within their tweets.
You can also view overall analytics which shows you the total tweets related to a conversation over a period, retweets, links etc.
2. Analyse Your Conference Talk with Tweetcategory
Tweetcategory is an iPad-only app to help you organize your tweets around a particular topic or hashtag. For example, if you are at a conference and instead of just following the hashtag you want to filter out the conversation and find out analytics on the tweets, find out volume of tweets, who is sending theme etc then use Tweetcategory. As a speaker you may also want to use Tweetcategory to thank the people that tweeted the most or just find out how popular your talk was. The following shows an example of only one part of the report which was produced after a talk by Jay Baer. There were over 96 active users with over 174 tweets and there were less than 200 people in the room so it was a very active session.
From the report above Jay could assess this compared to another talk to see which talk was more popular. You can see the most active users submitted quotes. Maybe Jay could consider this as part of future speeches and include more short quotes that could be used within tweets to generate more conversation online.
3. Hash Tracking – Real-time tracking for events and campaigns
Hash tracking provides detailed analytics based around a hashtag you want to track. It is used a lot at conferences. If you’re a conference organizer you’ll probably want to see a graph similar to the following to understand the traffic generated:
When you drill down into users you can view who was tweeting the most and see how many followers they have. You can then follow the most relevant people. So if people are interacting with a hashtag and this is relevant to your business and they have a lot of followers these could be good followers to have!
The analytics on traffic generated through hashtags can be very useful. If you begin to track and analyse activity you can start adjusting the next events or twitter chat to adjust based on feedback. What twitter hashtag analytic tools have you used? Will you use any of the above?
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About the author
Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.