8 Very Useful Social Media Tools Reviewed Q1

Social Media tools reviewed in Q1Are you looking for tools that will help you become more effective and efficient with social media?

We do a lot of social media tool reviews, but there are a few tools around that we haven’t reviewed before.  Some of them are new, while others have been around for a while but we just haven’t yet covered them.

In this post, we will look at eight tools we have come across in Q1 that are very useful.  They don’t fit into any particular category, so that’s why we have grouped them all together in this post.

So, here we go…

1.  Find out your competitors’ most engaging content with ShareGrab

ShareGrab is a free tool, from the makers of PostAcumen, that gives you information on the most viral content on your competitors’ Facebook Pages.

You set up a POD (a way to group pages together) that consists of up to five of your competitors’ Pages. You can have multiple PODs but you’re limited to five pages in total.

When you click on a POD (of your competitors’ Pages), it does an analysis of their recent posts.  It will highlight the top eight most popular recent posts across your chosen Pages.  You can also scroll down and view a table of over 50 of the most recent posts.



View the top performing posts


Why use ShareGrab?  If you’re stuck for some content ideas, have a look at what is working well at the moment on competitors’ Pages, or on other Pages that produce good content.


2. Organize all your content with Shareist

Shareist is a tool for collecting, organizing and sharing content.  Its functionality can be broken down into the following 4 areas:


When you’re browsing the web and you find great content that you want to keep, what do you do?  With Shareist, you can store this content and make it accessible to your team.  Or, alternatively, keep the content so you can use it as part of a blog post (e.g. top x articles from this week) or add it to your email newsletter.


When you start collecting your content, you can share it out to various social networks using Shareist sharing or through their Buffer integration.


You set up a team and then all team members get access to the content everyone else is finding and storing.  It makes perfect sense that your team gets access to the content you discover so that everyone doesn’t always have to source unique content.


As well as sharing it, you can publish the content you find to blogs or email providers.

Here is a practical example:  You find five great articles and you share them to Buffer.  You then drag and drop the articles into an editor in Shareist and, with the touch of a button, publish to WordPress.

Here is an example of some articles that I shared out on social media, while also saving them to the Shareist inbox, which means I can reshare them, my team gets access, I can add them to a newsletter etc.



Your inbox stores your archive of content


You can add a broad range of content to Shareist such as links, pictures, text and video.

Why use Shareist? It could be useful if you’re struggling to keep track of all the content you are sharing and want to become more organized and make better use of what you find for you and/or your team.


3.  Improve your posting strategy with Nitro

Wisemetrics was a Facebook analytics tool until recently, when they added a whole new interesting product to their offerings.  Nitro is about posting the right type of content at the right time to your Facebook Page or Twitter profile.

Queue –  You add messages to a queue for sharing.  You can specify the times they should be shared, or get Nitro to automatically post based on the most optimal times.

Flow – When you add messages to a queue, you can let Nitro come up with a selection of Facebook updates/tweets based on the content for sharing.  It will analyze your post and try to pick out the most relevant information for creating Facebook updates or tweets.  It’s not 100% perfect every time but it will save you time coming up with a selection of tweets.

On each of the posts in the flow, you can work out the possible performance of a post by clicking a button, which will help you to optimize it.

A/B testing – You can test the headings of posts and Nitro will tell you which it thinks will perform better.  Your headlines make a huge difference to engagement so this feature could be really useful.

Analytics – View analytics on any posts shared.


Split test your postings before you post them


Why use Nitro? If you want to optimize and improve content sharing.


4.  Remove the background with Clipping magic

Imagery in social media is becoming more and more important, so it’s really useful to have some tools that can help.

Clipping magic provides functionality for removing the background of an image.

Here is a ‘before and after’ for an image:

clipping magic

Easily remove the background


On the original image, you use the green marker to mark where the main image is and you use the red to mark roughly where the outline of the image is, then the background is removed.

What’s really nice about this tool is that it’s incredibly easy to use. It just works!

Why use Clipping magic?  At times, you’ll come across great imagery with inappropriate backgrounds.  This tool is great at removing the background for you.


 5.  Build your infographics with Infagraph

We’ve covered Infographic tools in previous posts, but here’s another one to add to your list – Infagraph.  It’s another template system where you have over 80 templates to choose from.



Over 80 templates to choose from

Based on these templates, you have the ability to add images, edit text, change some of the layout etc.

There is a good selection of templates to choose from.  If you can’t find the template you want with tools such as Piktochart you may find your template here.

Why use Infragraph?  If you’re looking for a particular style of template and Infragraph has it available.


6. Optimize the Performance of your Facebook ads with Driftrock

This is a tool for optimizing the performance of your Facebook ads and it is currently in Beta.

You connect Driftrock to your Facebook Page and it will analyze your existing ads based on the goals you set out. You can see five options in the menu on the left: Analyze Adsets, Optimize Creative, Optimize Targeting and two account settings.

When you open Analyze Adsets, you get a deeper look at Campaigns or individual Ads, plus the option to create a report. You can clearly see in a “bubble graph” how all your campaigns are performing. You set the required Cost per Acquisition and the graph populates all the campaigns – you can see underperforming ads, the most expensive ads, etc.

Optimize Creative lets you see which image or text is performing better and you can make actionable decisions based on that.

Optimize Targeting is another great feature with reports for your audiences – you don’t need to create different campaigns focused on different demographics to find which performs best. Just select a dimension you want to explore , such as Age, Age & Gender, Gender, Country or Placement. These reports can give you some of the most valuable data – where you should invest more, how to manage your audiences, and how to get better results.

Driftrock - country targeting


Why use Driftrock? It’s very easy to waste money on Facebook ads, and this will help you to optimize your performance.


7.  Build your editorial calendar with CoSchedule

Coschedule is an editorial calendar management application for WordPress.  For $10 a month, you can manage your content production through the tool.  Here’s the process:

  • Create your blog posts as normal.
  • Create tasks related to your blog posts that you can assign to your team (e.g. create an image for a blog post, review the blog post etc).
  • Create social media status updates that are related to the blog post.  You can create status updates to be drip fed to social media channels as soon as the post goes live.
  • View your calendar, which includes the social media status updates and the scheduled blog posts.  Drag and drop any element to wherever you require them.



Drag-and-drop editorial calendar


Why use Coschedule?  It’s essential to use an editorial calendar and the calendar, task management and social sharing facilities are a winning combination.


8. Build better reporting with Social Express

Social Express is a social media reporting tool with pricing that starts at $200 per month.

If you want to produce custom reports to share with your team, this is a really useful tool.  You start off with a blank report where you add your logo and main heading.  You can drag and drop elements onto the page.  For example, imagine if you wanted to highlight some posts that did well on Facebook, you could drag and drop the posts onto the page and then write some text explaining them.  You could then add in a graph of the growth of Twitter followers over the last month, and a graph showing engagement on Facebook.

The following shows a piece of content we shared that we’re adding to the report.


Drag elements onto the page as required


When you’ve finished, you can generate a professional-looking PDF report.

Why use Social Express?  If you need to produce professional social media reports quickly to share with your team or customers.  I think a lot of agencies will like this tool.


Final Comments

There are so many tools available to help improve your performance.  We hope that you can pick at least one from this list that will be useful to you.

We would love to hear your feedback.  What are the best tools you have come across recently?  Which of the tools above will you use?




Tools image by Shutterstock

  • http://www.lifestyleandimage.co.uk/ Carol Li

    Thanks for sharing these great tools. I’m off to check them out!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Carol!

  • venkyiyer58

    Thanks especially for Shareist and Clipping Magic, Ian.

    • http://www.razorsocial.com/ Ian Cleary

      You’re welcome!

  • http://navneetsau.com/ NavNeet Sau

    Great compilation of awesome tools Ian. Clipping magic is that one I was looking for to make designs and graphics. Thanks for sharing your thoughts.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Naveet!

  • nathanlatka1

    Great summary Ian! Thanks for the wrap up.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Nathan!

  • http://www.AmberHurdle.com/ Amber Hurdle

    PInned a couple to reference later. Sharegrab and Clipping Magic seem like ones I can use immediately. Thanks, Ian!

    • http://www.razorsocial.com/ Ian Cleary

      Great Amber. Clipping magic is so easy to use!

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Ian, all new, rocking tools.


    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ryan, any cool new ones on your list?

  • Remah

    Thanks Ian, I’d go with Nitro, Clipping Magic and Infagraph for now!

    • http://www.razorsocial.com/ Ian Cleary

      Thats a good start!!

  • http://pakviewsreviews.blogspot.com/ Salman Saleem

    It is a nice list of Social Media tools. Sharegrab, Shareist, Nitro, Infagraph and Clipping Magic seems interesting.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Salman

  • Howard kent

    Hey Ian – I always open your mails as I know there will be gold in them there hills. Catch up soon for a chat. Howard

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Howard!

  • http://amyvernon.net/ AmyVernon

    Ooh, Clipping Magic.

    • http://www.razorsocial.com/ Ian Cleary

      it’s a fun tool to use!
      I hope all is well Amy!

  • junaid ahmed

    These are some really spectacular tools to make the social media work easy and time saving. I will go with nitro and infagraph for now to bring best social media marketing services. Thank you for sharing these with us.

  • Ailish Irvine

    Just had a look at Infgraph and love it, thanks Ian, really learn a lot from you.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Ailish!

  • http://www.workreadplay.com Bryan Collins

    Nice list Ian. How do you find time to use all of these tools? I’d love to read a guide about what Razor Social uses on to manage this website.
    Can Driftrock tell you if website visitors from a Facebook PPC ad click on links on a webpage?

    • http://www.razorsocial.com/ Ian Cleary

      Hi Bryan, tools is my full time business! No Driftrock couldn’t tell you that. If you could URL tracking on the links within the ads you can track what happened when people come to your site from these links.

      • http://www.workreadplay.com Bryan Collins

        Thanks Ian

  • http://www.tricia.me/ TriciaMeyer

    Thanks for the list! The only one I currently use is Shareist, and I love it. I use it both on a site that I own myself and for a group site in which I collaborate. I’m going to go check out the Infographics one right now. That’s a real weakness area for me right now.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Tricia, glad you like Shareist!

  • Shannon Vogel

    So happy to see Shareist on the list. We can’t live without it!

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Shannon.

  • http://www.workonlinekenya.com Sheeroh

    Infagraph and clipping magic seem like awesome tools! Cropping images can be an issue sometimes and it seems that clipping magic maybewhat I need to make my work easier!

    • http://www.razorsocial.com/ Ian Cleary

      It’s pretty neat! I liked how simple it is.

    • Muhammad Furqan Ali

      9 blogroom-kami.blogspot.com

  • Deon Basson

    Good day. I just got onto a site called http://www.soccing.com . What a great site telling you whether you are communicating in social networks in your own preference without even knowing it … and you might be pushing people away. Go and have a look. Do a profile, fun and easy.

  • billytafe2014

    Nice list! I particularly liked the point in the 3rd one about the thing! Keep doing what your doing upper class middle aged straight white male!

  • Natalia Bednarz

    Infagraph! Have to try it for sure. Content is king:)
    I would add postpicker.com – great tool for dealing with Facebook fanpage posts & comments and downloading them to a file for further analysis. It’s free!
    Try also fanpoint.com – intuitive dashboard with apps & stats for Facebook, Instagram & Twitter. Some of them are 100% free.

  • http://coschedule.com/blog Nathan Ellering

    Hey Ian, very cool list here. I’m going to check out Clipping magic and Infagraph for sure. Also, thanks for including us at CoSchedule! Glad you’re enjoying the app.

    • http://www.razorsocial.com/ Ian Cleary

      Thanks Nathan, I really like CoSchedule!