WordPress Search Engine Optimisation is a process of helping google index your blog posts correctly so you appear high on search results for relevant phrases for your content. It’s not a process of tricking google!
Both plugins are very good but I have found that the Yoast SEO Plugin has the best configuration options and functionality.
Here are the main reasons why you will benefit more from this plugin:
1. It creates a Google XML Sitemap
A Google XML sitemap gives google some additional information about the structure of your website. You can install other plugins to build an XML sitemap but that just’s another plugin to manage. With a tick of a couple of options you can automatically build a sitemap but Google.
2. You need it for the Video Sitemap Plugin
I recently wrote an article on how important it is to have a video sitemap if you have video on your site. If you have video on your website that is hosted on Youtube then Google doesn’t index this on your site. With a video sitemap you tell Google about this video so that instead of redirecting people to Youtube they are redirected to your site.
3. It Helps you Optimize your Posts
This is certainly not an advanced feature and there are better tools for doing this but if you’re not familiar with SEO this gives you a reminder of the type of things you should be considering. For example, for this post my keyword term that I am focussing on is ‘WordPress SEO Optimisation’.
Although I mention this in the title I don’t mention it anywhere else. I have a better chance of ranking in google on this if I at least mention this term in other places, for example, in the website address.
4. You can protect your RSS Feed
When someone takes a copy of your content using an RSS feed and displays it on their website you can automatically add a line to the bottom of the feed which links back to your blog.
Here’s a video from Yoast about the general tab which is the most important tab!
The following are some SEO tips that will help no matter what plugin you are using!
1. Make sure WordPress is set up correctly to have keywords in the website address of your blog post. By default this is not set up when you create a wordpress account and and it’s not good for SEO.
2. Keywords are not used by Google when it’s trying to index your content so ignore them.
3. A description is not used by Google as part of its algorithm to rank content but it is very important as this can entice people to click on your link.
4. You don’t have to have the same headline as the page title. They should certainly be similar but you could consider removing words that are great for a headline but not for indexing e.g.
Headline -> 5 Cool WordPress Plugins to Grow E-mail Subscribers
Title -> WordPress Plugins to Grow E-mail Subscribers
SEO Optimisation is not about putting lots of keywords in your text. It’s helping Google to index your content correctly.
The SEO Plugin from Yoast provides a lot of help to ensure your post has the best chance to get ranked.
What plugins have you used? What has worked best for you?