3 Very Useful Twitter Hashtag Analytics Tools

Twitter Hashtag AnalyticsAnalyzing the activity around a hashtag on twitter can help you identify the influencers, find useful links, analyze trends and much more. If this article we look at 3 different tools that focus on hashtag analytics. So let’s get this party started!

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1. Analyze Twitter chats with TweetBinders

Twitter chats are conversations on twitter scheduled at a particular time and based around a topic defined by a hashtag.  For example, #blogchat hosted by Mack Collier is a weekly twitter chat which talks about blogging. Using Tweetbinders you can analyze a twitter chat to see who is engaged in the conversation, who is most influential, what tweets were shared, what links are shared etc. The term ‘binder’ is used within the product to discuss a grouping.  It’s like having a file system with binders.  You separate information out into categories that make sense. The following shows stats for the people in the tweetchat that were the most active and it separates them by different criteria.  This can be very useful to find a group of people that are worth following based on their interest in a topic relevant to your business.

Tweetbinder

See who is most active and who is most influential

You can then filter the conversation to see what links were shared out, retweets, images etc.  The following shows a filtered view of tweets with only links included.  This can be useful to see what content people are referencing within their tweets.

TweetBinder Links

This shows only the tweets that had links in it.

You can also view overall analytics which shows you the total tweets related to a conversation over a period, retweets, links etc.

Tweetbinder analytics

Tweetbinder shows you analytics overall for a particular period

 

2. Analyse Your Conference Talk with Tweetcategory

Tweetcategory is an iPad-only app to help you organize your tweets around a particular topic or hashtag. For example, if you are at a conference and instead of just following the hashtag you want to filter out the conversation and find out analytics on the tweets, find out volume of tweets, who is sending theme etc then use Tweetcategory.  As a speaker you may also want to use Tweetcategory to thank the people that tweeted the most or just find out how popular your talk was. The following shows an example of only one part of the report which was produced after a talk by Jay Baer.  There were over 96 active users with over 174 tweets and there were less than 200 people in the room so it was a very active session.

Tweet Category

Tweet category categorizes your tweets around a particular topic or hashtag

From the report above Jay could assess this compared to another talk to see which talk was more popular.   You can see the most active users submitted quotes.  Maybe Jay could consider this as part of future speeches and include more short quotes that could be used within tweets to generate more conversation online.

3. Hash Tracking – Real-time tracking for events and campaigns

Hash tracking provides detailed analytics based around a hashtag you want to track.  It is used a lot at conferences.    If you’re a conference organizer you’ll probably want to see a graph similar to the following to understand the traffic generated:

Hashtracking Report

Detailed analytics providing an overview of activity related to a hashtag

When you drill down into users you can view who was tweeting the most and see how many followers they have.  You can then follow the most relevant people.  So if people are interacting with a hashtag and this is relevant to your business and they have a lot of followers these could be good followers to have!

Hashtracking

Identify the influential users that are talking about topics relevant to your business

 

Summary

The analytics on traffic generated through hashtags can be very useful.  If you begin to track and analyse activity you can start adjusting the next events or twitter chat to adjust based on feedback. What twitter hashtag analytic tools have you used?  Will you use any of the above?

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  • http://malharbarai.com/ Malhar Barai

    Thanks for sharing the Tweetbinder tool. Should be pretty helpful for Twitter Chat hosts

    • http://www.razorsocial.com/ Ian Cleary

      You are welcome Malhar!

  • http://internetdreams.com/ Samuel

    Cool list of tools.

    I don’t usually research hashtags, but I bet they can give a better reach everytime. :)

    Samuel from Internet Dreams

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Samuel!, they are certainly worth testing out!

  • BrandDigi

    Thanks Ian for sharing cool info.

    • http://www.razorsocial.com/ Ian Cleary

      Thank you!

  • http://www.incion.com/ web design company los angeles

    The easiest way to utilize Twitter to its greatest potential is through monitoring hashtags which means getting a full summery of data that explains how they are
    being used. This is such a big part of applying Twitter as a professional tool today that endless programs have been created to help you do it.

  • Minaz Abdulla

    Keyhole.co has developed a hashtag tracking tool which allows you to analyze hashtags and keywords in real-time in a nice visual dashboard. It also gives the ability to download the data in csv/xls formats. As an example, check out http://keyhole.co/realtime/BXrv5B/audi

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Minaz, I’ll certainly check that out! Ian

  • Efrat Pieterse

    Hi. it is very useful for me.
    Do you know any tool that analyze older hashtags e.g if I want to compare this year to last year?
    Thank you
    Efrat

    • http://www.razorsocial.com/ Ian Cleary

      Hey Efrat, not really but topsy.com has all tweets indexed since 2006 so you might find something useful there! Ian

      • Efrat Pieterse

        Hi Ian
        Topsy is great! exactely what I needed.
        Efrat

        *
        *
        * * Efrat Pieterse* *(P.hD)
        Information Technologies and user experience design*
        *
        Open University of Israel
        Western Galilee College* *
        *

      • Efrat Pieterse

        exactly

        *
        *
        * * Efrat Pieterse* *(P.hD)
        Information Technologies and user experience design*
        *
        Open University of Israel
        Western Galilee College* *
        *

        • http://www.razorsocial.com/ Ian Cleary

          Great, thank you!!!

  • http://www.icahbanjarmasin.com/ Icahbanjarmasin

    Great…I like it..Ian visit my site

    http://www.icahbanjarmasin.com

  • Richard Chang

    Really useful list. I tried hashtracking.com 3 times. It only works one time for me. Tried another platform (hashtags.org), the interface is better. The free version only give me last 24 hours analytics data.

    -Richard
    http://www.enact.com.au

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Richard, hashtracking worked fine for me so not sure what went wrong! I’ll try out hashtags.org! thanks.

    • b

      great explanation
      totalbrendan.com
      plantnews.net

  • Han Zhen Liu

    Hi Ian, would you like to try out ritetag.com? We are also in the hashtag analytics but we feel that our service provides actionable data rather than just numbers. I’d love to have product feedback from you.

    • http://www.razorsocial.com/ Ian Cleary

      I haven’t tried it for a while so I’ll try it again, thanks for the reminder!

      • Han Zhen Liu

        Thank you :) We’d appreciate any form of feedback. And please try out our chrome extension, our analytics is now directly connected with your twitter account so you don’t even need to be on our site.

  • nicholasjacob

    These analysis of
    these patterns and thereafter using it are really required for the process
    and the other terms required for process of business
    promotion. Really helping me a lot.Thank you for bringing that up.
    http://onlinefblikesupply.wordpress.com/

  • Jitendra Padmashali

    Good post Ian, Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag related conversations, start hashtag chats, and analyze data around their use.

  • blogcology

    We have built http://moo.pw from yourls which we use to provide short urls.

  • Malia Yoshioka

    We are looking for a tool to use for analytics for hashtags to help run a contest – three charities competing for a donation from our company, each charity will get a separate hashtag that users can “vote” with by retweeting, sharing, etc. and we would like to be able to see which gets the most votes. We use Twitter for our company but not FB. Do you have any recommendations?

  • alona seo

    I do not really experience in using twitter, By reading this can provide knowledge about twitter to my. vimax

  • Sudheer Yadav

    This article is very helpful for my website http://www.guruofmovie.com/

  • Jitendra Padmashali

    Yes Ian, Hashtags can determine how easily you can target and track a campaign.It’s worth the effort to come up with a unique hashtag that fits with your particular campaign.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Jitendra

  • Stephanie Marshall

    Tweepsmap.com also has a new Hashtag tracking report feature: http://tweepsmap.com/search/ – feel free to try it out. The cool part is that it gives you an interactive map of where people who used it live down to the city level. Feedback welcome!

  • http://carinsuranceshubs.com Esemon Idinye

    wonderful post ! now i understand how to use the twitter analytics thanks for this piece of information