Are you looking for tools that will help you become more effective and efficient with social media?
We do a lot of social media tool reviews, but there are a few tools around that we haven’t reviewed before. Some of them are new, while others have been around for a while but we just haven’t yet covered them.
In this post, we will look at eight tools we have come across in Q1 that are very useful. They don’t fit into any particular category, so that’s why we have grouped them all together in this post.
So, here we go…
1. Find out your competitors’ most engaging content with Sharegrab
You set up a POD (a way to group pages together) that consists of up to five of your competitors’ Pages. You can have multiple PODs but you’re limited to five pages in total.
When you click on a POD (of your competitors’ Pages), it does an analysis of their recent posts. It will highlight the top eight most popular recent posts across your chosen Pages. You can also scroll down and view a table of over 50 of the most recent posts.
Why use Sharegrab? If you’re stuck for some content ideas, have a look at what is working well at the moment on competitors’ Pages, or on other Pages that produce good content.
2. Organize all your content with Shareist
Shareist is a tool for collecting, organizing and sharing content. Its functionality can be broken down into the following 4 areas:
When you’re browsing the web and you find great content that you want to keep, what do you do? With Shareist, you can store this content and make it accessible to your team. Or, alternatively, keep the content so you can use it as part of a blog post (e.g. top x articles from this week) or add it to your email newsletter.
When you start collecting your content, you can share it out to various social networks using Shareist sharing or through their Buffer integration.
You set up a team and then all team members get access to the content everyone else is finding and storing. It makes perfect sense that your team gets access to the content you discover so that everyone doesn’t always have to source unique content.
As well as sharing it, you can publish the content you find to blogs or email providers.
Here is a practical example: You find five great articles and you share them to Buffer. You then drag and drop the articles into an editor in Shareist and, with the touch of a button, publish to WordPress.
Here is an example of some articles that I shared out on social media, while also saving them to the Shareist inbox, which means I can reshare them, my team gets access, I can add them to a newsletter etc.
You can add a broad range of content to Shareist such as links, pictures, text and video.
Why use Shareist? It could be useful if you’re struggling to keep track of all the content you are sharing and want to become more organized and make better use of what you find for you and/or your team.
3. Improve your posting strategy with Nitro
Wisemetrics was a Facebook analytics tool until recently, when they added a whole new interesting product to their offerings. Nitro is about posting the right type of content at the right time to your Facebook Page or Twitter profile.
Queue – You add messages to a queue for sharing. You can specify the times they should be shared, or get Nitro to automatically post based on the most optimal times.
Flow – When you add messages to a queue, you can let Nitro come up with a selection of Facebook updates/tweets based on the content for sharing. It will analyze your post and try to pick out the most relevant information for creating Facebook updates or tweets. It’s not 100% perfect every time but it will save you time coming up with a selection of tweets.
On each of the posts in the flow, you can work out the possible performance of a post by clicking a button, which will help you to optimize it.
A/B testing – You can test the headings of posts and Nitro will tell you which it thinks will perform better. Your headlines make a huge difference to engagement so this feature could be really useful.
Analytics – View analytics on any posts shared.
Why use Nitro? If you want to optimize and improve content sharing.
4. Remove the background with Clipping magic
Imagery in social media is becoming more and more important, so it’s really useful to have some tools that can help.
Clipping magic provides functionality for removing the background of an image.
Here is a ‘before and after’ for an image:
On the original image, you use the green marker to mark where the main image is and you use the red to mark roughly where the outline of the image is, then the background is removed.
What’s really nice about this tool is that it’s incredibly easy to use. It just works!
Why use Clipping magic? At times, you’ll come across great imagery with inappropriate backgrounds. This tool is great at removing the background for you.
5. Build your infographics with Infagraph
Based on these templates, you have the ability to add images, edit text, change some of the layout etc.
There is a good selection of templates to choose from. If you can’t find the template you want with tools such as Piktochart you may find your template here.
Why use Infragraph? If you’re looking for a particular style of template and Infragraph has it available.
6. Optimize the Performance of your Facebook ads with Driftrock
This is a tool for optimizing the performance of your Facebook ads and it is currently in Beta.
You connect Driftrock to your Facebook Page and it will analyze your existing ads based on the goals you set out. You can see five options in the menu on the left: Analyze Adsets, Optimize Creative, Optimize Targeting and two account settings.
When you open Analyze Adsets, you get a deeper look at Campaigns or individual Ads, plus the option to create a report. You can clearly see in a “bubble graph” how all your campaigns are performing. You set the required Cost per Acquisition and the graph populates all the campaigns – you can see underperforming ads, the most expensive ads, etc.
Optimize Creative lets you see which image or text is performing better and you can make actionable decisions based on that.
Optimize Targeting is another great feature with reports for your audiences – you don’t need to create different campaigns focused on different demographics to find which performs best. Just select a dimension you want to explore , such as Age, Age & Gender, Gender, Country or Placement. These reports can give you some of the most valuable data – where you should invest more, how to manage your audiences, and how to get better results.
Why use Driftrock? It’s very easy to waste money on Facebook ads, and this will help you to optimize your performance.
7. Build your editorial calendar with CoSchedule
Coschedule is an editorial calendar management application for WordPress. For $10 a month, you can manage your content production through the tool. Here’s the process:
- Create your blog posts as normal.
- Create tasks related to your blog posts that you can assign to your team (e.g. create an image for a blog post, review the blog post etc).
- Create social media status updates that are related to the blog post. You can create status updates to be drip fed to social media channels as soon as the post goes live.
- View your calendar, which includes the social media status updates and the scheduled blog posts. Drag and drop any element to wherever you require them.
Why use Coschedule? It’s essential to use an editorial calendar and the calendar, task management and social sharing facilities are a winning combination.
8. Build better reporting with Social Express
Social Express is a social media reporting tool with pricing that starts at $200 per month.
If you want to produce custom reports to share with your team, this is a really useful tool. You start off with a blank report where you add your logo and main heading. You can drag and drop elements onto the page. For example, imagine if you wanted to highlight some posts that did well on Facebook, you could drag and drop the posts onto the page and then write some text explaining them. You could then add in a graph of the growth of Twitter followers over the last month, and a graph showing engagement on Facebook.
The following shows a piece of content we shared that we’re adding to the report.
When you’ve finished, you can generate a professional-looking PDF report.
Why use Social Express? If you need to produce professional social media reports quickly to share with your team or customers. I think a lot of agencies will like this tool.
There are so many tools available to help improve your performance. We hope that you can pick at least one from this list that will be useful to you.
We would love to hear your feedback. What are the best tools you have come across recently? Which of the tools above will you use?
Tools image by Shutterstock
About the author
Author: Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.