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How Twitter Cards Can Help Increase the Reach of Your Tweets

Have you implemented Twitter Cards on your site yet?  If you haven't, you really need to read this article! Implementing Twitter cards is now essential. You'll have heard a lot about search engine optimization, where you optimize your content for Google.  Social media optimization is the optimization of your content for social media platforms, and it's becoming increasingly important. What you do is provid...

17 Sep 1:40 PM Read More...

15 Irresistible Blogging Tips and Techniques for Wordpress

Looking for some irresistible tips to help with your Wordpress blog? Well, we're here to share those tips!  And yes, they are irresistible... such a good word. From the list below, my goal is that you will be able to pick out at least a couple to implement.  If you do, then we'll be happy. 1.  Optimize Your Content with Yoast Wordpress SEO We've reviewed many SEO plugins for Wordpress and we always end up...

15 Sep 12:30 PM Read More...

Facebook Contest Apps: Which one to use?

Looking to run a Facebook contest? With Facebook organic reach going down all the time you need to come up with innovative ways of building engagement for a low cost. One of the best ways of doing this is running a competition on your page. Recently we wanted to run a sweepstakes competition on our Facebook page so we took 5 different apps for a spin to see what they were like.   Our Requirements ...

10 Sep 11:00 AM Read More...

6 Technology Skills Highly Desirable For a Social Media Consultant

You're making a big mistake if you hire a Social Media Consultant without any technology skills. Well, there's a controversial statement to kick things off! Maybe you're a large business and you have a whole team of people looking after your needs online.  In this case, your Social Media Consultant wouldn't necessarily need the breadth of skills that I'm going to talk about, but it's still preferable if they...

08 Sep 11:55 AM Read More...

How to Use Antavo to Build Your Email Subscribers on Facebook

Which is more important, a Facebook fan or an email subscriber?   A Facebook fan can be very important for your business but, if you want to sell products or services, you also need to build your email subscriber list.  Typical conversion rates for email subscribers are much higher for e-commerce sites, when compared to Facebook fans.   Have a look at the following chart done in Q2 2013:  ...

05 Sep 11:00 AM Read More...