Who are the key influencers in your industry on Twitter that you need to connect with?
By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more.
But before you go off and build these relationships, you need to put in a bit of work up front to identify who these influencers are.
Of course, we have some tools that will help!
Klear is a powerful tool for analyzing Twitter accounts (it also supports, YouTube, blogs and Instagram). It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories.
You start off by searching for influencers based on category, and then you specify the country (this is optional).
You are then presented with a list of search results. You can see on the left hand side you can filter based on a range of criteria.
Here are some some of the filters you can apply:
- Filter by location – You can break it down by country and then by state within the country
- Filter by network – Although you want to find influencers on Twitter you may want to see if they have influence on other platforms also.
- Filter by skills – Based on the original filter Klear will identify other related skills that you can filter on.
- Show only – Sometimes you may not want to show companies and only show people or you may want to show more active, responsive people etc.
There are many more filters available also. When you identify the relevant influencer you can view a full profile of that influencer and start tracking them.
2. Little Bird
I recently tested out Little Bird and was impressed by the results it achieved. It identifies influencers by seeing how many other influencers are connected with them.
It makes sense that, if you’re influential, other people who are influential will follow and engage with you.
It’s always good for picking out influencers based around a niche.
Other features of Little Bird:
- Popular content – When you identify an influencer list, you can see the most popular content they share. This is probably going to be great content for you to share out also.
- Discover people to connect to – You’ll find out, based on your influencer list, who you are not following that you should be. So it’s a good way of identifying new, relevant people to connect with.
- Blogs – You can browse through the latest blog posts by the influencers.
- Country filters – You can filter your influencers by country if there’s a specific country you want to target.
- Export reports – You can export the reports you produce (this depends on your subscription level).
Buzzsumo is a content research tool that also has functionality for identifying influencers.
You can run a filter and drill down to find the most relevant people. You can see on the right hand side you can get information such as the number of followers, the retweet ratio, reply ratio, average retweets (not all shown in the image), domain and page authority.
You can click on each column to sort based on these columns and when you have identified the relevant influencer you can add them to a list.
Here’s an example of an influencer profile which is automatically built within Traacrkr.
You can see it picks up the profiles across social media for the influencer, posts, conversations, connections (i.e. connecting with other influencers), footprint (size of profile across multiple sites) and more!
When you are communicating with the influencers you can monitor the relationship status so you know at what stage you are at with each influencer.
Twitonomy provides very detailed profile information on Twitter followers. If you find an influencer and want a very detailed profile analysis, this is a very useful tool.
One really useful way of finding influencers is to identify the people who a key influencer talks to on a regular basis. The following shows an example of who a user is retweeting the most and who they are replying to the most.
When someone becomes influential, they cannot possibly reply or interact with everyone. Imagine following 100,000 people and trying to keep up!
So what they typically do is create a filtered list with people that they do want to make sure to interact with. Because of this, these are the people they tend to interact with the most. They share their content, reply to their tweets and thank them for sharing their content.
So, finding out who they are talking to regularly is a good source of influencers. These may be high-profile influencers, but it may also be people who are not yet that high profile, but are being watched by the influencers! These are the up-and-coming influencers and/or people who have access to the influencers, so it’s worth connecting with them yourself, too.
Audiense provides very good filters based on searches you perform on Twitter. You can search profiles based on the keywords in people’s bio and location, and then sort this list based on a variety of categories.
The influence filter is based on an influence-scoring mechanism called ‘Kred’, where people are rated out of 1,000. This is not a perfect rating system (neither are similar systems like Klout, Peer Index etc.) but this, together with other filters applied, can help find some great people worth connecting with.
For example, you could show people who have a Kred score of above 800, who appear in over 1,000 lists, and who have 5 times more followers than the number they are following.
One of the best ways of achieving success online is building relationships with people that have an active engaged audience for the niche you are targeting.
In particular you want to identify the influencers.
There are many tools to help in this area and all of them have their merits.
Why tools do you use to find your influencers and how important is it for you to build relationships with influencers?