If you’re looking for an effective way to streamline the content curation process, then this one is for you!
Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. It’s hard work but it needs to get done because the returns are significant – more followers, more engagement, increased authority, etc.
I recently tested a new content curation tool that can help improve your workflow and increase your efficiency. It’s called Anders Pink and it’s brought to you by Steve Rayson, the co-founder of BuzzSumo.
This fact alone should give Anders Pink enough street cred, but also its advanced capabilities that I’m about to walk you through in this article.
So let’s get started and see how you can easily “get briefed” on the topics that matter to you the most!
What is Anders Pink?
Anders Pink is a content curation platform that lets you set up “briefings” or content stream based on your topics of interest. These Briefings are automatically updated with fresh content every few hours. You can create them using keywords and additional filters so you get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Your briefings can be private or public, and most importantly – you can set them up for free!
If you like to discover, read and curate content on the go, Anders Pink also has iOS and Android apps too.
Here’s a quick look at what you can do with this tool:
- Set up custom briefings
- Create teams to collaborate on briefings with your colleagues.
- Take action on content – upvote, comment, and share.
- Easily discover the latest content on any topic.
- Save articles and organize them into folders for later reading.
- Follow topics or public briefings that interest you.
Anders Pink offers a free plan for individual users that lets you create 5 briefings and 1 folder for your saved articles. This should be more than enough for anyone to get to know the platform, see if it works for them, and decide to upgrade (or not) to one of the paid plans.
To access the tool, go to Anders Pink website and sign up. If you log in with your twitter account you’ll immediately see your home screen populated with the latest content on the topics you share the most on Twitter. You’ll also see the latest articles shared by your twitter connections.
Here’s how my home screen in Anders Pink looks like:
I share a lot of content on Twitter about content marketing and social media, which the tool figured out by analyzing my profile. As you can see, it’s showing me fresh content related to those topics from quality sites. If I want to, I can click on “see more” for each topic to get more content and select if I want to see content from the last 3 days, 1 week, or 1 month. There’s also an option to edit or remove any topic.
On the right-hand side of the screen in “Top from your Network,” you’ll see the latest articles shared by the people you follow on Twitter. You can click to see who shared the article or share it on your social profiles.
How to Create a Custom Briefing
To create a custom briefing click on “Create briefing” from the menu on the left. From there you’ll have the option to either create your briefing by topic or by sources.
- Pick some topics: enter some topics and use filters to refine your briefing.
- Pick some sources: enter sources you want to see content from in your stream. This option is useful if you have preferred sites that you want to see content from.
Start with entering relevant topics
If you choose to start with topics, just enter your keyword phrase and you’ll instantly see a preview of relevant, recent content on the right. If you’re happy with what you’re seeing, you can save the briefing. However, it’s always better to get more specific and there are few filters available to help you narrow the topic down.
Limit to certain sites. You probably have some sites that you regularly read content from, and you may only want to see content from those sites in your briefing. Enter the domains here and your briefing will refresh to only show content on your chosen topic from these sites.
Get Suggested Sites. If you don’t have an idea which sites you’d like to see the content from, you can pick from the domains that Anders Pink will suggest based on your chosen topic. For my topic (content marketing), I’ve got suggestions including cmi.com, jeffbullas.com, forbes.com and also razorsocial.com! I’d say these are some pretty relevant suggestions!
Block domains. If you don’t want articles from certain sites to appear in your briefing, you can easily block them by entering the domains here.
After you’ve set up all your filters, name your briefing and hit save. Your briefing is now live and it will appear in the menu on the left.
Start your briefing by picking sources
The alternative way to create a briefing is to add sources including any website, twitter account, or RSS feed. Choose the type and enter the source, it’s that simple!
You can also enter a topic into the “see suggested sources box”, and let the tool find relevant sources that publish quality content on your topic. You can then preview the suggested sources and add the ones you like to your briefing.
Following are the suggestions I got for “content marketing” topic.
You can just save the briefing like this if you want a general regularly updating stream of content from your chosen sources all in one briefing.
Like with the first option for creating a briefing (Pick some topics), you can further filter the content for your briefing by keywords, include or exclude certain words, and block articles form certain domains.
How to Use Anders Pink for Content Discovery
You can also use Anders Pink to discover and share the best content from around the web on any topic you choose. The “Discover” feature is available from the menu on the left. Just click on it and enter your topic. The tool will instantly return relevant and fresh articles from a number of quality sources.
From here you can either follow the topic which will add it to your home, or create a briefing if you want to see more specific content.
Curate Content with Your Team
In order to work on content curation with your team, you’ll have to subscribe to Anders Pink Team plan which costs $99/month for up to 20 users.
Once you’re subscribed, you’ll see a “create team” option in the top menu. There you’ll be able to name your team and invite colleagues to join by sending them an email invite or by creating and sharing a signup link.
When you create a briefing inside the team, the rest of the team will see that content and be able to take actions on the articles e.g. upvote, comment, mention a team member, and share on social media.
Inside the team view, you’ll also see a feed of the latest activity from your team members so you can stay up to date on what they’re talking about.
Content curation tools such as Anders Pink are really useful for helping you find, curate, and share really good, relevant content with your target audience. If used properly, this tool can save you a lot of time.
What content curation tools do you use? Will you consider trying Anders Pink? We’d love to hear from you in the comments.