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7 Costly Technology Mistakes Made by Content Marketers

If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It's easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning. In this article we outline 7 costly technology mistakes made by content marketers, and I'd love to hear if any of these resona...

14 Apr 11:35 AM Read More...

Growth Hacking: An Alternative Way To Build A Massive Social Media Presence

Do you think you have a strong enough knowledge of the right social media tools to help you maximize results you achieve? Are your marketing skills supported by a strong understanding of technology? I read a recent article from Michael Brenner titled 'Growth Hacking and the Marketing Wake up call' and it got me thinking about the requirements of social media professionals for growth hacking. What is growth ha...

09 Apr 11:00 AM Read More...

Social Media Tracking: 5 Simple Techniques to track ROI

Are you measuring the performance of your social media efforts?  If so, what are you measuring?   Return on Investment (ROI) with social media may not turn into dollars or Euros immediately, but there's still a value in getting traffic to your site and building a community online. You should have a core set of metrics that you track on a regular basis, and social media tracking doesn't have to that complex. ...

07 Apr 11:59 AM Read More...

7 Simple Ways of Maximizing Value from Guest Posting

Guest posting is dead, you should no longer do it.  Is that true? Have you read all the talk about how Google doesn't like people guest posting on other blogs any more?  Matt Cutts, who is the head of spam at Google, had a little rant about guest posting recently (the decay and fall of guest blogging for SEO).  The reason he did this was because too many people guest post just for link building and are not actu...

02 Apr 11:30 AM Read More...

Social Media Marketing World: 17 Tools to Optimize Your Social Media Performance

Want to make significant improvements to your social media presence to-day? At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance. It contained a range of really interesting and useful tools to help you target the right people, get better results with your content, convert more traffic and improve results. ...

31 Mar 11:15 AM Read More...
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